I have long black shiny thick hair. I got this to smooth the baby hairs that likes to stick out hear and there, but I should probably use hairspray instead of the smoothing fluid. The packaging is misleading as the fluid doesn't actually "spray" out of the bottle; it oozes out of the bottle and flows to wherever gravity decides to take it. It is light weight and I can imagine it giving other people the shine factor, but for me it was a redundant shine product that I didn't need. I would not buy this again, but it's a good product that I would recommend to others.

This serum works great for my coarse asian hair to make it smooth and shiny. Also love that's that not that greasy like the Brillant serum. I've used it for several years and love it. Wish they would make a travel size so I can take it on the road with me.

Nice light shine serum. Smells good and does a great job attacking frizz and adding shine. Would I buy again? No, lots more fish in the sea to try.

I adore this product. I have very fine hair with a little frizz and some fly-aways.

How I use it:
I apply one pump to damp hair starting halfway down my hair and through to the ends. I then apply Bumble & Bumble Does It All spray and dry my hair with a hot-air brush.

Pros
- Doesn't weigh my fine hair down at all
- Greatly reduces number of fly-aways and frizz
- My hair feels soft and smooth - like I've just been to the hair salon
- Hair looks shinier

Cons
- Price continued >>

I really love this stuff for taming fly aways and eliminating frizzies. Works great but go light on the amount of product b/c you can look greasy if you use too much.

I have been using this product for a couple of years and love it. It is a little pricey, but a little amount goes a long way as it's quite concentrated. Plus the pump dispenser makes it super user friendly. I normally use this after flat ironing. It gives really nice shine, reduces fly aways and frizz. My hair feels smooth and silky, never greasy or limp. A worth while investment that I adore using.

I have been using this for over 5 years. I love it...I loved it more so in the first few years than now, because I think mine might actually be going bad finally.

The price is steep. That being said, it lasts FOREVER. I have been using the SAME bottle twice a week for 5 years now and I still have almost HALF of it left. I love the shine and bounce this gives me. No, it doesn't make your hair suuuuper shiny, but shiny enough to make a noticeable difference. And you only need the tiniest amount (I only use 1-2 squirts on my thick, shoulder length hair).

One lippy off for the fact that, despite using this right after I wash my hair, it still fluffs up a lot and appears dry for the first several hours. It doesn't matter if I put it in while it's damp, after it's dry or in conjunction with the flat iron--it still fluffs up. The next day though, it's gorgeous.

My verdict: buy it if you don't have fluff issues. It'll give you shine and bounce.

Edit November 2010: I now use Marc Anthony Moisture Gloss Drops, non-greasy, doesn't break me out, and the best part - under $10 at your local drugstore...:) I have used this product for many years, and couldn't be without it. If you have fine hair that is easily weighed down by greasy products, give this a try. I use this after straightening my hair, on my ends and face framing layers to smooth out any frizzies. You only need a very small amount, I use 2 pumps for my shouder length hair. I also use it when I want to slick my hair back into a low pontail prior to finishing with a shine spray. It is expensive - around $30 cdn. for 3.4 fl oz. or 100ml, but a little goes a long way. FYI: I have never had ANY breakouts on my scalp from this product.

This is my fav to use after flat ironing. It gives really nice shine, reduces flyaways & maybe a bit of frizz. I think that is its intended use. Don't expect miracles from this one. It's not gonna take you from a poofy frizz-ball to flat, smooth & silky in 1 step. But to use after flat ironing (to reduce the last bit of frizz &/or flyaways), it works nicely & it has a really nice scent. I thought this was meant to be used by those w/fine hair only, but I have thick coarse hair & it works great for me. It's very, very pricey, but it works so well & it'll last a long time so it's absolutely worth it. continued >>

I love this. I have fine long straight hair with lots of flyaways. Any sort of smoother I have used in the past always makes my hair look greasy-no more flyaway-but greasy. This is the one and only thing that actually works and doesnt weigh my hair down. I rub 2 pumps through wet hair before I blow dry, then i use 1 pump on my dry hair for even more shiny glossy smoothness. I love this so much!