I am IN LOVE with this brush. I know I probably bought into the marketing gimmick when I bought this to use with my UD Naked Skin foundation (like is recommended) but it has totally been worth it! It's SO soft, washes remarkably well (never sheds or dries misshapen), and truly does help to blur out imperfections when applying liquid foundation or balms. I usually mist it ever so slightly with a spray bottle (so it's barely damp... I may be crazy, but I think it helps my foundation apply even more smoothly) and use a gentle pump of Naked and then apply it using small, circular motions. The finished result is always very smooth and soft looking.
I have only used this with my Naked foundation but think it would probably work pretty well with any other liquid foundation or balm as long as it's not too thick.
I would definitely recommend this if you're looking for a quality foundation brush!

HG. Gentle buffing blends foundation seamlessly. Adore.

Great brush! Very soft! I bought this brush after the rep from ULTA used it to apply Naked BB cream and the Naked Skin. I loved how it felt on my skin. My color for Naked Skin wasn't in stock but I bought the brush anyway. I have used it to apply my Dermalogica treatment foundation and Garnier oil free BB cream. It works beautifully! Blends well and seems like I use less makeup when I use it. I would defiantly purchase again if I needed to!

If you wear foundation, you must buy this brush. It's perfect and applies any kind of base with goof-proof yet expert precision. It's not abrasive and it really does blur imperfections. The best brush I've ever owned!

Seriously I have never been in love as much as I am i love with this brush.. It is so wonderful especially when paired with the Naked foundie.. blends well and the finish is oh so airbrush effect which everybody does love, right?! Another thing that made me fall in love with this brush is when I used it with my Loreal Touche Magique concealer, which I just tossed around my vanity kit after using only twice because I didn't like the effect on me.. well since this brush is good on liquid make up stuffs, I tried using it on the concealer. I put a good amount under my eyes and buffed it around and to my surprise..WOW! FABULOUS! it really made my once not so loved concealer to my very favorite one ... I am in love..

and yes finally I have found my HG foundation brush.. I am starting to love Urban Decay stuffs now :)

This is my absolute favorite HG liquid foundation brush! I use a stippling application with MAC Face and Body foundation in C6, and the coverage is even and flawless. I have used many more expensive foundation brushes over the years and none have given me the finish this brush has. I also don't have to use as much foundation, typically just use one layer. The price is amazing, especially considering the quality of the brush.

This is a great brush. I have used it with both liquid and powder foundations and it gives a great finish with either. Has not shed at all.

Hands-down the best powder brush I have ever used. I used to use the Sephora Bronzer brush #44 to apply my mineral foundation, but I read reviews on this brush and decided to try it.
I haven't looked back since. It does the best job at blending the powder right in. My face looks flawless. And because the head isn't too big, you don't need to worry about picking up too much product. I would repurchase again (though I'm kind of hoping this one will last me for life... yes I am...).

oh gosh, I am so in love with this product! Literally the most wonderful thing. Use it with any liquid or "heavy whipped cream" (such as revlons whipped foundation) and your face looks sooooo flawless. I prefer using lighter, thinner foundations with this such as loreal true match. They work beautifully together. I prefer this over a brush. You use small circular motions to buff it into your face and it really does blur your imperfections. Actually it does a pretty darn good job of covering them completely. Works better than a sponge or any other brush. Usually I'm a finger tips kind of girl but not anymore. I never expected a brush to make my skin look the way I've wanted it to for years. I will rave about the product till I'm in the grave. Another pro is the price...compared to the $48-$55 sephora brushes, this is about half at $24. I think that's a steal. This brush is synthetic, so it's more antibacterial because it's non porous and therefore easier to get everything out when you clean it. The bristles are compact and soft and do not shed. The actual grip of the brush is sleek and metallic and I like the heaviness of it. The only tiny TINY little complaint I have is that it absorbs a lot of products. I prefer to warm up the foundation and apply it to my face then blend it out with this. Buy it <3 continued >>

This brush is the *bomb*bomb*bomb*....I LOVE IT! This brush is amazing and I am so glad I caught on Sephora's website as it was completely sold out at my Sephora store and online for a while.
My most favorite foundation brush ever, I want to buy a couple more to put into rotation as it is that great! Buffs my liquid foundation on beautifully and looks so polished and flawless. Also the cruelty free brush helps ward away bacteria for those of us with acne prone skin.
BRAVO UD. A+++++