Ok first off this product has to be taken for what its for, a very LIGHTWEIGHT foundation. The foundation itself isn't bad. Yes it is light but I think if you need to just even out redness or discoloration this is perfect for you. If you have horrid skin then you will hate this, but if your like me with decent skin and need to even out your skintone this is great. The actual pigmentation of this product is actually pretty decent.
Evens out skintone
Barely there feeling on your face
easy to blend
Will not cover imperfections
have to shake it ALOT to get even distrubution
I bought this product impulsively thinking it seemed like it would cut down on some time if I was running behind while getting ready for work. It actually adds time on to my routine because I have to go wash it off and start all over again! The vigorous shaking isn't the worst part, nor is the way it shoots out of the can - it's how after you get over the stickiness and smelliness of it, it goes on so uneven and streaky because there's just no time to blend it before it becomes sticky and dry! And the streaks are orange and cakey.
I've tried using it a few times thinking maybe if I used a little more at a time, it wouldn't become unblendable so quickly...nope, just makes you even more orange and streaky. I'm not sure why it turns me orange since it's a foundation, not a bronzer, and because I'm very fair skinned I bought the Classic/Ivory shade which is the shade I always buy for foundations, concealers, powders, whatever.
You know that gross sticky feeling you get on your skin on a humid day? That's what this feels like when you put it on.
Bottom line: there's absolutely nothing dreamy about this product, it's a total nightmare :-/
I do like this product, Its for a day you just want something light, Basically a tinted moisturizer with air infused in it. Can hardly feel it on my face. Nothing totally special about it, Very sheer finish so setting powder comes needy. Overall good product.
I have to say I am on the fence about this foundation. Although it feels silky upon application it is not a good foundation for oily skin types and here is why: the finish is semi dewy and within a couple of hours of application the oil seeped through the foundation. As for packaging, well you REALLY NEED to follow the instructions on the bottle because if the bottle is even tilted you will get this white foamy mess instead of your foundation.
I found this on sale, and since I'm a foundation junkie, I picked it up even after reading these reviews. I really like it! The texture is light, it contains sunscreen, is easily buildable, and scent is light. My result is a finished, polished look, especially with setting powder. The reviews here are probably one reason why it actually works for me, because I took some of the advice in them. For reference, I wear MAC NC15, and I bought this in Classic Ivory, which is a good match for me--it adds a little color, but unobtrusively. Also because of the light weight it doesn't settle in smile lines or other odd places. Here is the application that worked for me:
Step 1: Shake WELL. I mean vigorously and for several seconds. Then again for good measure!
Step 2: Dispense onto the back of your non-dominant hand.
Step 3: Apply with other hand, dabbing with fingers and blending as you go. (I expect a foundation brush would work, too, for those who prefer it.)
Step 4: Blend again with BARELY damp sponge.
Step 5: Build coverage over whole face or on trouble areas by repeating Steps 3-5.
That said, this is a light-medium coverage foundation, and though buildable, it will only cover so much. Don't expect it to cover large blemishes or dark hyperpigmentation. The coverage is a little less than, say the L'Oreal Magic Liquid Powder, and more than an American BB cream or TM. I set it with some Coty Airspun regular or extra coverage translucent powder, depending on my own need for coverage that day. I haven't had any problems with it transferring onto clothes, etc.
Yeah, this sounds labor-intensive, but if you like the coverage/texture, it may be worth the effort. I already bought it again when I saw it on sale at the same place where I got the first one.
I don't think this is that bad a foundation if I had nothing better to use, but it would not be something I'd run back to the store for.
I dislike the feel of heavy foundation, so this was a breath of fresh air; it was very light and foamy, easy to apply with a sponge. It provided light coverage which is good if you want your skin to show through and look more natural. It had a dewy finish which I liked.
As for the CONS? Shade match was a pain for my NC20 skin (nude was closest match and was still too dark).
The thing that vexed me most however, was the feel of it after it dried - that slightly sticky feel that doesn't ever completely disappear no matter how long you sit there for it to dry. A bit like when you peel tape off a surface and it retains a slight tackiness. I like a foundation to feel smooth after application. This one made me feel slightly dirty and dust-attractive.
I can't imagine anyone even liking this foundation, it is that awful. This is the worst, bar none foundation I've ever attempted to wear. I say attempted because I immediately washed it off after applying (if that's what we're calling it) this spray spurt grease in a can "foam."
I may as well have applied WD-40 to my face. That's how shiny, sheer and glossy this left me looking, IMMEDIATELY upon applying it! Don't waste your money. I can't recommend this mess in a can to any one of any age or skin type. It really is that bad. So if you pass by it in the cosmetics aisle and feel an urge to try it in the hopes it will do what it says it will on the can (yes, it's in a can) just flee away from it ladies and gents.
If I could give this no lips I would.
I just don't get so many discontent reviews. I've bought this foundation two days ago and I am very impressed by the result. Maybe it's too soon to say that but this is probably the best foundation I've ever bought and I would definitely buy it again. And here's why!
Firstly, it feels like I have almost nothing on my face unlike the other foundations. The difference is that the other foundations always make me crazy because they feel greasy or sticky on my face (although I use powder usually). Now I don't even need a powder because this foundation is becoming dry fast and then my face is soft to the touch. And the next advantage is closely related to the first one - the shade I've bought perfectly matches my skin tone (I am Central European, fair complexion with yellow undertones, especially in summer) even though it looks too orange at first glance (I have got 021 Nude). Even if it looks like if the foundation's disappearing hardly I apply it to my face, it covers redness or flaws quite good finally. It looks very naturally, just like the TV commercials promise.
In any case, I probably wouldn't recommend this foundation to the people with acne-prone or dry skin. The coverage is rather quite good but acne wouldn't be covered very well with this foundation. And then there's the fact that this foundation sort of changes to powder on my face - that's why I wouldn't recommend it to people with dry or sensitive skin. Their skin might be peeling off then.
This was my go-to foundation for some time. I don't need a lot of coverage once I have concealed my under-eye circles and nose, so this foundation gave a nice coverage. It actually matched my skin tone perfectly - as most foundations fail to - which is why I ended up repurchasing this a few times. (I'm 110 porcelain ivory).
I really liked the idea of a foam, but I wasted so much foundation due to pumping out too much. The foam shoots out and you have way more than you need, and there's nothign you can do then! Quite wasteful.
When you rub it in to your face it is really quite liquidy and not the easiest to blend. Dewy finish, but my biggest mistake was to use this foundation as my go-to foundation during SUMMER! If you touch your face throughout the day you'll get it on your hands (first for me when it comes to a foundation) and any heat, sweat or tears will smudge and ruin this foundation which I hated. Switched to Maybelline's fit me foundation after getting sick of this foundation. But as it is now winter I'm considering repurchasing and giving it a go during winter.
I hate this foundation. When you shake it up and dispense it, it turns to orange foam within thirty seconds and then just dissolves after that. Pricing was ridiculous, packaging difficult to use, and it runs very easily on your skin. Whenever I wore it, I felt like my skin was being suffocated. Would not buy again, nor recommend.