WRITE A REVIEW
96% would repurchase
Package Quality: 4.8
Filter by skin/hair/eye
Filter by age
on 3/19/2012 1:11:00 PM
More reviews by angiee0215
Skin: Acne-prone, Fair, Warm
Hair: Brunette, Wavy, Medium
I love that this doesn't burn my head off.I used the generic brand a few days ago (the big salon care one) where its like 3 bucks for a huge ass bottle. well it burned my head and my hair touched my cheek for literally a second and I have two little red marks that are BURNS ahhh. However, a few weeks ago I used this sensitive one and no issues or burning at all :) Highly recommend if you have sensitive skin
3 out of 3 people found this review helpful.
on 3/4/2012 10:02:00 AM
More reviews by Dlou
Skin: Sensitive, Fair, Not Sure
Hair: Brown, Other, Other
Bought this at Sally's (on sale) after reading about it on the Wella Color Charm review page--and am so glad I did! I dyed my hair last night, and it was the first time not using the boxed kits. I didn't do a perfect job--I guess I should've stripped the built up color out first, but I'm scared to do so with my fine thin damaged hair--but oh boy! My scalp felt fine during the dying and both it and my hair feel great today!I usually spend days itching and scratching after dying my hair, since I have very sensitive skin. I used the 20 developer and my hair smells great, looks good, and my scalp feels fantastic. Not going to use anything else ever again. That Sally's membership totally paid for itself; I am done with boxed kits. Has anyone used the 30 developer? I'm wondering if that would've cut down the darkness on the ends of my hair. . .I'm really scared of color strippers.
on 1/10/2012 8:03:00 PM
More reviews by SupaMaria
Age: 18 & Under
Hair: Blond, Straight, Other
I'm going to assume that my bad experience with this developer was due to the fact I used a 40 developer and I used too much of it. It made my scalp tingle extremely bad but at the end of the whole 45 minute ordeal my hair turned out a very vibrant (way more vibrant than the swatch!) red. I've got to say though this developer is pleasant smelling, nothing like others that reak! Ion developer+ion color brilliance=a fair smell! my scalp+40 developer?=the worse tingly sensation ever!
on 10/12/2011 4:09:00 PM
More reviews by elph
Skin: Sensitive, Fair, Warm
Hair: Brown, Wavy, Fine
HG! For this product alone I will not go back to regular drugstore boxed color (unless it's a beauty emergency). There was no itching whatsoever, and it does not smell bad at all. And it's cheap! I may or may not use the Ion Color Brilliance again with it, but I will definitely use this developer again. I used the 20 volume for 30 minutes for gray coverage, and my gray, it is covered.
on 2/8/2011 12:37:00 AM
More reviews by kaycieleaver
Skin: Acne-prone, Fair, Neutral
I use this developer in conjunction with ION color briliance liquid permanent hair color, and it works wonderfully! It is very gentle. You wont feel any tingleling or burning with this, and it doesnt leave that really unpleasant dye-like smell behind. Although I do notice that to get better color saturation on the root touch ups using a little less than one part seems to work best. Overall I think this a fabulous product.
on 1/30/2011 2:00:00 PM
More reviews by jarona
Skin: Very Dry, Fair, Cool
Hair: Black, Curly, Coarse
This is in connection with the review I just wrote about the Ion Permanent Creme Color (which was excellent).I have a sensive scalp. Even with the no-amonia haircolor, my scalp still tingles when I color my hair.This is unbelievable. My scalp was fine--no burning nor did I experience any tingling. In fact, this stuff smells really pleasant.Glad I found it--glad I used it!
on 1/14/2011 10:35:00 PM
More reviews by baycakesyum
Skin: Normal, Fair, Warm
Hair: Black, Wavy, Other
I have really bad psoriasis on my scalp(to where it bleeds) and it always itches crazily when I dye my hair ( I've dyed my hair for 3 years now, and also bleached it) But this i had no problems with at all.! It doesnt make me itchy and doesnt burn my scalp.
2 out of 2 people found this review helpful.
on 12/28/2010 8:47:00 PM
More reviews by PaulaBenoit
Skin: Dry, Olive, Warm
Hair: Red, Straight, Medium
I used the 20 volume version of this today and it is the first time ever that my scalp did not burn or itch when dying my hair. And I've been dying my hair for a LONG time. This stuff is amazing, smells lovely, not chemically like other developers you get in boxed hair dye. My hair had tons of bleached out highlights, very over-processed looking at the ends so I decided to dye it back to a dark brown. After using this my hair looks 1000 times better than it did prior to coloring it. It is soft, silky and the shine is unbelievable! I got mine from Sally's Beauty Supply.
1 out of 1 people found this review helpful.
on 7/1/2010 12:38:00 PM
More reviews by BreakfastnDinner
Skin: Combination, Medium, Warm
Hair: Black, Wavy, Medium
I will NEVER use another peroxide again. This is the best. No burning, no damage done to my hair, nothing. I've been going through a process and my hair is now a medium golden blonde. I started a jet black. I pair this and mix it with Loreal Quick Blue. Then cover with the Ion color brilliance in golden blonde. Love the results. Will continue to buy. Also, the packaging is great because you can save what you dont use in the bottle for later :)
on 7/20/2009 1:56:00 PM
More reviews by MsAzNqTpRiNcEsS
Hair: Brunette, Wavy, Coarse
im not big on dying my hair myself but i got desperate since the stylist butchered my hair 2 days in a row and gave me orange/yellow hair with some gray! i used the 20 vol developer mixed with Clairol toner in Towhead (on the non silver pieces) and it made it to a nice, normal colored blonde, without the crazy tones! didnt burn my scalp either.
Popular Hair Color Products
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)