I love this purple shampoo. My ultimate go to! Does what it is supposed to do, tones down those icky brassy tones.
My only complaint is the packaging.. they recently changed the bottles so hopefully it doesn't happen anymore. Sometimes when I'm showering I drop the bottles in the bath tub, which really isn't a far drop.. and somehow they get punctured!
This is one of the best purple shampoos I have used so far. The version I have is reformulated so I can't compare this to the old version. It is sulfate-free and you leave it in for 3-5 minutes. Shimmerlights worked well, but left my hair a bit knotty after drying and didn't have a pleasant scent. The Joico violet shampoo smells nice and isn't that stripping. My highlights came out looking brighter and the brassiness was gone. I spent almost sixteen dollars for my bottle, so it is pricey but since I only use it after every third shampoo, I feel like I can justify the price. No problems with my hair turning purple as long as I follow the directions and don't go over the five minutes. edit 5/15/13 This had to be dropped to four lippies. It is just not cleansing enough for days when I really need it to be. This is perhaps too gentle for my hair, though I still love it for toning brassiness in my highlights and leaving my hair soft and less frizzy. Still in search for the perfect purple shampoo.
I have ombré hair that goes from black to light blonde with brown transitioning. For dark hair, this purple shampoo won't turn your hair purple, so don't worry. But I had some pretty brassy orange and yellow hues, which were almost all removed after using this only once! This stuff is pricey though! I guess every joico product is. I looked around and found an awesome deal for the mega size with the pump for $14. Love the packaging and the product itself. Does what it promises. I said yes to buying it again, but I probably won't need to haha.
Absolutely love this shampoo. I highlight my hair every 6 weeks ( natural hair is dark brown ) and I always had issues with yellow and warm tones. Every time I do my hair it only looks nice for about a week. Reading the boards everybody was talking about violet shampoos , so I did check what brands do some and Joico seems the favourite one. I end up buying it of course and at first was worry to use as some people say it can turn hair purple . Well I did start using it and at first I left 2 min then up to 4 and my hair looks amazing to be honest. I don't know how this work but man my hair is really nice blonde every time I use this shampoo. So happy.
I use this about every 10 days. I shampoo ones with this and then use good conditioner ( I use Joico intense hydrator ATM ).
Will definitely keep buying it as I can really see how this turn my hair to really nice blonde with 0 warm tones.
This is a great purple shampoo and I like it way better than shimmer lights which is what I used to use, but its not my favorite anymore because I discovered tressa watercolors and like that better. They both tone really well, lather well, and smell great. However, tressa is SULFATE-FREE and not drying at all. In fact it makes my hair soft and shiny and detangled. While this tones well, it dries my hair out and left me with split ends after a while. But basically every color deposit shampoo I've tried except for tressa is really drying and uses harsh sulfates for some reason, which I don't know why because harsh sulfates STRIP hair color and are NOT good for it. But as far as most violet shampoos go, this great for toning.
I've been using this product for just over two years. I have my hair bleached and then a silver toner applied at my salon. My stylist recommended this to me because I wanted to make the silver last longer and keep the brassy tones out. I will NEVER go back! I use a small amount to clean and resfresh daily. If I feel I need to even out and really give my hair a refreshing punch, I apply it from root to tip on dry hair for about 20 minutes and then wash it out like I would when shampooing. Just make sure to use a colour freindly conditioner.
I am a long black haired girl gone long sandy blonde and this product is great for taking out the orange-y yellow parts of my hair especially after 7 or 8 washes my hair just gets that gross orange-y tint to it as my hair is more of a warmer blonde. Its a super tinted dark purple out of the bottle and it smells good.
It does dry out my hair a bit but all the purple shampoos I have tried do the same thing some worse than others.. it must be the pH, so I would recommend a really good conditioner I use the Aveda Color Conserve.
This is the only "purple" shampoo that, pigment-wise compares to Clairol Shimmer Lights, which is what I typically used in the past. I must say the Joico Color Endure has become my new favorite. It smells nicer, the color is nicer and the actual shampoo quality is much better.
This is a great shampoo! I usually use Matrix So Silver, but I bought a bottle because of the good reviews. It's so pigmented! I think it's more pigmented than Matrix. It lathers well, and cleans my hair. It's a little more stripping than Matrix, but it leaves my hair more cool and even less brassy. Don't leave this on too long, it will give your hair a purple tint. It does go away though, and it's not too obvious. I highly recommend this, it's a great shampoo.
I really like this shampoo. I was really scared to try a purple shampoo for the first time because I thought it would make me have silver or purple hair but it didn't. It can be drying, but that's why I wash my hair with the violet shampoo and leave it on 3-4 minutes and then rewash my hair with a more moisturizing shampoo and condition as usual. I did buy the violet conditioner...but it's not as moisturizing as I like, so I don't really use it. I honestly don't think you need it if you want to buy them together. Overall, it does exactly what it's supposed to. It takes away the yellow tones and leave s light..almost white in some of my hairs, ash-y tone that's really pretty. :) Also, if you're afraid it might "change" the color of your hair underneath (I have light brown under my blonde), it doesn't.