I have this in a navy blue color. I loved how creamy it was at first but the texture is a lot drier now after I've had it for 6 or 7 months. It is good but not any better than the Physician's formula or Essence gel eyeliners and those both cost less and are still usable after a year.
I don't really like the brush that comes with it either, the one that comes with e.l.f.'s cream eyeliner is in my opinion a lot better. I bought this in Italy for around 10 euros and I would repurchase if I didn't find any other navy eyeliner but there's no way I would buy this in black with all the great cheap eyeliners that are out there.
Can't comment on its lasting power because I don't have oily lids and most things last on me.
This is a very good gel liner for an affordable price, but it does dry out after a while and can set with a chalky finish when this happens. For this reason, I prefer L'oreal's Infallible because it stays creamy for a longer period of time and dries down a very bold black.
I have used Maybelline regular kohl eyeliners before with no problems. I purchased this one as the kohl usually smudges and looks like dark circles under my eyes. Regular liquid liners tend to irritate my sensitive eyelids. So, I hear gel liners were good for sensitive eyes. Not this one, though - my eyes itched and got red within a few minutes every time, and I had to go to the eye doctor for an irritation from this one as it caused severe redness and swelling. The Loreal gel eyeliner worked for me, though. This one was dark (I got the black as well as the navy) and had a nice brush and package, but terrible for sensitive eyes. A waste of $12 as I was only able to use it a few times.
I think this eyeliner is perfect! I would never use it without a cream base, or an eyeprimer, but this works so well. It goes on smoothly, but is also easy to remove. Doesn't smudge on me, even though I have oily eyelids.
I will repurchase this, it just works for me.
I really like this gel liner! I have it in black - it's really pigmented, and the brush that came with it isn't bad either. Goes on super smoothly and lasts the whole night of dancing and getting all oily/sweaty. I only really use this gel liner on nights out, so I have yet to see if it lasts allllllll day (I use liquid liner during the day). It is kinda hard to remove though, even with waterproof eye makeup remover. But other than that, I'm happy with it! Especially at this price point.
Second edit: I took another lippie off. It is summer now and it started to fade by noon when I put it in the morning. I don't think I will repurchase it again. It's performance was way better in the winter. If you have an oily skin, test it before buying.
edit: took one lippie off 'cause it is waterproof and I have to use oil based eye makeup remover. I don't like to use oils near my eye area frequently. Still like to product, will be great if they make a non-waterproof version.
This is a great gel eyeliner. I tried Bobby Brown and Mac in the past, this is the best in every respect. It does not smudge and glades easily, stays in place, does not come off in little flecks like Blacktrack. Performs good (can't say excellent) when used in waterline, better than Blacktrack and BB. I will use the rest of Blacktrack but will not buy it again. I will buy this one again for sure.
I was really excited to try this eyeliner- it was my first gel eyeliner. The colour is an intense, deep black which is great. However, it smudges so much! I have oily eyelids, and I normally use the eyeliner without a primer, so after a few hours it smudges all over my bottom lids. Also, when I use an eyelash curler, the eyeliner will stick from my eyelid onto the curler. So I have to reapply my eyeliner after putting on mascara, which is a huge letdown. I won't be repurchasing this- I'm not sure if I just bought a dud (because other people have raved about this product), but it has turned me off buying it again.
Overall this is a good product. The pigmentation is great, and I've had it for well over a year now and it's still not dryer than when I bought it. Once you apply it and it dries down it becomes absolutely smudge and waterproof. Nothing but oil and rubbing will tear this apart.
It is a quite good product for the prize (8-9£), but I'm a bit picky and I wish it was a tiny bit more liquid, because that would make it a lot easier to apply.
The reason that I wouldnt repurchase this is that it's not cruelty free, and because I usually prefer the sharp look you can get with liquid liners. If you want something that's blendable and looks softer this will be a great product for you :)
I've been using this eyeliner (in black) for a couple of years, as a cheaper alternative to Smashbox. It lasts all day & does not smudge or lose it's pigment during the day. My only issue is that about half way through the jar, it starts to dry out and becomes flaky when applied. Those little flakes fall under and INTO my eye. I end up tossing the product and buying a new one, which is pretty wasteful, but it's still cheaper than buying the more expensive alternatives.