I bought this to experiment with wearing on my water-line. I have a couple of other colors in these pencils, and I like them all (although I don't wear any of them on my waterline). I was really disappointed with this. It is rather soft (not the softest out there) but it is chalky and doesn't give the look I wanted to try out on my water-line.
I've tried using it in other ways and haven't had much success. I don't really know what to do with this at this point since I hate wasting products.
Don't bother wasting your money on this- not worth it.

This is a great eyeliner.

Great opaque white which really opens up your eyes.

Smooth and creamy application, no drag and more importantly no eye irritation.

Lasts all day.

This is my favourite.

I was really hoping to like this, since some blogs raved about it being cheap and long lasting. The liner seemed soft enough, but it can look seriously chalky on your waterline if more than three swatches are applied. The liner flaked off completely onto the bottom lashes in twenty minutes.

i'm not liking this eyeliner very much - the colour comes out chalky and the pencil is just too hard and dry to be used on the waterline. the line comes out in flakes that get in my lashes and i wouldn't repurchase this

Terrible. Got this because I heard great things. It is soft, but goes on uneven and just clumps together on me. The color also looks unnatural, as another reviewer commented below. It seems to last long on me, but in a bad way, because it just gets cakey and clumpy looking on lower lashline. For the inner corner of my eye, it again just gets cakey and looks so obvious. The end of this product for me was when this stuff actually got on my eyeball! It just clumped and I had to remove a clump from my poor eye which then got irradiated. I will probably just toss this one out. I really want to find a nice white eyeliner.

I love this eyeliner! It is really really soft and it doesn't smuge. Its great for waterline, and it open up your eyes.

I wrote a previous review on the black pencil but the white pencil has to get a special consideration. With my NC35 skin most white pencils aren't pigmented enough to make a mark on my eyes this does. So i can add that sparkle to my inner corners of my eyes and it;s soft enough so i am not pulling my delicate tear line. You can't beat the price for the quality. It's better than the ELF eye brightener that a joke product for me.

I actually messaged Rimmel on face book about this for the waterline they said it was soft & I would love it as I usually buy Stila's Kajal but it's become insanely expensive unless I can grab a pencil on eBay, anyway to my disappointment the pencil is pretty hard & I simply could not get a line that coloured as I was not about to hurt my inner eye.

What upset me the most was the below average customer service from Rimmel Australia as I had bought 3 pencils & none ok for waterline they not only deleted my comment saying it was 'hard' but did not offer a refund or anything .

Will never buy again as it was a 110% let down. continued >>

This white eyeliner pencil is a little too soft for use in the waterline. I have sensitive eyes and the formula makes them sting a little. Packaging is normal for an eyeliner pencil - corresponding white cap. Fits standard makeup pencil sharpeners. I have found other liners that are better.

Okay. So I Brought This Product and I Have To Admit I Liked It. BUT, It Doesnt Stay On Long! I Wake Up At 6:00 AM, And By The Time I Get Home, Im Like I Had On Eyeliner Didnt I? I Just Bought Mark. No Place To Run in White On and I LOVEEEE That!.. But Whhen That Runs Out, I Will Probably Search For Another White Eyeliner but Im Not Buying This Anymore :/