I bought this in Cotton, which is a very light, yellow-toned beige. I use it either as an eye brightener (just in the inner corners of the eyes) or as a concealer, if i have burning-red spots (which are horrible to conceal) caused of my mild acne. Using it as a concealer, it works wonders. it might be a little bit drying, so i just use it for small spots. but it stays on and on. the whole day! even when i went to a waterpark, at the end i couldn't figure out where i've put it on, my face looked even, as if i had clear skin! ordinairy concealer normally smudges on me within two hours, because of my oily skin. with this product, i don't have to worry. I don't use it as an eye primer, because the texture is too heavy and too thick for my oily lids, and eyeshadow just glides off (i prefer Nars smudge proof primer). I wouldn't be without this!
I have this product in the color Buff. Buff has a bit of a pink tone to it that's quite subtle, but pretty. I'm not sure how well this works as a primer, but I do like the way it works as a neutralizing base for eye colors. I will likely purchase again, and would like to try other colors.
*Update* this product does not work as a primer on my oily lids, period. My eyeliner (liquid, no less) rubs off within hours. I still like the color and will continue to use it as a color base, however there's no doubt now that I also need a primer underneath it. I recommend urban decay primer potion for oily lids staying power.
If you want to look "awake", use this product. A little goes a long way to cover up those little red veins on your lids. Creamy, blendable, wear alone or with shadow. Love it.
I love this product, the shades and the packaging. It looks lovely when you apply it, and offers a great canvas for your eyeshadow. I have it in Linen, and it brightens up my eyelid beautifully. It went for a lighter colour than the colour of my skin (I have brown discolouration around my eyes). The SA initially matched me to the Wheat shade, saying that LM always recommends the same shade as the skin, but I had to return it and get Linen because Wheat was too dark and not brightening enough. Should have followed my instincts and not have listened to her!
This is pretty good if I don't use too much of it. It cakes if you use too much! Doesn't irritate my eyes, and creates a blank canvas. I have it in "Linen". I'm very fair. This makes colors show true.
EDIT: I'm bumping this down to a three. I do think that it should earn 3 1/2 lippies, though. The product only keeps my eyeshadows vibrant for about 6 hours before creasing. In the cooler seasons it keeps my shadow on for a while but I can't wear it in the summer because of the creasing.
Important Tip: I can't apply the sponge directly to my eye or else it applies flaky. I like to warm up the product on the back of my hand with a stiff brush and the application is MUCH improved.
I am in agreement with most who say this is an excellent primer, but I'm writing a review to warn people that this is really not intended as a concealer. It is much too dry and drying. I put it on this morning and am regretting it, it's made the skin under my eyes even more crepey than usual.
Best eye primer ever hands down! I've tried a lot and this one keeps my shadows true, brightens my eye, and keeps the shadows on and from creasing. It needs to be applied with a cream shadow or concealer brush though, the wand is not that efficient. It also hides the tiny veins seen in the thin skin of the eyelids. I can see why this is a Neiman Marcus fave!
Can be used either as a stand-alone eye concealer/colour neutralizer, or as a base for eyeshadow. I'm using it as the former in the whole eye area--eyelid, browbone especially by the nose, and corner of undereye. I'm using Linen, a pink-toned light nude (I'm pale). Of the other available shades, Cotton is a very pale lemon, Eyebright pale blue, Wheat very slightly deeper than Linen but more beige-toned, and there are three deeper tones.
A fluid-cream that applies easily but sets fast; zero oxidation, colour stays true, some sheen--in a bright-eyed bushy-tailed way--but neither greasiness nor shininess nor glitter. No creasing, or drying and caking. Simply makes my eyelids look more even, in a pseudo-natural way: cancelling out blood-vessels, freckles, other unevenness; I have very thin skin, so the blood vessels do stand out.
Application: I dab the doe's foot onto back of (clean) hand then onto eyelid from there, using a (clean) finger.
[UPDATE: 06/2010] I also use this over blue shadows in the corner under the eye by the nose: it's at least as good as anything else I've used there, in terms of smoothing out discolouration, without either drying it out or greasing it up, not settling into and emphasizing lines, not leading to clogging/zits in the under-eye area. The texture's easier and faster to work with in that area than more solid pasty concealers; and call me unorthodox, but the colour works better than one of those salmony ones. Avoid area directly under the eye, though: in my experience the only thing that looks OK and doesn't end up emphasizing wee lines is Clarins eye sunscreen. For undereyes that are more fully over to the dark side, or where there is more serious baggage, apply something else/extra beforehand.
Costs CAD 27.00 for 5.1g, which isn't too bad considering how long this should last, and reasonable compared to other department-store eye concealers. And a good deal if it works for the undereye too, reducing the need for another one or two extra concealers (or at least, while I'm not throwing my others out, I can let them retire gracefully to the back of a drawer and won't be repurchasing them). Fragrance-free and cruelty-free.
INGREDIENTS: Isododecane, Disteardimonium Hectorite, Cera Alba (Beeswax), Cera Carnauba (Copernicia Cerifera Wax), Ozokerite, Talc, Lanolin Acid, Ethylhexyl Palmitate, Propylene Carbonate, Methylparaben, Phenoxyethanol, Ascorbyl Palmitate, Isopropyl Myristate, Propylparaben, Carthamus Tinctorius (Safflower) Seed Oil, Aloe Barbadensis Leaf Extract, Retinyl Palmitate, Tocopherol, Euphrasia Officinalis Extract, Centaurea Cyanus Flower Extract, Anthemis Nobilis Flower Extract. (+/-): CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide), CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77163 (Bismuth Oxychloride). continued >>
This product is probably not for everyone, it's expensive and will not work on oily eyelids. For me it does the job of creating a blank canvas and a long lasting eye makeup. I see a huge difference when wearing this under my eye shadows and for those who experience snow storms where they live this will save your eye makeup! For reference I use the colour Cotton which is a porcelain coulour.
The day I bought UD's PP, I received this as a sample from Sephora. When I ran out of the PP (which was much sooner than I expected), I turned to this because I didn't feel like dropping more money on the PP when it didn't seem to last very long. Well, I then turned to my sample of "Eye Bright," a pale blue base that is supposed to brighten your eyes in addition to acting as a primer. It absolutely does both! In addition, I walk to and from campus (in hot, humid Texas) and any shadow I wear over the Eye Bright stays perfectly in place throughout the day (UD's PP on the other hand gave up midway through the day). The Sephora sample lasted a good amount of time and I've only recently purchased the full-sized product (hence, I can't comment on it drying out, though the sample didn't). I'd rather pay the extra money for this than UD's PP because THIS product actually works all day and performs double duty as a brightener as well. Two enthusiastic thumbs up.