Ok, I have no idea why this lipstick is called Light Beige Frost. Maybe they reformulated it and I got one of the newer ones? The Duane Reade I got mine has a pretty good turnover rate on WnW products, so I'm pretty sure it hasn't been sitting on the shelves for ages.

In the tube, this looks like a rose pink lipstick with shimmer. Good thing, because I'm NOT the type of person who would ever buy a light beige or frosty looking lipstick. On my lips, this was a very pretty rose color with just a hint of shimmer to make my lips look fuller and slightly darker. LLL Asian with rosy lips for reference.

I've been avoiding this product for years, since the word "beige" combined with my deathly pale skin = corpse. But I finally shelled out my precious $1 and picked up this pearl. It's fabulous! On my pale, basically untinted lips it's more a peachy, fleshy pink, which is lovely for a natural, fresh look. And it works well as a cream blush in a pinch, too. And no scary too-pearly glare, if applied with a light hand. Not particularly moisturizing or creamy in my opinion, but not "drying" either. Give this practically-free gem a try, for Pete's sake!

Well, Hmmph. After reading all these glowing reviews, & since i've been searching for the PERFECT pink/beige color forever now, I thought i'd give this a try. Now I don't know if Wet & Wild has completely revamped their colors or maybe the label on this lipstick was the wrong shade....cuz this is VERY far from what I expected it to be. It's like a reddish pink...no hint of beige in it. Doesn't look horrible on me (I'm a PPP) but certainly not what i was looking for. Glad it was only 99 cents. continued >>

Well, you can't complain for the price. And I got it 50% off! It's a really nice pinky beige color and is great for a lighter look on my lips. No complaints about the texture either, which is usually the problem with cheaper lipsticks. I'm such a lipstick snob though that I hate pulling out the cheap packaging in public. Oh well, it's a good color.

This is awsome!!!This is the perfect beigy-pink shade, with frost...not TOO frosty. I hate those that make you look like a reject from a Frankie Avalon movie. Anyhoo I am in love with the balm-like consistancy of these lippies. They leave your lips feeling nice after the product color has worn off. I use this with the cheapo Jordana Rockin Rose liner and it is just professional and gorgeous! 50 cents at Walgreens & CVS!!!! continued >>

I love this shade of Wet and Wild lip stick. It goes on a very pretty shade of peachy pink that is very natural looking. Will purchase this lipstick color again. Very reasonable price.

This one (510 Light Beige Frosr) is the most fabulous shade among all lipsticks I have ever had - I use it the most. Goes on so creamy and appears really lovely - peachy beige shimmer, very natural. Simply a lighter version of gorgeous #666 lip liner. The only problem I have is that Wet 'n' Wild lipsticks start flaking on me after about 5 hours. Reapplying doesn't fix the look too well. So I'm trying to wear it only for a few hours. For a long day, I prefer any other brand. It also starts smelling a bit old after two years of purchase, but still stays creamy, although some other shades became rock hard and went to trash long ago. I wish to find this same shade made by another company, hopefully with better quality ingredients.

This was dry and felt like a crayon as I pulled it across my lips, to no avail. I couldn't get an even application with this. Maybe this lipstick I bought was on the shelf too long and expired ages ago. Wet n Wild lipsticks are hit and miss, because I don't know if I'm going to get a creamy one or a rock hard one.

It's a nice neutral shade.

I love the way it shows up on my lips. On me it's a frosty pink-beige-y color; very unique. It looks great with nude or neutral l/l's. I use it with W&W #666, 712 l/l or Girl Cosmetics Virgin Love Liner. I even like the scent too; very light & sweet. continued >>