Absolutely must have this lip liners in every color! The color payoff is amazing, super creamy formula and great for filling in the lips all over before applying lipstick. I love them and the price makes it a no-brainer!

This is my daily lip liner. It's a great dupe for UD lip liner in Illegal and costs soooo much cheaper! It may not be as creamy but it has just as much stay power and pigment. Another thing about this is that it's retractable so I always keep it in my purse and don't have to fuss with a sharpener.

Please look for my comprehensive review where I compare several of these colors.

Love these lip liners. As other have already said, they are smooth, pigmented, long lasting. I love that they are retractable. Rock 'n Rose is a pinky-nude color. If you want straight up brown/nude then try latte. I use this with any nude lipstick or lip gloss and it looks great. I love it.

This is the perfect liner color for any light-nude colored lipstick. I use it with everyone I have, and my lips always look full.

FINALLY! i have tried chanel, mac, lancome, mufe, urban decay, and more and still could not be satisfied when it came to finding the perfect lip liner. JORDANA retractable lip liners are creamy, smooth, and does not dry my lips out like others i have tried. i have rock & rose (mauvey nude) and honey dip (similar to mac's spice without the strong orange tone) and i can pair them with all of my glosses. another plus to these liners is that they don't feel heavy on my lips and blends effortlessly. HG for me

The moment I put this on I fell in love with it! The color is beautiful, especially on my skin tone (which is olive, but pale). I get many compliments on it, even referring to how it makes my skin look glowing. Application is a breeze- It goes on smoothly and is forgiving. It also lasts fairly well. I use it both to line and fill my lips.

These are very nice- similar to the Rimmel Exaggerate lipliners IMO. The pigmentation is amazing and they are smooth, creamy, and thicker so they have good staying power. This is a medium toned nudey brown color. Not my favorite color but very nice product. They are super cheap and the packaging is nice. Pretty good color selection too.

This has been my HG lip liner for years! Have tried all other brands to find a good "nude" (which seems like it should be easy but is practically IMPOSSIBLE). For me this is the best color, long lasting and cheap! It is $1.50 when you buy 2 at a time (Walgreens). Alot of the time it is sold out so I stock up on this color when I see it!

Ive tried lots of l/l's and this still seems to be the best one. Its way cheap $1.99 and the pigmentation is just great! I saw this at the counter and decided wth its cheap if i don't like it ill swap it. I have horrible luck w/ nudes so i expected this one to be bad too but to my surprise its right on the money! Its the nude i was looking for,my nude! Its kind of like a mauve or pinky-brown. Its a bit dry but most liners are. I love that this is an automatic pencil & i think im going to buy more shades.
Color is similar to Urban Decay's Lounge l/l, but w/ less orange to it.

I swear by this liner! It lasts for hours, goes on smoothly and is a nice color that you can match with a lot of lipsticks and glosses. It's kind of a brownish-pinkish color. I use it with MAC Creme Cup Cremesheen lipstick. Considering how inexpensive it is, it's a great product!