This is an easy to use eyeliner because it's really creamy. Creamier than all the other brands I've tried...MAC, Stila, Wet n Wild, Jane. I love the end results on my eyes...it produces a nice super black liner because it is in fact very pigmented. One thing I don't like about this eyeliner is that it takes longer to dry than the other brands I've tried. I usually curl my eyelashes after applying eyeliner. It ends up coming off on my eyelash curler if I don't fully allow it to dry. Also, this isn't as long lasting as MAC. It tends to smudge more. A lot of the reviewers have the same problem and I do believe it is due to the fact that this cream-gel liner is just a lot more creamy than the other brands. When it drys and sets it's just not as dry and smudge proof as MAC. I do love this eyeliner, I just wish it wouldn't take so long to dry and I wish it was more smudge resistant.

I really do like this gel liner. People have raved about the Maybelline one but that one smudged horribly on me. This one is nice and black, the brush it comes with allows you to get the thinnest possible line and build up to a thick one. It also lasts all day. I haven't tried this under strenuous conditions yet so we'll see how that goes but for day to day I really like it. It was about $14 so not ideally priced for something from the drugstore. I may try something else next time because of that.

I love this eyeliner. Yes, I consider it expensive for a drug store product but it last forever & it's nice & shiny. continued >>

I had high hopes for this liner, after loreal discontinued their hip cream liner. This smeared and created the worst raccoon eyes after about 2 hours. I thought it was expensive, my 99 cent pencil worked better than this stuff. I was pretty disappointed. Instead of this I would recommend the Wet N Wild Mega creme liner, it is only $3 and lasts all day! The only thing this liner has going for it, as far as my eyes go is the brush, which is very nice.

I love love love this product! I always like gel eyeliners better, and got this as a cheaper alternative to MAC, and its almost just as good, for a much better price.

Pros
smooth
great color
doesn't smudge
the brush it came with is actually great
doesn't transfer to eyelid during the day
washes off easily
good price

Cons
Not was waterproof as MAC, but to be fair neither product is advertised as waterproof.

I actually wanted to get the Eyestudio Lasting Drama Gel Eyeliner from Maybelline, but all the stores I went to were out of Black! I saw this gel liner from L'oreal and I knew L'oreal was a parent company of Maybelline so I thought it had to be more or less the same?
Nonetheless, I bought it and I like it:) It's very smooth with a very nice pigment. Plus, it doesn't feel like I'm wearing eyeliner since I don't need to use that many strokes/coats to get the right amount of color.
Though the outside corner of my waterline did fade a bit:/ Definitely not a 24H wear like it claims. The search is still on for a eyeliner for the waterline!
I'm probably buy this again, but I wanna try the Maybelline eyeliner first and Essences
UPDATE: It fades on the outer corner of my waterline and it smudges when it fades. It collects on my outer corner and it smudges. Removed 1 lippie!

I used Mac's Gel Fluidline before this but I am SO glad that I switched. This product is very creamy..much creamier than Mac's. The color comes out much richer and darker. The finishing results are amazing and none of the eyeliner budges once you finish applying. I am so amazed by Loreal! Never going back to Mac because in my opinion, this product is so much better and about 6$ less! I really hope Loreal never discontinues this product!

I love this liner because its creamy, smooth, and glides on so easily. The color really is a dark black and its amazing. Only a couple of things annoy me about this product, first being that if I make a mistake while applying the liner, its really hard to fix/take off, even with my finger or makeup remover. I just end up smudging all the eyeliner I already put on. Second, even with an eye primer (my HG is Lorac's Behind The Scenes eye primer, amazing!) the liner travels to my crease and I think that looks terrible. I'm gonna try MAC or Bobbi Brown before buying this again. If I do, I just won't wear it on days that I'm going to be outside or something.

Ahhhhh-mazing. This reminds me so much of my HG Clinique brush-on cream liner. The formula is gel-like, not too thin, not too creamy and applies extra smooth onto the lids.

It is very black and doesn't turn ashy or blue on the lids either. The little glass pot with a gold lid is just adorable and chic. I may never return to Clinique's cream liner because this is half the price and just as good quality.

Though this had mixed reviews (some excellent, some bad) I decided to give this a try and made the purchase last week. Since then, I've been wearing it everyday and this works very well for me.
for some reason, most eyeliners (both liquid and gel) don't last on me. I've used bb gel liner, mac fluideline, stila smudge pot and the maybelline one for gel liners and everything from stila to lancome to l'oreal for liquid liners.
This gel liner stays put on my lid whether I do a thick cat eye or a super thin subtle line.
I also find that the formula of this liner is a lot creamier than the ones I've tried before. I find this to go on alot smoother and more black than the other gel liners. Some people complain about the liner brush it comes with but I am using it with no problem. In fact, I prefer this liner to my mac 266. For 13 Canadian dollars, you get a pot of liner AND a brush, thats a pretty good deal- considering most decent brushes are about 20 dollars and up and same goes for most decent gel liners. I'm pretty happy with this purchase and will buy again.