Great product. Champagne shimmery base color. Just add some brown or coral in the crease and it'll look like you spent some good time on your eye makeup.

If it helps at all, I have a demonstration of how I apply it while I talk about how I like it (split-screen style) on Youtube. Search wjmalique and MAC Drugstore Haul :)

Very good cream shadow. I don't use barely branded as a shadow, I use it as a base under some of my powder eyeshadows. It goes on smooth and lasts all day. Gives a nice sheen to my eye look and softens the look of some deeper shades.

I bought these in Barely Branded (70) & Inked in Pink (55). LOVE these so much! You can wear them alone, or Barely Branded can also even be used as a shadow base. They go on so smooth & creamy, it's pretty much foolproof. And they're inexpensive! And like I said, Barely Branded can do double duty as a shadow base as well, so if you're on a budget, this one is an absolute must have! continued >>

Lovely cheaper version of MAC Paint Pots or Benefit Cream Eyeshadows/Liners

Price: $7
Colour: light champagne-beige
Finish: metallic
Pigmentation: opaque
Wear time: all day

It does last all day so I guess it would stay for 24h if I tried.

This is probably my favorite eye tattoo because of its versatility! The product is creamy and blends nicely! It is waterproof unless you rub at your eyes constant in the water. On most days I use this ad a base but sometimes I use it as if it were a eyeshadow and put on liner, mascara, blush, and tinted lip balm and I'm out the door! I really think this is a must have! It's not as good mad MAC paint pots but for the price, that are totally worth it!

i really enjoyed this product. one of my favorite drugstore purchases. I wear this every single day! it's such a beautiful color & it lasts all day. continued >>

Aah, another hyped product that didn't work for me. This is my first Color Tattoo purchase, and I don't think I'll be buying another again. Barely Branded is a neutral pale champagne color. I almost want to call it a frost because it does have that whitish sheen, at least when I apply it on my lids. I guess that's why it's just too pale as a lid color for my NC27ish skin. That isn't the reason for my low rating, though. I think this would be such a pretty go-to lid color for those with fairer skin as mine. I just think that the texture is weird. It feels creamy when I swirl my finger on the product. Application is a bummer because it never seems to apply evenly regardless of what method I use (fingers, brush, with primer, without primer, etc). Although this shade isn't skimping on the shimmer, it just makes my lids look dry. Oddly enough, it creases on me even though it's so dry. I've had better luck with powder shadows, so I'll be sticking with those.

Barely Branded is a shimmery light neutral champagne. This is the kind of shade that I'd wear as a highlighter, but it's nice for an all-over-lid shade as well, especially if you have a fair skintone.
It boasts a very creamy and smooth formula that's extremely blendable and easy to build/sheer out. I find that this particular shade, however, is much softer than the other shades I've tried, which I dislike, because I find that thicker creams are easier to control. Nonetheless, though, there's nothing wrong with Barely Branded's formula.
It also lasts all day long. This one does crease a bit more than the others I've tried, and I suspect it's because this formula is softer than the others. But I should also mention that I have somewhat oily eyelids and I did not prime beforehand.
Like others have mentioned, Barely Branded, both consistency- and shade-wise, is very similar to MAC Paint Pot in Bare Study, so if you're looking to save some money, definitely get this! I highly recommend it!
Plus, it only costs $6! Considering one jar will last you forever, the price is more than worth it.
Now if only Maybelline will make a matte nude beige...
Would I repurchase? Yes.

I'm a big fan of the Color Tattoo cream eyeshadows and have been for a while. Barely Branded is a light, shimmery champagne color. The consistency is very creamy, I think a little softer and creamier than the other shades I have. This is definitely my most used shade, I find myself reaching for it all the time to apply under light shimmery shadows like Verve or Bootycall from Urban Decay.

The product is very comparable to the MAC Paint Pot in Bare Study. The only difference I notice is that without a primer, the paint pot lasts a little bit longer than the color tattoo. However, my Bare Study paint pot dried out within about 3 months, while all my other paint pots I've had for over a year are still as creamy as the day I purchased them. For that reason, I won't repurchase bare study.

I'd 100% recommend if you're looking for a nice, versatile cream shadow to use as a base or on its own. I'll definitely repurchase when I run out!

Love love love love this!!! I saw the metallic shades in my local Walmart and this color (along with Inked in Pink) caught my eye immediately, as someone else stated, one of the most wearable colors that the line has produced. It's perfect for everyday wear, especially for those of us that are fair-skinned. Will continue to repurchase until I find something cheaper or until it is discontinued.