It's a nice scented backup lotion I like to keep on hand. Avon really has some of the best fragrances, always qualified. And I hold everything up to a high standard.
I'm sorry, but I don't like this one. All I could smell on my wrist was plain floral-scented soap, maybe mixed with a bit of talcum powder. I really don't understand why this perfume is still around when the company's other classics from the same era & before that have long been discontinued. Unfortunately, I've never had the chance to try those other classics (& probably never will), but judging from the many glowing, nostalgic reviews of them, all I can say is it's absolutely mind-boggling why Avon would cease production of those wonderful scents forever but still retain the unremarkable Imari to this day. Looking at the company's current crop of generic, mediocre wishy-washy perfumes that are being churned out by the dozen each year, they desperately need to bring back some of their popular classics to help resuscitate the ailing image of their fragrances which, beginning of the 21st century, has seriously gone down the toilet... It's so sad to think that for a company that has been around since 1886, at one time, their perfumes were well-respected & legends in their own right, but are now commonly viewed as 'cheap & tacky' & have become the butt of jokes everywhere (the same fate which has befallen Coty & Dana).
Back to the review, if you still want the Imari name, I suggest buying Imari Velvet, which is a fruity-floral-oriental (I don't know if it's still available elsewhere in the world, but the Avon in my country still carries it). If you're not able to get hold of it anywhere, then another alternative is the company's Vanilla Soft Musk (it has the same raspberry/caramel undertones, in fact, the two are almost identical). I don't recommend Imari Seduction though, as it has a somewhat annoying powdery/medicinal edge (to my nose). Sadly, on me, the purple orchid note completely overwhelms the plum note, so I don't get the same smooth, delicious scent that many others seem to experience on themselves. If you have the same perfume tastes or body chemistry as I do, don't bother with this one.
On me this is a warm, powdery musk. It smells
kind of like tobacco. It is not flowery, or
sweet, just clean, warm, dark, and rather comforting.
I've tried to like this fragrance on multiple occasions and it just never works with my chemistry. It always smells like the perfume has "turned" or gone bad from age even though the bottles are new. It smells like stale, old body powder. Or powdery bandaids. It's an interesting olfactory experience but not a pleasant one.
I like Avon's Imari fragrance. But not because I am an "old lady". You have to understand something about my scent selection philosophy. I select fragrances by seasons, mood or even the weather! Imari and the newer "Imari Seduction", which is my current favorite, are great scents for Fall and Winter. They evoke an intimate fireside in a log cabin, a profusion of fall leaves in the woods, a warm, spiced powder-musk scent that suits a specific mood and the season, in general. Around Christmastime or whenever I'm in a domestic sort of mood, I enjoy the sweet smell of baking scents, such as cinnamon and "Warm Vanilla Sugar" by Bath & Body Works. In the Spring, light florals such as lavender body powder from Yardley of London and fresh ozone "after-the-rain" scents, such as Avon's Haiku and a touch of Avon's discontinued "Spring Showers", are ideal. Sadly, I have to avoid many of the overt floral scents — particularly anything that smells of roses, which basically describes my sister's entire house thanks to her Yankee candle collection — because they aggravate my chronic asthma. There are a few scents I can get away with in reasonable quantities and Imari, which has been a top-selling fragrance for Avon for years, is among them. I would put Imari, in fact, in my top five all-time favorites. In fact, I own Avon's Imari body powder, hand cream and deodorants too. (As a rule, I never recommend applying one than more perfumed product at once, though.) On warmer days, by contrast, I prefer fruity and tropical/beach fragrances. A little coco butter lotion, light citrus scents or one of my favorites, Avon Naturals "Peach" body spray, are fabulous fragrances in the summertime.
Choosing a fragrance is about three things: Application (too much of anything is obnoxious); chemistry (how it reacts to your body); and perspective (context). There is a scent for every mood, occasion or season. Age has less to do with the selection of a perfume than any other factor, IMHO. Ironically, of all the department store brands I've bought, the high-end fragrances seem most inclined to overpower with a chemical perfume scent and yet at the same time a pungent, nose-stinging alcohol base. After many years, my Avon fragrances — one of them approaching 30 years old, which I keep because it was the first perfume I was given as a child — smell EXACTLY the same. I cannot say the same for my costlier department store brands. None of my department store perfumes have held true over the years and I no longer buy any of them as a result. (I feel a lot of the markup on department store colognes and such involves the brand name, advertising campaign and the top-tier packaging as much if not more than anything actually in the bottle.) I stick, instead, to what works for me: Pure oil essences, scented lotions from Bath & Body works, Yardley of London and Avon fragrances. I urge anyone who has an adventurous streak to try this approach. You don't have to wear the same scent the rest of your life — it will probably be discontinued sooner or later anyhow — and the added benefit to this technique is that if any one of them is offensive to someone you know, before long you'll rotate it out for something else!
Imari is about as nuanced and sophisticated as a non-department store brand gets. And while my current favorite is the revised Imari Seduction, which is more powdery than musky, I will most definitely buy this product again. The only products in the Imari series that I will not be repurchasing is the hand cream and the deodorant because those are a bit more harsh (the body powder is fine, though). Imari fragrance, in conclusion, goes on nicely and has a subdued finish to it. It is not at all like those department store brands that reek for hours on end. Imari does, in fact, have staying power, but only those you are intimate with or hug are likely to notice once the fragrance has "set". In short, don't be put off by the negative reviews. Everyone is entitled to a personal opinion, but don't let anyone make up your mind for you. Fragrances are one of those things where you really have to try the product for yourself to appreciate it (or not). Good luck!
I agree with the reviewer under me. I get tired of people calling sophisticated scents "old ladyish". I'm young, 25 years old and I love this oriental scent. But I also love other scents like pink sugar, coco mademoiselle, etc. And I believe if this scent was made under Chanel, people wouldn't be bashing it. I disagree with the perfume being called 'harsh', it's pretty womanly and soft----one to three light sprays is all it takes. I don't know how much some people are spraying, but it's all about chemistry
I find that women will compliment other ladies on fruity and floral scents, while men tend to compliment on strong musk and oriental perfumes. Imari is definitely a fragrance made to entice men (and subequently get you dirty looks from girls)! I think that the girls who come on here and call anything that's not Pink Sugar an ''old lady'' scent are not very confident. Ladies who wear scents like Imari, Opium, Tabu, and others tend to be more secure with themselves and do not feel the need to fit in with the pack in every aspect of their lives, or in this case, smell like the pack. Don't get me wrong, go ahead and wear your Pink Sugar and Light Blue. But I, being age 20, am NOT an old lady and I wear spicy oriental scents. Be happy - more Pink Sugar out there for you, and more Imari for me.
Okay, back to the Imari description! It has notes of incense, spice, and a musk base. Men seem to like this - I NEVER get complimented on fruity florals, but Imari draws compliments from co-workers, friends, and complete strangers on me. Spray it LIGHTLY, one or two sprays. Let your body heat and natural scent do all of the work. As far as the price of this... it's so dirt cheap! If they threw this into a bottle labeled ''Serge Lutens Nuit de Incencee'', it would sell for hundreds. But of course, since it is cheap and sold by Avon, too many preconceived notions surround it for it to get a fair chance.
When I ordered a batch of several purse sized perfumes, this was included in it.
Now mind you I am fairly neutral on this product.
Firstly, it is a VERY strong musk. By musk I mean just that, a woody, deep, mature scent. On my body, it smells hideous, I litterally sprayed it on my wrists, and then spent several minutes scrubbing it off and layering sweeter scents over it to try and neutralize it.
However thinking of my mom, who wears things like patchouli oil and sandlewood, I offered it to her and she loves it..
And honestly when she walks into a room and she's wearing it I often comment without realizing "hey you smell nice mom" and she says "oh its that perfume you gave me" and I am like "wow, it smells good on you.."
So in that I think that if you are a more, natural, woodsy, hippy-ish, mature woman, this would probably be an ok scent for you..
but if you like floral, fresh, or well pretty much any scent that isn't deep, woodsy and highly musky, then this is not for you!
The first scent was not the first I owned, but the first I loved. I was about 13-14 and I distinctly remeber wearing this to my first school dance.
I was different than the other girls who wore Love's, CKone, Exclamation, etc. They were dressed in pinks , wore sparkly eye makeup and fruit flavored lipgloss. I wore a green satin dress, dark burgandy lipstick and Imari. this began my love affair with orientals and most warmer/musky scents.
Thes days, I wouldn't buy the perfume again only because I wouldn't use it all. The skin softener is nice and you can usually get it on sale for $1.99. Plus, it's not as strong:)
Ya'll know I love most of Avon's stuff, but this never did it for me. It was too heavy in scent and gag-worthy.