I definitely got sucked into the hype with this product - thankfully, it worked out for me this time!

For a while I was using NYX Jumbo Pencil in Milk, and while that was okay, it was way too dramatic and not very long lasting. Also having to put a jumbo pencil in my eye of a morning wasn't very fun.

When I heard about Tarte's Emphaseyes, I was really intrigued by the concept of a nude liner, as I hadn't really seen or heard of one before.

This is the perfect shade of nude! It's the perfect wake-me-up in the morning for my often red, tired and sore-looking eyes. I haven't tried any other high-end nude liners that this is *apparently* based off, but honestly considering how well this one works I see no reason why I should bother.

My two small dislikes (maybe just inconveniences, they don't annoy me that much) about this product are that;
- It's not retractable, and I find it kind of hard to sharpen, but it's really not that big of a deal.
- The staying power could be better. Although it is way better that most eyeliners that I put in my waterline.

All in all, amazing drugstore product that I'm sure is going to become a staple in many of you ladies collections' !

I purchased this based on the online reviews. This is THE perfect nude liner for waterline. Sometimes white can be harsh, so this is a great alternative. It glides on smoothly It doesn't have a ton of staying power, but nothing really does on the water line, aside from gel liner. Also, another trick I do with this liner -- if I mess up on my eyeshadow or eyeliner underneath my eyes or on my lids --- I just use this kohl nude liner to erase my mistakes and blend! It works great!

I love this pencil! It's just a tad light for my NC35 skintone, but it works. I love that it glides on so smoothly. It was my first nude pencil and I'm glad I purchased it. I'd definitely buy again!

This is the first nude eyeliner I have used and I have to admit, I'm impressed! I was initially going to purchase the NARS nude eyeliner, but after reading reviews decided to try the Rimmel alternative. Not only was this product a fraction of the price of the NARS eyeliner, but I cannot fault the quality of this product. It lasts for hours on the waterline and makes your eyes look wide awake. This should be a staple in everyone's make up collection! You may think that you don't need a nude eyeliner in your collection, but trust me, once you have used this product it will become a necessity for your everyday makeup!

It's the only nude liner I've tried, and it's pretty good. It works with my skin tone, but if you're darker, it may disappoint because it can still look white, as it does on me. As for longevity, when I get home after 6 hours, I can faintly see it on my waterline. I wouldn't call it waterproof. It was fairly cheap in the US but I haven't seen it in Canada.

finally! an affordable, creamy nude liner! this is the best liner for my waterline from the drugstore. it doesn't last all day but it's really creamy and super great for brightening

I use it as a brow highlighter and love it. The staying power is outstanding under the arch area. It's an irritant when used on/near waterline for me though and I find that I do not care much for that kind of look on me anyway.

i do like this pencil its creamy great at brightening but has no lasting power on the waterline i get about 1-2 hours before its completely gone which sucks because i dont reapply makeup throughout the day it glides on great just no staying power will not be buying again

Love this. Great texture that glides on easily and lasts on my waterline fairly decent for several hours!

Even though I have the Stila kajal in Topaz, I thought I give this one a try since it's cheaper and heard last longer on the waterline. This stayed on my waterline for 8 hrs with a eye primer. ! I haven't worn Topaz in a while but I don't remember staying on my waterline for this long. I have also purchased Rimmel Scandaleyes in blk and taupe, truly amazing bargains!