THIS IS NOT A PRIMER DO NOT BUY IT AS A PRIMER. it's made for optical blurring under a primer and foundation. Urban Decay have been clever to produce something that works superbly with their naked foundation and optical blurring brush but not so well with anything else. I do use this as part of my daily routine but I won't be purchasing again.

I have to say this is a "strange" product. I think we all expect SOME coverage along with whatever enhancements BBs provide, but this product is ONLY an enhancer. I like it because it does blur my lines, pores, etc. It does NOT cover. I always use concealer over blemishes. I wear this alone with a touch of blush and have gotten many compliments on how smooth my skin looks? It leaves a smooth, matte finish which I like because I'm very oily. I can understand all the complaints about the ONE shade. I happened to luck out being NC25 with yellow undertones so it's a perfect match for me, but I can't begin to fathom the "universal shade" bit. No way will this match everyone. And yes, the scent is an annoying mint that fortunately disappears immediately after applying. I'm not sure I'd buy this again because of the price, but it is very unique.. UPDATE: I decided I won't buy this again. That smooth, matte finish lasts about an hour and then my face looks greasy and bare, blurring effects are all gone. Haven't gotten anymore compliments on my skin either, heehee. Like I said, "strange" product. I will try another and really can't recommend this one... :(

Ewww. No coverage, dosent sink in just moves around the face when blending !!! Ugly orange color! I guess it's supposed to be used as a blurring primer under foundation?? Diddnt work for me either not even under my naked skin foundation! Waste of money for sure

I received a sample of this at Sephora. I love the finish, but it is straight up ORANGE! I have fair to medium skin, and this was way too dark for me.

I got a sample of this when I shopped online at Debenhams under their 'Try Before You Buy' scheme. Glad I was able to try the sample... and return the sealed bottle.

BB Cream? No. Primer? Yes.

It smells like toothpaste - not unpleasant but weird for this type of product. It definitely left a matte finish but felt almost... chalky? Didn't break me out but also do anything for me that another primer wouldn't.

I'm glad I had the option to try before I bought, because it would've been a waste of money had I opened the bottle. If you're unsure on this, I'd suggest going to a store/counter where I could test it first because it really is a pointless product.

got this as a sample and i'm glad i did. i'm one of the fairest of them all, and the ONE color was too dark for me. it didn't smell good at all, and the coverage was nil. i also saw no "optical blurring". usually i feel UD can do no wrong, but this is a flop.

I was looking for a primer in Sephora today and the salesgirl suggested this. I would've never thought to use bb cream as a primer, but it makes so much sense. A primer only takes care of a couple things, while a bb cream is multidimensional. It does a great job of keeping my foundation on longer, while adding other benefits. My skin still looks good after 8 hours. My skin also doesn't feel heavy as it does with other primers and it doesn't clog my pores. I highly recommend this as a primer under your foundation.

This is the first BB cream I have ever tried, so wasn't sure what to expect. I have been using a sample that I got from Sephora the past few days and the results are great! It smells minty, goes on smoothly, but definitely does not provide much coverage at all. I've been using it as a primer with my Revlon Colorstay foundation over it and my skin looks wonderful. It definitely "blurs" my imperfections, which I have giant pores and this does a wonderful job of concealing them. It has a matte finish and my makeup keeps for a few extra hours. Not sure if I'd purchase it, going to try some other bbs first. But I've had a great experience with this so far.

I use this product as a primer and it's works extremely good as one. My Laura Mercier mineral foundation stayed on place all day. I won't advice this product to use as a BB cream due to the fact that the finishing result of the product is very sheer.

Was skeptical about this product, thought it was gimmickey but once I tried it LOVE. I noticed it tones down endless improves overall feel and look of my skin. Smells great. I have very dry skin and this helps a lot. I use Estée Lauder day wear plus for dry skin as my moisturizer. (my HG) I use this after my moisturizer has settled. I don't think this would be great for someone with oily skin. I use it under my foundation but those not much makeup days I wear just this with out my foundation with a pressed powder over it.