I wanted something that is not black but still quite wearable for everyday and I still have my Heavy Rotation black gel liner which is my HG liner. It is a dark charcoal taupe with micro shimmers in it which makes it really pretty and extremely wearable for daily usage without making it boring. The shimmers create a multidimensional look which makes it less flat unlike the boring black that I can get bored at times.
This has an amazing consistency for a gel liner that is SO CHEAP! It's creamy and glides on smoothly with amazing color payoff. I have never tried the Maybelline gel liner that everyone raves about but I prefer a soft creamy consistency for gel liners like my Heavy Rotation liner. THIS, has a pretty similar consistency with the Heavy Rotation gel liner which is a MAJOR plus with me. I use it for days that I want to play up my eyes and look less boring.
It comes in a really huge pot for a gel liner, much bigger than my Heavy Rotation liner and for only a fraction of the price that I paid for my Heavy Rotation liner. I cannot stop raving about this liner because it wears on my lids so well without smudging and totally waterproof. It's very similar to my HG eyeliner in terms of consistency and wearing power so it's close to HG.
Definitely repurchase, in the other shades as well. Just because this makes my eyes look bigger without looking flat with just plain ol' black

Love, love, love!!! I love the color, the creaminess and how well it stays put. The color is gorgeous- somewhere between bronzy brown and black. Natural looking, and so much cheaper than Mac. I will buy this in black as well. Thank you to the girls before me for recommending this Kissessssssss!

i use this eyeliner on my waterline (cause its not too harsh, its the right colour) and i can say it lasts all day. i was working from 12 - 9 and stayed on which is suprising!. IMO its better than the maybelline gel liner.

I find essence gel liners surprisingly good.
They perform equally to MAC and they're dirt cheep. Packaging is not bad either.
Consistency is creamy, very easy to apply precisely and stays put!
This particular color is a not too dark charcoal with slight sheen. It's a great daytime alternative to black gel liner. Recommended!


Update: After a month of almost daily use, I'm trilled! It goes on lovely, stays all day, it's more subtle than black and more interesting than brown. Goes well with every look and color, I need a buckup now!

I like this eyeliner because I love a color that's between black and brown, and this one is. Its not as harsh as a true black, but still deeper and darker than a true brown. It goes on smooth without tugging or skipping, and wears well. I would repurchase.

It's not quite black, brown, taupe, grey, nor aubergine. But oddly enough, a combination of all of them. Thank you Essence for giving us this awesomely unique colour! I urge you to try it ~ you will not be underwhelmed! For $3.99 (CAD), this little gem provides you with a perfect creamy formula, easy to work with, long-lasting and super pigmented product! I like Essence better than my two previous favourites: Physicians Formula and MAC. The best part about Essence is their affordability and the fact that they don't test on animals.

Not sure that I'm loving the colour of this.... it's a weird grayish-taupe colour to me, I don't think it flatters my blue eyes that well. The pigmentation, however, is awesome. I use the Essence eyeliner brush to apply and it stays put all day.

LOVE this product! love the texture (so creamy). love the color. really easy to apply. this gel-liner stay all day til' night long on my eyelid. if you a beginner on a gel-liner, I recommended this product! price? it's only $3.49 on ulta. cheap price and you'll no regret!

Please try using this as a cream eyeshadow! Just dab a bit on and blend it out with a brush or your finger. The blending makes it fade out from a dark colour to a smokey brownish taupe... You can add a powder taupe eyeshadow at the crease for a soft finish, or not- but this will give a quick, beautiful smoky eye that will work for daytime and nightime! I like it as a base for Mac Patina and Star Violet...and used as a liner in the same look. Makes my brown eyes look amazing The colour suits me, and probably most people.

Score! I remembered reading some good reviews here for the Essence gel eyeliner so I bought it in the brown shade (London Baby) last week when I was at a Fred Meyer in North Seattle. The retail price is around $3.50 (and Freddie's had it for half off) so I figured even if it didn't live up to the press that I would not have wasted big bucks. I was very pleasantly surprised by its pigmentation and durability. I would definitely buy this again.

I've used the Maybelline gel eyeliner in another shade and the Essence eyeliner is better than Maybelline. I've been buying L'Oreal's gel eyeliner for a number of years and this compares very favorably to L'Oreal. The browns are different shades, though. L'Oreal is a true brown and the Essence shade is a bit silvery and not as dark. Anyway, a great way to experiment with gel eyeliner without the expense of L'Oreal, let alone anything from the department store.

The Fred Meyer that I went to only had brown, black and silver/gray. I've read reviews here for other colors but I didn't see a slot for other colors in that display. There's no brush, so you have to buy that separately if you don't have your own. HTH!