I was excited to see a new semi-permanent hair colour on the market, especially one from L'Oreal. I purchased the black, and let me tell you is it ever BLACK. I was interested in the product after reading the promises on the box of a pleasant refreshing scent. Well, thats a bit of an exaggeration, but it smells far more pleasant than a permanent dye for sure. The application was quick and not at all messy, and the processing time is a short 10 minutes, good for doing your hair on the run. As this is a new product, there have been coupon and sale promotions, so now is a good time to try it. For users of Natural Instincts, this is a great alternative, but I still slightly prefer the scent of Natural Instincts. I purchased this for 7.99 at shoppers drug mart with a coupon and feel like I definitely got my money's worth
bought and used this product over the weekend. I purchased Dark Brown. I really like this hair color. I usually use Herbal Essence in Foxy Brown, but have a really hard time finding it so i tried Healthy look. Color came out great, just want i wanted and left my hair very shiny! The only warning i have about this product is be very careful to NOT get it on your skin.....it does not come off like other hair colors do. Even after scrubbing i still have some on my skin. So def be careful!
I purchased this in the lightest blonde shade which I think was called White Chocolate. I just dyed my hair last weekend, and so far, so good. This worked well on by light brown roots, I didn't get any brasiness. I also liked that it didn't contain ammonia, which is not only very damaging to your hair the smell is sometimes intolerable.
I left this on for 20-25 minutes. The only downside was this was difficult to wash out. The hair color felt very thick on my hair, almost like a mask would be and it took me twice as long to wash it out as a regular haircolor. Any product that does not give me brasiness, I'd repurchase. I have better luck with Clairol, overall. Most L'Oreal haircolor gives me brasiness.
I am a sucker for new products XD So when I saw this at Rite Aid, I wanted to try it and so I bought the Dark Chocolate to touch up on my hair......And now, I regret it because although it didn't damage my hair (in fact, it made it shinier), it made my already dyed hair ( black--> light brown hair) black, almost dark blue even! I tried dying with a permanent color later on and the black did not lighten up...
I had been on a kick to make my hair red again (naturally generic brown, somewhere b/t light brown and medium brown), but without the commitment of permanent dye like I had used in the past. I got Healthy Look at Ulta in Medium Reddish Brown (5-R), and applied it following the directions (which specified that I should leave this shade on 15 minutes).
I love everything about this product so far!
Since I'm used to permanent color, I prefer the dry application this color calls for. For me, it helps me ensure all my hair is evenly covered. I love that the formula is thick (gel-consistency) instead of watery so it is not prone to drips. I loved it didn't smell awful (not pleasant, but what hair color is). I also loved the evenness of my color results. Root to tip was the same color, but it left my natural highlights/lowlights, so I don't have flat one-tone color. It also covered my silvery grays without any problems.
The only caveat to this, is that the color is by no means a medium reddish brown. It's the color the woman has on the box, which is much closer to medium auburn (mix of purple, red, and a hint of copper) without any brown in it. This is not a problem for me, since the redder the better, but if you want a brown with a hint of red, this color may not be for you. I'd recommend going to the lighter color, which is more of strawberry brown.
I have not had much fading at all in the first week, which is unusual. Natural instincts usually fades to a completely different color within 4 washes for me, so I'm pleasantly surprised. I do use a sulfate-free shampoo however. Since I have had barely any fading, I haven't experienced the red "brass out" that usually happens with temp dyes where they pull a little orange as they wash away.
Will update after a full month to see if it holds up as a true auburn or if it fades to a coppery brassy mess like natural instincts.
UPDATE -- It's been 7 weeks, and this color has not pulled brassy at all! It has not, however, washed out. The color is a medium-light brown (my natural base) with a hint of red in it still. Enough that I have subtle roots as my hair is neutral to ashy. The remaining red would be easy to dye in a brown over if i wanted to, but I plan to redye it this shade of red. My hair condition is excellent with no split ends. I highly recommend this unless the slight remnant of auburn red color would upset you. It stayed true to tone for almost 4 weeks, then faded out gradually.. I like this a lot.
I was so excited to finally see a new semi-permanent hair color at my local pharmacy that I snapped it up and tried it right away. I have been a satisfied, faithful user of probably a dozen Natural Instincts colours over the last decade, but I am sucker for new product so I had to try this!
I used Darkest Brown (shade 3) and the color result was really close to the box -- not too black, and it neutralized almost all the red highlights from my last semi-perm (Natural Instincts, Malaysian Cherry - great!) The smell of the product during processing was unnoticeable, and it seemed there was plenty of product to work through my thick, shoulder length hair. My hair felt a little softer as I rinsed the colour out, but after the conditioning treatment, I didn't notice any difference from other semi-perms.
But here's the rub -- this product requires application to dry hair. I ended up missing a decent number of grays --which has never happened to me before! Either I missed them because I'm not as skilled with the dry application or the grays weren't covered as well as Natural Instincts (which requires damp hair). The end result was ok, but a few days later now, I don't have that mirror-shine that I get from Natural Instincts.
If you're looking for something new and a little different, give this a whirl. Maybe you'll like it for the reasons I didn't But I'm sticking with Natural Instincts for their formulation, application and colour selection!