I just loved this eyeshadow in the other shades I have, so when I saw that they were $4.89 as opposed to almost $10 I picked up two: Painted Purple and Tenacious Teal. This review is for the purple.
As many of the reviews say, the opacity of this eyeshadow in the jar is misleading. When applied to my eyelid it does not show up, and looks quite muddy. I tried to layer it to have the colour build up but it just doesn't look that nice. Definitely won't purchase this shade again but I'll try to find ways to make it work.

I get why many of the reviews for this product are negative, the color comes off as a lighter purple than it looks in the pan,and the color is not as buildable as most of the other color tattoos. But, I still love this color. This shade of purple looks awesome with my dark brown eyes, I like to put this on as a lid color and then line my eye with black or brown liner. It looks really good and it stays forever. I've gotten many complements on it in the few times I've worn it over the last couple weeks.

I was very disappointed by the color payoff. It really is not nearly as good as the rest of the products from this line.

This is not very pigmented at all, i have to really put a lot on to make it seen. and that's really the only reason i buy shadows so it's a big thumbs down for me

I don't use this as a shadow per se, but as a liner which seems to last very long. The color is seemingly very vivid med/dark purple, but once on, it is only about medium. Not sure why this got such a low rating, but as with all the rest of these, you need to use a sponge applicator and really sweep the product and smooth it, or it can overload; that's my only beef with this product. Other than that, I think this is brilliant!

Pros:
-Long wearing!
-No creasing
-Easy to apply
-Cheap (I found it at Target for $5.84!)
-Pigmented (To an extent)
-Creamy consistency

Cons:
-The purple shade has to be built up to reach the best pigmentation
-More expensive at frequent beauty stores (runs about $8 at Ulta, which I visit more than Target or Walmart)
-Not pigmented enough to wear by itself
-Small color selection

I would repurchase this in a different shade, definitely! The Painted Purple is the only shade I have purchased, and if I get the money to buy more, I would definitely LOVE to have the whole collection! <3 continued >>

Love Color Tattoo shadows! For less than six dollars they wear as well as Benefit Creaseless Creams and MAC Paintpots on me, anyway. I have oily lids and do not use a primer. I like how they do not accentuate any crepiness in my eye area either. As others have mentioned, if you are looking for this one to go on like it looks in the pot, you will be very disappointed. This goes on very sheer. It is slightly buildable. It is still a very pretty purple color and makes my hazel eye pop!

Gorgeous colour and concept-- why haven't other drugstore companies thought of this? It lasts longer than my Revlon cream shadows and doesn't crease! I love that it doesn't crease. It's just, after a couple of hours, the purple fades into a light transparent purple. I'd give it 5 stars if it could maintain its pigment.

I love all the other colors, but for whatever reason, this one was just a bust. Super streaky, super sheer, did not apply well. Maybe the color dye lot didn't work well with the formula? I hope they find another way to rework the formula so that this color comes out better.

What a patchy mess this is! This color was a total fail for me but,I own two others (bad to the bronze and edgy emerald) and they are gorgeous,if you are like me and were scared off of this product after buying the painted purple first,I urge you to try another color! Something went wrong with the formulation of painted purple 8/