I stopped by the Avon store and tried this, it was awesome. It matched my skin perfectly. Gave good coverage, but still kinda sheer. I am really picky about foundations (aren't we all?), and this one was really nice. I paid $12, it was on sale. I like it better than any foundation that I have tried this year--Revlon Spa and Maybelline Age Rewind were good, but this is the best one. Try it.

I used a sample I had in beige. This has an awful smell that lasted throughout the day --- smells like some suncreens smell. It covered nicely, but left my face a greasy mess all day - I have combo skin. Even with finishing powder it still was greasy. But the smell was the worst part. The first day I used it I smelled like sunscreen all day and didn't realize it was the makeup until the 2nd day when I pulled out the sample and it just reeked!! After reading some of the same comments here, I guess that's how it's supposed to smell. Ew, I threw my sample out. Good thing I didn't spend $16 for it (reg. price).

I bought this mostly just becuase a friend at work started selling Avon and I wanted to be nice and give her an order. But, I actually really really like it! It is great for my dry skin - very moisturizing. It can be built up for more coverage - I like that you can go from sheer to fairly covered up. I didn't notice a scent. I like the pump bottle. I love the dewy glow it gives me - definitely made me look like I had had a lot of sleep. Stays on great.
I am very pleasantly surprised - I would buy again! It was around $18.00 which to me is pricey - but it was worth the $$.

I usually wear the L'Oreal Cream Age Perfect foundation, but since I could get this so cheap, I decided to give it a try. I am actually pretty pleased with it so far. It is a lot thinner since it is not a cream ;-), but it takes only a drop to cover a large area. The pump is handy too. I barely pump the cap so as to get a tiny amount of product and wow does it go a long ways. It is a building type coverage for all the reviewers who complained it did not cover enough for them. Try allowing it to dry and then add a little more to the areas that need more. I chose the creamy natural shade and it is perfect for my tone. So far I am liking it a lot. It does not change colors on me. I think the smell is ok, and it fades pretty fast. Now if it does what it claims on my wrinkles ;-), I may be a loyal customer.

I tried a sample for this and i hated the smell...and it had very minimal coverage and looked unnatural.

This is the best foundation that I've ever used. I used tinted moisturizers exclusively for several years because I couldn't find a foundation that worked well with my skin type and skin tone. When it's cooler, I want fuller coverage and this product gives me great coverage that looks natural and is long-wearing. I likely won't wear this product year-round only because I do like tinted moisturizers with SPF in the spring and summer months. But in fall and winter, when I want more coverage on my face, this is what I'll continue to use. It provides a beautiful finish.

Creepy space cadet glow, smells weird, minimal coverage. Maybe I just got a bad bottle?

In winter I have very dry skin that gets itchy if I use the wrong foundation. In summer, I get oily, which causes itchiness if I wear mineral makeup. I typically have clear skin so I don't use foundation to cover blemishes, only a little ruddiness or discoloration. I prefer good coverage as opposed to tinted moisturizer of my youth, and have been using MAC stick and Max Factor Pan Stick foundations for the past few years. I love these, but was looking for something that also offered treatment for beginnings of fine lines, wrinkles, and age spots since I am now in my early thirties. I have tried several 'treatment' foundations to no avail, they either didn't have any coverage, any staying power, or just plain didnt 'treat' anything. I then decided to try Avon's age transforming foundation, even though I have had problems in the past with some of their products causing minor breakouts on me. I have to say this foundation has surpassed my hopes. It has marvelous staying power, doesn't feel mask like, has good coverage, looks velvety, and has even improved the appearance of some of my fine lines around my eyes. I have only been using it for about a month, so even more improvements may occur. Avon is re-debuting the product in a couple of weeks with different color options, some of the older colors are no longer available, and there is a couple of new ones. It comes in a sanitary pump bottle, which can never be a bad thing with makeup, that always releases just the right amount of foundation. It is easy to apply, blends in well with the moisturizers I have tried (collagen and elastin face cream, ponds cold cream, mark chocolate orchid face cream, and neutrogena healthy skin). I have even tried white paper tests to see how much transfers after a few hours of wear, and it is very little. Is it the very best foundation I have used? I have no complaints thus far, and it hasn't even broken me out at all. It runs around 12.00 through your avon representative, or online at avon.com. I am about to buy my second and third bottle to make sure I don't run out in case they decide to discontinue this (which avon likes to do from time to time!)
According to the website:

Description:
Natural finish, full coverage luxury foundation featuring Anew skin care technology to outsmart the aging process. 1 fl. oz.

Instantly—minimizes fine lines, wrinkles, pores and age spots are visibly diminished for a more youthful finish.
After 1 week—over 90% of women showed improvements in skin texture and clarity.
After 4 weeks—over 90% of women saw a reduction in fine wrinkling and a more even appearance in natural skin tone.

Ingredients:
ACTIVE INGREDIENT: OCTINOXATE 7.5% TITANIUM DIOXIDE 4.0% INACTIVE INGREDIENTS: WATER/EAU CYCLOPENTASILOXANE GLYCERIN PROPYLENE GLYCOL ISOCETETH-3 ACETATE GLYCOLIC ACID ISOCETYL STEARATE BUTYLENE GLYCOL C12-15 ALKYL BENZOATE GLYCERYL STEARATE DIMETHICONE OCTYLDODECYL NEOPENTANOATE STEARETH-21 SILICA PEG-75 STEARATE STEARETH-2 OLEA EUROPAEA (OLIVE) LEAF EXTRACT PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT PUNICA GRANATUM EXTRACT DAUCUS CAROTA SATIVA (CARROT) ROOT EXTRACT YEAST EXTRACT/EXTRAIT DE LEVURE PANAX GINSENG ROOT EXTRACT PADINA PAVONICA EXTRACT SAXIFRAGA SARMENTOSA EXTRACT VITIS VINIFERA (GRAPE) FRUIT EXTRACT SODIUM METHYLPARABEN TILIA CORDATA WOOD EXTRACT CALCIUM PANTOTHENATE AESCULUS HIPPOCASTANUM (HORSE CHESTNUT) SEED EXTRACT BIOTIN MORUS NIGRA ROOT EXTRACT SCUTELLARIA BAICALENSIS ROOT EXTRACT FOENICULUM VULGARE (FENNEL) FRUIT EXTRACT MEDICAGO SATIVA (ALFALFA) EXTRACT PORTULACA OLERACEA EXTRACT XYMENYNIC ACID HYDROLYZED WHEAT PROTEIN MANNITOL HYDROLYZED HIBISCUS ESCULENTUS EXTRACT MAGNESIUM ALUMINUM SILICATE NYLON-12 XANTHAN GUM PROPYLENE GLYCOL PEG-12 DIMETHICONE METHYLPARABEN PARAFFIN TETRASODIUM EDTA TALC POLYMETHYL METHACRYLATE PHYTOL ALUMINA GLYCOGEN PEG-40 HYDROGENATED CASTOR OIL AMMONIUM HYDROXIDE IMIDAZOLIDINYL UREA PROPYLPARABEN SODIUM LAURETH SULFATE PARFUM/FRAGRANCE MAY CONTAIN: TITANIUM DIOXIDE IRON OXIDES MICA BISMUTH OXYCHLORIDE

I love this foundation! Before this, the only foundation I used for the last 10 years was Estee Lauder Lucidity (which I think is just the perfect foundation) but I was looking for a cheaper alternative from Avon. Having tried Avon's Ideal Shade (& not choosing my ideal shade) I moved on to the Anew formula. I found the perfect match in Nude &, while the texture will never be as lovely as Lucidity's -- it starts off a tad sticky in comparison with high-end foundations -- it does dry off to a perfectly natural finish. The coverage is fantastic & you'll look like a million bucks ... no matter how sleep-deprived you are! The SPF 15 is always a nice bonus & the pump makes regular jar foundations seem simply antiquarian. I do one generous pump & use my fingertips to dab onto cheeks, forehead, nose, chin & then blend away. Nice tidy application with zero waste. Love it. continued >>

If my Grandpa tells me I look well rested when I wear this, then that's all the review I need. For cashmere softness and a silken glow, this delight of a product is just the thing.