Lovely product!
Was using EDM Matte base, and liked it. But for some reason I wanted to try this one, and I really love it! It does not give full coverage, but evens out my natural skin tone nicely.
The available colors are quite dark: In Matte I was using Medium Fair and in this I use Alabaster. It's a really good idea to order samples before buying a full product.

I don't know what to say about this product...I like the shades. Bare suits me fine, I used Fairly Light Neutral from Intensive. I really like how it solves into my skin, doesn't emphasize pores or flakes (I'm on retin-a). But - it doesn't seem to have any coverage at all...I just put some on my brush, and apply, and then a I put on some more...and again...still, it looks like I have nothing on. I will use it up in 2-3 weeks or so...It is just like having a BB cream on the face instead of makeup. Oh, I badly need something instead of the discontinued Intensive!!!

I am extremely happy about this product! I was trying not expect too much from this product because i read so many positive reviews but i was pleasantly surprised. I got the cream colour and it matched my skintone perfectly and it didn't even look like i was wearing any makeup at all (which never happens because of my extremely dry and sensitive skin) and it still looked great after wearing it for the entire day. The coverage is very good, it hides most/all my imperfections and blemishes. I usually wear asian BB creams but they would always highlight my dry skin but this mineral makeup doesn't!

My skin type: Sensitive combination, starting to show signs of aging like fine lines, loss of elasticity.
My concerns: Fine lines, large pores, broken capillaries, uneven texture
My skintone: Neutral, but on the warm side. NC20-NC25, Light Medium in Intensive, Shell Beige in Lucy Minerals


I've always been a big fan of Everyday Minerals. Before this, I was using their Intensive line in Light Medium, but of course, that's discontinued, and found out that two new bases have been rolled out: IT base and Jojoba base. Due to IT base's bad reviews, I opted for jojoba's samples instead. Many other reviewers are right: you need to buy samples. Where in the past I would select the second lightest neutral color and have it match, this time, it didn't. I thought I would be under Neutral undertones, but instead, the Warm undertones suited me best. I ended up getting Shell Blanc, and it matches me perfectly.

The texture is a lot finer than Intensive. I don't know how to describe it, but it feels CREAMY. It's so lovely to use and I look forward to use it every day. My pores are blurred (yes!) and with careful build-up, my broken capillaries can be semi-covered. I would say its coverage is light to medium. Nothing like Lucy Minerals' amazing coverage, but it's a whole lot easier to use than Lucy's. I find that I do have to use a bit more than I was used to with Intensive formula. Hmm....


But the most amazing thing about this Jojoba formula is that I actually look younger. Yes, seriously. It must be the teeny-tiny light reflecting particles I could see on a close-up... it's not glittery, but it's definitely there, like a shimmer. Fine stuff. Because of this, I'm happy to have switched to this and is more than glad to slap a HG label on it. :) Definitely recommend it!

I ordered some of the samples with reservation. I was concerned that the jojoba might cause a skin reaction but surprisingly it caused no irritation. It is a beautiful base and looks flawless but way too dark.
It does require alot of building to get coverage, it is very difficult to remove when too much applied The only problem I have is that it is VERY VERY DARK. The lightest colour is more of a bronze. Hopefully they will come out with lighter colours. I might buy one of the colours to use as a bronzer but overall I would not buy this for everyday use--just too dark
UPDATE:i got samples of all the jojoba base colours thinking that my skin tone must be in here someplace but it was not to be--this base is only for darker skinned people so I will not be purchasing
All the bases look like they should have had terracotta added to their names(SO DARK)

Again I feel very let down by this company, they got rid of the intensive line and this line does not even come close to delivering for fair skinned people---Everyday minerals used to be good-my holy grail- but now are coming up terribly short.
Addendum:broke out using this as a bronzer, my face is a mess--what a nightmare!!!!!!.
Have stopped using ALL EVERYDAY MINERALS products

Love , love, love this foundation! No sparkly/iridescent particles, but leaves a real skin finish that lasts all day! This hasn't irritated my very sensitive, rosacean, dry. skin and I get compliments on my skin every time I wear it.

My only word of caution is that this runs a bit dark, so order samples first to help you select the right shade.

I experimented with the semi-matte, it and jojoba bases from EDM. I also tried both base types from FO. I have finally decided on the jojoba base from EDM in Alabaster for my ultimate purchase. If your skin tends to get oily throughout the day I think this makeup will really help you. It was the only base that I tried that kept the shine away all day.
A few tips:
1-the makeup has to settle a little, so do not judge it until you have it on for about 15 minutes (I found this to be true of ALL mineral makeups)
2-go light! I consider myself fair-light, and initially I always liked the second lightest colors, but after about 15 minutes (make up settles in!) the color kind of darkens on the skin. Ultimately, I always ended up looking better in the lightest possible shade (alabaster in the jojoba since I am cool skin toned)
3-get the kabuki brush to apply your MMU, and apply with a light hand. You can always add more if needed, but if you apply too much it can be a bother to try to buff out with the brush

Bottom line, if you are unsure then order a few samples from EDM. You can try different colors and different base types (matte, semi-matte, jojoba, it) for FREE (you pay small shipping fee). I recommend going with lighter colors for your skin tone and trying different base types rather than picking one base type and trying a bunch of colors.

Good luck!

I have tired all of the EDM foundations and this one is the best. I have Dry/combo skin and it feels hydrating. It can get a bit oily in other areas but it sort of looks more "dewy" than oily. I use a moisturizer, then Skin79 BBcream, and then EDM jojoba in alabaster which is the lightest "cool" color. I set it with E.L.F. setting spray. Perfect!

Firstly, this surprised me as a great base for just about any skin type. Over the past few months I've had the most turbulent season of temperamental combination skin and every time, I have still been able to get great results from this on my driest days and my oiliest days. There is no gleam or sparkle, just a really natural glow. Coverage is light-medium. The feel of it on my skin is incredibly light, almost nurturing on my dry days.

SHADE
I initially bought this because my BE Golden Fair was suddenly too orange on me. So I got this is Shell Blanc and it was really a perfect match for me. I am an NC10/C1 as a MAC reference. Compared to BE Golden Fair, EM Shell Blanc is definitely less warm.

PACKAGING
Packaging, to be quite frank, sucks a bit. On the outside it looks sleek but don't even think about travelling with this without reinforcements (I'm thinking sticky tape). A month in, the rotating part of plastic that keeps the foundation from flying everywhere once you open the lid moves way too easily! Although the packaging does give you more surface area to buff the foundation into the lid with your brush, It is nothing like the fool proof portabilities of BE foundations.

OVERALL
I really do like this base over the others from EM especially on good skin days(I still occasionally conceal with BE because of their epic coverage). As a base underneath, I often use Asian BB Creams (Skin79) that give me extra coverage and extra sun protection. If I ever run out at this point, I would definitely get more. It's hard to make a mistake with this and that's what makes it extra special.

Amazing! I'd previously liked EDM's Semi-Matte and Matte formulas... right up until I realized that whenever I used them, I'd be so oily within a couple of hours that my face would like like plastic. I'd written it off as a sad incompatibility with mineral makeup and moved on in my quest to find the perfect foundation.

However, anybody who pays attention to reviews will have heard about the controversy over EDM's inclusion of Lauroyl Lysine, which some people find to be an irritant. I sure had, and between that and the fact that my skin loves Jojoba I decided to go for a few samples and give this base a try.

Lo and behold, no shiny face! The Jojoba base didn't overemphasize my pores, and I didn't even have to blot until somewhere around five hours after putting it on-- I was thrilled. However, I was less thrilled about the reviews regarding the color selection being right. I'm so pale that even the lightest shade looked orange on me :( The coverage is also a little bit sheer, too, but with some concealer that shouldn't be a problem.

If EDM ever puts out a shade in this base that really matches their Fair, then I might repurchase. Otherwise, I think this is my break with the company, seeing how everything else they produce contains an ingredient my skin dislikes :( For those of you who don't have problems or aren't as ghostly white as I am, though, definitely give this a try.