I really like this gel eyeliner but when I compare it to the Maybelline gel eyeliner its not the same. I find that the L'oreal one tends to smudge at the bottom of my eye and the Maybelline one doesn't. Other than that It does last for quite some time but I'm not sure if ill buy it again. I might as well buy either Maybelline or MAC.

Bought this for a little over $9 w a BOGO deal at rite aid. Pretty good drugstore gel liner for my oily lids which are crease prone for eyeshadow without my urban decay primer potion. Works much better and is much darker than MAC fluid line. I really like this liner and would repurchase If I ever run out.

Tip: do not touch up liner with an angle brush if its already dried or else it will flake! I lined my upper lid in the morning for a daytime look. Then I got home and decided to draw a thicker line over it before I went clubbing that night. It flaked. Use a liquid liner to thicken lines or any winged liner to avoid the gel liner from flaking.

I don't love this or hate it..

I've been on the hunt to find a replacement for my HIP liner since it was discontinued....but this isn't it=(

This liner is nicely pigmented,goes on nice and smooth......my only issue is its staying power!

After a few hours this stuff fades on me and on occasion it gives me raccoon eyes.

The brush was ok..I was able to cut it on a angle to how I like it.

I love this product. Before this product, I was using pencil liners (the Sephora kohl pencil liner as my HG) and I decided I wanted to try to switch to something that didn't smear as much. With that, I bought three gel liners: the Sephora water proof one, the Maybelline one, and this one. I have to say that out of all three, this one has the best texture and consistency. I like this brush a lot better than the one that the Maybelline eyeliner comes with (the Sephora one didn't come with one) and I have to say that for the price, this is a lot better than the Mac Fluidline that I already had. When it says blackest black, it means blackest black. It's darker than Mac's noticeably. It also doesn't smudge on me and it stays on my waterline for a quite a big (again, longer than the others did) and I've worn it up to over 12 hours a day before and it was fine. I use the brush that comes with it because I find that's the easiest way to apply it for me. My HG eyeliner!

I have been using MAC fluidline as my go to gel liner, but wished it was a bit blacker, so decided to give this a try. I have to say I was disappointed. As someone with deep-set eyes, I have problems with eyeliners and mascaras smudging if they are not the right formula. While this liner did apply nice and creamy, it was only marginally blacker than fluidline and definitely did not have the staying power. I had raccoon eyes by the afternoon. This is not a problem I have at all with Fluidline, and considering the L'oreal is only 2.3g compared to Fluidline's 3g, the price is only marginally better. I may be trying Tarte's Amazonian Clay liner in black soon, I have it in Blackened Plum and have zero problems with smudging. Please keep in mind, if you do not frequently have smudging issues because of your eye shape/positioning, this product could very well work for you, but I would not recommend it for other girls like me.

This is an easy to use eyeliner because it's really creamy. Creamier than all the other brands I've tried...MAC, Stila, Wet n Wild, Jane. I love the end results on my eyes...it produces a nice super black liner because it is in fact very pigmented. One thing I don't like about this eyeliner is that it takes longer to dry than the other brands I've tried. I usually curl my eyelashes after applying eyeliner. It ends up coming off on my eyelash curler if I don't fully allow it to dry. Also, this isn't as long lasting as MAC. It tends to smudge more. A lot of the reviewers have the same problem and I do believe it is due to the fact that this cream-gel liner is just a lot more creamy than the other brands. When it drys and sets it's just not as dry and smudge proof as MAC. I do love this eyeliner, I just wish it wouldn't take so long to dry and I wish it was more smudge resistant.

I really do like this gel liner. People have raved about the Maybelline one but that one smudged horribly on me. This one is nice and black, the brush it comes with allows you to get the thinnest possible line and build up to a thick one. It also lasts all day. I haven't tried this under strenuous conditions yet so we'll see how that goes but for day to day I really like it. It was about $14 so not ideally priced for something from the drugstore. I may try something else next time because of that.

I love this eyeliner. Yes, I consider it expensive for a drug store product but it last forever & it's nice & shiny.

I had high hopes for this liner, after loreal discontinued their hip cream liner. This smeared and created the worst raccoon eyes after about 2 hours. I thought it was expensive, my 99 cent pencil worked better than this stuff. I was pretty disappointed. Instead of this I would recommend the Wet N Wild Mega creme liner, it is only $3 and lasts all day! The only thing this liner has going for it, as far as my eyes go is the brush, which is very nice.

I love love love this product! I always like gel eyeliners better, and got this as a cheaper alternative to MAC, and its almost just as good, for a much better price.

Pros
smooth
great color
doesn't smudge
the brush it came with is actually great
doesn't transfer to eyelid during the day
washes off easily
good price

Cons
Not was waterproof as MAC, but to be fair neither product is advertised as waterproof.