I purchased this foundation based on Beautipedia's positive review and wore it today with moisterizer and a sunscreen underneath. I finished with Shiseido's translucent loose powder and this combination produced a slightly satin velvety finish on my mature skin.

UDPATE: I wanted to love this make up based on Beautipedia's excellent rating. After using this product for a week, I noticed little to no coverage, thus, Almay should label this product as a tinted moisterizer. Even with Shiseido transluncent powder as a finish, the make up did not last till noon in the office. It also has an off smell as others mentioned. Returned to CVS after using for a week. Lesson: I will not purchase any other drugstore foundations.

I was surprised by the reviews on this product. I personally loved it and it gave me the perfect amount of coverage and my skin is far from perfect. I didn't notice the shimmer until reading it on here and yeah it does shimmer when Im outside but other than that its not bad and I like the radiant look it gives my skin. The pump dispenser is awesome and a little goes a long way! I will buy this again for sure.

I never really wear foundation but when it came to trying one I went for the Almay Wake-up liquid foundation. The liquid foundation was easy to apply and you do not need that much product to cover your face. It minimally covers your blemishes but you would have to go over it a couple of times. The foundation itself is extra sparkly which I like cause it gave a glow when the light hits your face. I felt that that it gave my face a little shine which nothing a little sheet of oil blotter couldn't fix.

I'm so upset. I just bought this and put it on. It glided on. The ivory color is perfect for my pale skin and it covered well. Then I looked in the sunlight. My powder foundation sparkles already, so when I saw that this foundation sparkled as well, I was so disappointed. Now I'm worried because my really good foundation from Revlon (Custom Creations) ran out and I can't find it in stores anywhere. I guess it was discontinued. I have to go somewhere tomorrow looking like a sparkly vampire! I hope it isn't too noticeable! By the way the whole "it wakes you up!" stuff is bs because you can't feel it at all. It looks good on pictures though, I'll give it that. Let me just add, GLITTER IN FOUNDATIONS DOES NOT MAKE SKIN LOOK DEWEY. So whoever tells you that is beyond mistaken. This product reminds me of Revlon Photoready - full of glitter.

As a single mom who works full-time as a registered nursing supervisor, my days are too long and nights too short. I came across the wake-up makeup line at a large retailer and was so intrigued that I purchased the undereye concealer, blush/highlighter duo and an eyeshadow pallet. Much to my surprise, those 3 products delivered their claims (something I'm not used to with drugstore brands) and even though I had had only 4 hours of sleep the night prior my skin looked bright, refreshed, and well-rested. At that time I was highly disappointed that the only foundation in the wake-up line was a mineral powder; powders and my combination skin are not a good combination.


Two days ago I happened to stumble across a display featuring the LIQUID wake-up makeup and didn't hesitate in purchasing in. The foundation itself went on smooth and the Ivory (shade) matched my very fair, NC15 skin almost perfectly. There was also no oxidation that left me looking like I tanned my face and nothing else.


Once I got to work people kept commenting that my face was "sparkling" and, at first, I took their words as compliments. It wasn't until an Alzheimer's resident asked, "Did you glue glitter on your face?" that I entered the nearest mirror to get a look at myself. Sure enough, I was sparkling - A LOT. This foundation is jam packed with micro glitter and when outside in the sun I looked like one of the Twilight characters. At the age of 28, the glitter/sparkle phase has long since passed and the only sparkle I wear now is in the form of jewelry.


By mid-day the foundation was separating and slipping off of my face, despite the fact that I used my favorite BB Cream prior to application as a primer. Since I began use of said BB Cream, I have had no issue with makeup staying on and in place.


For those with oily or combination oily skin, steer clear. For those with dry skin, you may like this. If you don't want to glitter like a kid's school project, run away.

i am extremely picky when it comes to foundation. this is my favorite! the color (buff) is perfect for my skin and looks extremely natural. it does not provide heavy coverage, just enhances your skin. it may not be for everyone because it definitely gives off a luminous sheen, but it works for me b/c i have very dry skin. i normally apply the makeup and then blot a little with a tissue. it enhances and evens out my skin without giving me the dry, mask-ey look. it looks like my skin, but better. i've been told my skin looks "fresh," "dewy," "glowy," and "radiant." i love it!

This is officially the WORST foundation I have ever tried. And, trust me, I've tried A LOT.

First Impression- I loved that there was a pump, I really wanted a pump foundation after using squeeze tube foundations, and I loved that there was SPF 20. PLUS, an energizing makeup for summer I was so ready to buy this and try it out. I thought this would be my new HG and replace my Laura Mercier Tinted Moisturizer, boy was I wrong.

First Application- I was so eager to try this I pumped it on my hand and home and tried getting an idea of the consistency. Then it smelled really nasty, like dirt. I thought I accidentally touched my mud mask which smells like that so I washed my hands and face and tried applying to my face. As soon as I put it on I got a whiff of dirt it was so disgusting. It literally smells like dirt! And it blotched up on my face after about a minute of applying then I noticed tons and I mean TONS of sparkles! Sparkles, and glitter Honestly? I was experiencing the worst foundation of my life in less than 15 minutes of purchase


PROS: has a pump spf 20


CONS: Smells horrible Sparkles/glitter in the foundation Blotchy Zero coverage Cakey Oxidizes Way to pricy, not even worth 10¢


Over all: Horrible foundation. NEVER, EVER, EVER WASTE YOUR MONEY ON THIS!

This is a nice foundation.
It's a medium coverage, hydrating, dewy finish foundation. Some people say it's got glitter in it, but I didn't notice any, even in sunlight.
It spreads easy, it doesn't oxidize and it doesn't break me out or make my skin itchy. It's hypo-allergenic & contains no oil whatsoever (even lanolin!)

It's a bit less expensive than L'Oreal & Revlon's foundation (I got it for $16.00, Revlon & L'Oreal where I live is usually in the $19.00-$20.00 range) so for what I got I'd say it was worth it.

Bonus: it comes with a pump and contains SPF 20!

Negatives: it comes off with profuse sweating, but it does not claim to be waterproof, so I can't actually fault them on that.

I definitely recommend this foundation to those with dry/combo
acne prone/sensitive skin.

UPDATE: I noticed that, about 3 weeks into using it, that it was a little TOO pink in certain lighting and really dark, not orange, just dark in others. I gave it to my sister, who loves it and uses it daily and it looks great on her, so my review still stands. I just wish it had stayed true to the colour. continued >>

GLITTER. Why oh WHY do cosmetic companies do this to us ladies?! I gave it a 2 because Buff was a decent color match. Too bad my face shimmered like stars in the night sky. Also the pump was a plus too. Ah well. I'll stick to the Almay Blemish healing foundation. It's also in the shade Buff, comes with a pump, and doesn't shimmer.

I rated this product as pricey because, in my opinion, anything more than a dollar--that doesn't work--is too expensive.

It's not my usual practice to rate something after using it once. Sometimes a good product takes awhile to enjoy, but a genuinely bad one can be spotted pretty early.

Absolutely zero coverage--didn't even minimize my few discolorations--and vanished in a matter of less than 4 hours. A makeup wipe showed NO product remaining on my face. Won't buy it again, wouldn't recommend it to anyone.