I use this product in 7RR (Intense Red) with bit of 8RC (Light Copper Blonde) mixed in. So far it's my FAVORITE red by far! I pair it with Ion's pre-color spray, and mix with 30v to get my medium brown, super fine hair the most gorgeous cinnamon/red-orange.
I'm particularly impressed by the 7RR. Every other red dye I've used has had such a bold tonal base of either bight pink or bright purple, but this color is ACTUALLY RED going on and coming off (which it does, as all reds do, ever so quickly). I really like that this color leaves my hair feeling nice too, as opposed to that "freshly dyed" crunchy texture most dyes give my hair.
I'd also like to note that I've used this color over an old henna job (about 4 months and tons of washes), and it was miraculously able to "stick", considering henna typically prevents your hair from ever picking up chemical color again. The parts where I had the most henna aren't as rich, but the color still looks natural instead of brassy or over saturated.
I'm definitely a faithful supporter of Ion from now on. Their online resources surpass any other dye brand, and their complete range of products are VERY reasonably priced. If you want the color the tube promises, you need Ion Color Brilliance.
I've been using Ion for a couple of years now and have liked it enough to stay with it, but I just tried the new "intense neutrals" line and am pretty impressed. I've always felt that ION runs very dark and fades pretty quickly. (Getting a true light brown is much easier with L'Oreal or Revlon Colorsilk, which are both good box brands). Last week I used the level 5 Intense neutral with 20 volume developer and am impressed with the shine and staying power. It's truly a very pretty medium brown (forget the word "light" on the level 5, it's not). I have my salon add a few highlights and my hair looks very, very nice. Gray coverage good. I ranked it 4 instead of 5 because the line lacks a decent light brown. Even so, if you want a very shiny, pretty, medium brown, try this line of neutrals.
I have dark brown hair naturally.
Step 1. Loreal quick blue and Ion sensitive scalp 40 volume developer. 1 scoop bleach (scoop came with the 1lb container on Amazon. com) 4 oz Ion 40v.
I have longer than shoulder length hair so wanted to have enough mixture.
Step 2. Ion color Lightest ash blonde 10A full tube 2.05 oz. Ion sensitive scalp 40 V 4-5 oz.
It is a beautiful light blonde, I was surprised with how with just these 2 steps my hair is this light, never happened in any salon! I still want more ash however, a very slight pale yellow glow to it. Just did this today, I have the Ion high lift cool blonde 12.2c So if I decide after I leave this for a week and use John Freida's blonde color tone corrector shampoo&conditioner. If that does not do the trick for more ash then I will use 40v developer/12.2 cool blonde same oz each as stated above. But I love my results!! I will post back in a week to update!
Omg! I love this stuff! FYI - my review is on Ion Creme Permanent Hair Color, in 'High Light Ash Blonde - 12.1'. I used it with 'Clairol Pure White 30 Developer' and also 'Ardell Red Gold Corrector Plus'. I used equal parts developer and hair dye, with about 15 drops of the red gold corrector. I left it on for about 35-40 minutes. And it looks SO GOOD. My hair is naturally a blah dirty blonde shade - either light light brown or dark blonde. I usually use box dye - loreal superior preference to be exact - and I usually have to dye it every month, because my hair grows so fast. Sometimes I spend the cash and get it done 'professionally', but I never saw much of a difference from the box dye. My hair always came out a super yellow blonde. I'm against bleach - I once had a hair lady do highlights, using bleach; and the all the hair that was 'highlighted' ended up falling out (!). So I did a little bit of research and ended up buying this dye at Sally's. Its pretty cheap (5$ I think) and I also bought some bleach and 20 developer, 'just in case'. I first did a strand test and absolutely LOVED the color, so I just did the rest of my hair. I did put a hair cap on to help. My hair is the PRETTIEST shade of light ash blonde - I couldn't be happier. My hair is so thick that I used most of the 2 oz tube - I'm going to have to stock up. I'm never going back to box dye! My only 'con' about this product is the tube is really rigid and hard to squeeze out. But oh well! I don't understand why hair salon people could never get my hair like this - it was so easy! I'm going to recommend this product to all my fellow bottle blondes!
I got this in the high-lift ash blonde (forget the number; maybe 12.5 but was the lightest or one of the lightest). You MUST pre lighten hair if its dark to use this. I used a bleach/30-40 vol developer and let it get to a light brassy yellow, dried it, and mixed this up with 2 oz 30/40 mix developer (don't try that at home kids; my hair soaks up bleach like you wouldn't believe. Use 30 to be safe). I added a packet of red orange corrector and half a 2 oz bottle of protein color filler #3 platinum. These extra steps were to ensure I was getting an ashy blonde, not golden. I left it on w a shower cap for one hour and WOW! No stylist has ever been able to get my hair that color before! Probably cause they weren't as aggressive w the bleach. But trust me, this stuff is better than drugstore stuff. Oh and I washed it out with purple shampoo and a deeeeep conditioner meant for light light hair again, to cancel out brasiness. No damage and beautiful hair. Oh my hair was far from virgin too... I had all types of crap under it ;) Now to figure out how to do the roots when they come in...
This review is for 8n light blonde and the 30 developer
Long story short last Sunday I used Color Oops to remove dark hair dye (I need to go lighter as greys are coming in fierce) so that worked great and I re dyed with L'Oreals Excellence in Dark Blonde..well I knew the color would pull dark but this looked dull and dingy on me too bad cuz in the sun it looked nice..in regular light I looked washed out.
So all this week after talking to 2 of my friends who use Ion and rave about it I decided to check it out more and read all the reviews on here,etc..
So last night I went to Sally's and got my stuff to use tonight..I knew from reviews that the light blonde runs dark and wouldn't be light so that was a plus for me and I was iffy about developers but picked the 30...So I used my 2nd box of Color Oops and my hair was stripped even better than it was 5days ago! I did a 5min strand test that the Color Oops stuff reccomends since it can pull dye dark well 5mins went by and I had no results.
So I decided to risk it, I mixed up the dye & developer and followed Ions directions and left it on for 45mins....Yes I was having major anxiety the whole time not knowing what to expect..worst case senario I'd be making a emergency run to the salon lol well when the time was up I rinsed and shampooed with Shimmer Lights and One 'n Only Shiny Silver conditioner cuz I had some brass going on and used another deep conditioner,,got out,dried off,and finished up drying and straightening my hair and all I can say is WOW!!!!!
*The 30 Ion Sensitive Scalp developer was great!!! No irritation what so ever!!! And when mixed with the dye no nasty smell either!!
My hair turned out amazing! its super soft and shiny..and the color is beautiful..a light brownish,caramel with hints of blonde...and its soooo multi dimensional!!! This is it! I will never touch a drugstore box color EVER again!!! I have found what I've been looking for in hair dye and my greys are 100% covered...next time I may go even lighter and try a 40 developer!
*Update on 5/20/13
While this color was pretty on me this seem to have brass that just would not go away no matter what I tried so again this color is gone and I have moved on to something else wich worked great but if it ever got discontinued I would go back to a Ion color in a hearbeat just something lighter cuz this dye is great!
I'm normally a Manic Panic fan, but always on the search for new, inexpensive color choices. I decided to try out the Ion Color Brilliance in Magenta. My already purple/magenta hair was in the fading phase so I thought I'd try it out just to touch up my color. First of all it's much less then what you get in a Manic Panic pod, but I already knew this, next it was in a tube making it very hard to get the entire contents out, it's really thick in consistency and I had to mix it up with a more watered down product that I keep as a back up color. I found it difficult to spread evenly onto my hair and ultimately ended up using my hands to apply it. During the whole process the smell was horrible. I had read in other reviews that the smell was great, well I beg to differ, to sum it up the smell was similar to medicated shampoos like lice treatment :( yuck. I left it on my hair for 35 minutes then proceeded to rinse it out. With Manic Panic I usually rinse out until the cold water runs pretty clear, with the Ion in NEVER ran clear. I didn't pay much mind to it I figured once I used my color lock in conditioner it would stop it from running, well it didn't. This color is still getting everywhere and I've already rinsed it out. I already know that once I go to dry my hair my hands are going to be a magenta mess... a problem I'm familiar with. The color didn't cover the areas that I was paying the most attention too, I still have areas of faded hair by my ears and by the nape of my neck. Not happy with this product at all. The price was awesome, that's the only thing about it. I think I would use this color as a conditioner color...you add the color to your conditioner so that when you wash and condition it's "perking" up your color, but that's the only use I would "maybe" get out of it.
Total crap color! Why would you put this on your hair??? If you don't care if all your hair breaks off and you are bald then go for it!
Claims - True or False?
1) Deeper, more intense colour deposit: Partially true
2) Flawless grey coverage: Unable to determine
I purchased the Cream version of this hair dye. It comes in a cardboard box that includes an instructions booklet (which has fairly good detail and very much helped me in figuring out which level of developer to buy, although lacked instructions on how to prevent hot roots) and the dye itself. The dye is in a standard (I believe metal, but I can't quite remember) tube. A separate developer must be bought. There is no pre- or post-dye treatment product in this dye box, so one must choose their own products or buy something separately - the brand does sell some products for these purposes.
The cream is fairly thick, and when mixed with developer it creates a semi-thick creamy liquid that spreads fairly easily into the hair without drips. It rinses out easily in the shower and unlike box dyes I've used previously it does not splatter all over the shower wall. The scent is VERY strong. I'm not sure if this is because of the developer or the dye, but the dyeing process is very fume-heavy (keep the door open and a bathroom fan on) and after rinsing out the dye my hair smelled kind of like pickles. It's been 2 weeks and... still this smell. I do not shampoo though so this is probably why (I am going back to cowashing).
Overall I loved the colour (8RC Light copper blonde) that I got but after the first week it faded, and by the end of this 2nd week it is much less vibrant but definitely still copper. Some of my natural highlights are peaking through as well - I am naturally blonde, around a level 8 with some 9 highlights. Part of the fading was my own doing (cowashing within 24 hours, using hot water, blowdrying) but I do believe that the dye itself is just not compatible with my hair. This is a high protein hair dye and developer, and my low porosity hair just does not love protein; my hair came out very dry and knotted and tangled. When I've used boxed L'Oreal dyes in the past, even before conditioning, my hair was not dry. My hair was also feeling quite dry during the dyeing process itself before showering. I also experienced hot roots, and I do wish the box had discussed this issue (dye the lengths for, say, 30 minutes, then apply to the roots for the last 10 minutes to prevent the roots from being brighter than the rest of the hair). It was easy to use though and spread on my hair, but it did somewhat bother my scalp. I believe that the colour also initially went on darker than the swatched colour, despite my natural (virgin) hair being the same level as this shade. It has since faded to about the same swatch depth but less intense.
Bang for your Buck:
I paid around $10-12CAD for the dye and developer, 1 of each, and used all of it to dye my shoulder-length hair. This is definitely a good price overall as the developer lasts for 2 uses in my case, although I am unlikely to use this developer again due to the protein components. Because the dye faded so quickly this is not the most economical choice for me (I have gone auburn before with minimal fading, using box dye from L'Oreal).
There are some great colour choices and I like that it comes in both liquid and cream formulas, but overall this is just not ideal for my hair type. Too drying, smells horrid, and faded too quickly. I will be trying out L'Oreal Excellence from Sally's in the 8.43 shade, which should be a more vibrant version of this dye. I would recommend giving this dye a shot but if you are known to be protein-sensitive, avoid!
* Overall Rating: 2.5/5
* Price: 2/5
* Packaging Quality: 4/5
* Repurchase: No
I have been coloring with L'Oreal Preference 9 (neutral blonde) for 15 years. My natural color is dark blonde with some gray. I sometimes do hi lights or low lights using L'Oreal light blonde or chocolate blonde shades. I have had good color results and gotten compliments on my color despite any real knowledge or training in hair color. I occasionally treat myself to a salon color session but I can't afford it often. I know the salon colors always leave my hair feeling thicker and healthier while the drugstore colors do cause some hair loss immediately after coloring. So I decided to try a "better" at home color and ordered AGE in medium blonde from Sally on line. My hair turned out a mousy dark brown. I ordered AGE in extra light blonde and ended up with a lighter brown. I then went to a Sally store so i could look at the color swatches in person. i did not ask for help as the associate was giving advise to somebody already. I left with ION in light blonde intense neutral 8NN and #20 developer. This color turned my hair dark brown again. I am now reading that color cannot lighten over color but I know I have done this very thing while experimenting with drug store color. This ION left a handful of hair in the shower drain in addition to the dark, dark color. I'm afraid to try anything else. I'm going to have to pay a professional to fix this. Stay away from the blondes...they are brown!