This is the best eye shadow primer that I have ever used, and I have used lots! It keeps the shadow from creasing and rubbing off/ wearing away over time. I would definitely buy this product again. My eye lids are naturally really oily but this primer keeps them in check and doesn't smear my eye shadow or eye liner. Before this primer my liquid eye liner used to smear up to my eye brows after a while because of how oily my lids were and now I do not have that problem! Love this product!

This is the second eye primer that I ever bought. I gotta say, I love it. It really makes my makeup stay in place and last all day. I love the squeezy tube packaging which is really convenient. It's kinda expensive ; 26 $ for a small tube but you really get a lot of use out of it so it's worth the buy. I recommend it to everyone !

This is my go-to eye primer. I have tried many brands, but nothing can even come close to this. A very small amount seems to work the best, so the cost of the product is justifiable. Nothing else holds my eyeshadow and liner on all day long, and my lids are very oily. Also, the newest packaging is a squeeze-tube....much better than the previous wand applicator.

I honestly cannot wear makeup without this product. I have what I can only describe as "oily eyelids" and nothing would keep my shadow on. People told me to use concealer but that didn't help. A friend gave me the travel size of this to try and I have NEVER been disappointed by the primer. Sometimes (when I'm being a terrible person) when I don't wash my makeup off at night, I wake up in the morning to still perfect eyeshadow. (I do NOT recommend sleeping in your makeup..)

Totally worth it! I've never found anything like this product...because I stopped looking after I found it!

I love this stuff. I need moreeeee

Pros:
-matches all skin tones as it's transparent
-lasts a long time
-eye shadows pop color

cons-
-packaging (very hard to get the product from the bottom of the bottle)
-a little expensive ($18)

Just as awesome as everyone says it is! Nuff said.

Product does exactly what it advertises! This helps keep my eye shadow looking fresh and smooth! It's pricey, but worth it! I think eye shadow makes someone's face, so if its done correctly, it really improves your looks

The hype is actually true. I'm now a convert to this UDPP ! The price is steep, but a little goes a long way. My eyeshadow lasts way longer when combined with this product.
The tube I purchased has no applicator, it's actually a squeeze tube so a little goes a long way. I applied my eyeshadow around 0630 in the morning and it's still on my lids without so much as a smudge in the middle of the afternoon. No signs of oily lids or creasing. This primer actually covers everything, so I couldn't be happier. Thank you Urban Decay, you've now gained yourselves a loyal follower! :)

A tiny amount of primer works fantastically for me! After application I can easily get around twelve hours of seamless, stay put eye shadow. I am especially pleased since they changed the packaging to a tube. I will definitely purchase this product again.