Purchased this palette after reading reviews here on MA. Love that all shadows are matte and super pigmented and long lasting. What a great deal at $20.

Altough this product is a little pricey for a "drugstore" product, I LOVE IT! The top three colors aren't as pigmented as the bottom colors, they look so sheer :( but the bottom nine colors are beautiful! Some but not all of the colors are a little difficult to blend, but I make it work. This palette is great for beginners and NUDE eyeshadow lovers :) OH, and its completely MATTE! I'm in love!

This palette is sooo awesome. Yes some of the colors can be a little powdery and the lighter ones especially, but they are pigmented and last (I've always used them with primer). I've been wanting an all matte palette for quite some time. For awhile I was considering either too faced's or thebalms and decided on this when I saw it at target. I'm glad I got this one because the neutrals are soo versatile and it has shades from light to dark. I know preferences vary, but it is definitely worth checking out IMO. It comes with instructions, but unless you are brand new to makeup they are a waste. With this and the naked2 I won't be needing another neutral for along time (but that probably won't stop me from buying some). They packaging is decent except for one of the pans was loose but crazy glue fixed that and the other palettes on the shelf were really busted and messed with and its never fun having to deal with that (mostly a drugstore makeup problem). If I ever run out of at least half of the shades I would buy again, but I don't see that happening soon (I have a small stash for mua standards, but I have way too many eyeshadows to be able to finish any...makeup problems)

This is one great palette--the colors could not be better. You can use it for brows and liner as well as shadow. I think the color, texture and intensity are fine, especially for a non-pro brand. I thought the instructional insert was sort of stupid so I pulled it off and now have a blank tray, which I could glue other colors to if I cared enough. My go-to neutral palettes are the Krylan and Viseart, which are much more pricey than this one, but this is the perfect back-up for my purse and travel. It's heavy on browns and has only one grey tone but that 's fine with me. About the packaging: all the labels pull off rather easily so you have a nice nonbranded item.

Sonia Kashuk is one of those brands that I want to like but never do because the textures or whatever always disappoint me. This product is the first real winner I've bought in the line.

I bought this product as a matte dupe for the UD Naked palette. It serves this purpose for me well since I don't enjoy shimmery/sparkly colors to begin with and I found all of the colors to be lovely and pigmented with little to no fallout with primer. Definitely worth it, this palette is a staple in my makeup collection.

EDIT
I still use this for eyeshadow, but have really been using it for my brows more and more! The colors are great for brows! I blend the grey with the darkest brown for mine and apply with a brush.

I bought this product because the reviews looked good and I have been looking for matte eyeshadows. However these are unusable to me. They are chalky and dry and hard to blend, darker shades included. I am probably too spoiled by buttery eyeshadows like nyx and urban decay, but I'm really disappointed in these.

The packaging is horrible. I saw several at the store that already had powder all over them.

I consider $20 for eyeshadow to be too expensive, even if there are 12 colors, because they are 12 colors that I cannot use. I hope I can return this.

The black eyeshadow in this palette OWNS Urban Decay's "Blackout." It makes "Blackout" look cheap and dark grey. If you can find *anything* blacker than the black in this palette, you will probably start seeing spots or something. It is so creamy and so pigmented that it is easily applied dry as a liner with brush.

Other notable colors that are ridiculously creamy are the grey, darker browns, and 1 or 2 of the highlight shades. Love this. If you want a BLACK eyeshadow this is your guy. The sleeper hit of makeup addicts everywhere, the rage just hasn't hit MUA or Youtube in full force. Yet!

This is one of the best palettes I have found. I use this everyday. All matte colors. They have light, medium and deep colors. All neutral. I have dark brown hair and use #8 or 9 on my brows. I use Mac painterly under all my shadows and these last most of the day. I might have to touch up in the evening, but otherwise amazing!

As someone else has already said, best matte pallette on the market right now. Minus one star for the overall quality of the eyeshadows, but honestly for the price the quality is pretty good. Consistency is a bit chalky, and I would prefer if the shadows were a bit more pigmented, but again with a price of $20 USD for 12 eyeshadows it's hard to complain. I love wearing bright colors and shimmer and sparkle, but now that I'm nearly 30 I realized that I needed more neutral colors and more mattes in my collection since sparkly pink and purple really doesn't cut it as an "everyday look" anymore. The colors included are really universal, while there may be a few that are not for you in the palette, it includes a full range of warm, cool, and neutral shades from light to dark. I anticipate using this palette every time I travel.
I would not buy this product again because I bought it for myself as an intro to matte neutral shadows. Once I get an idea of what I really want out a matte/neutral look I will probably buy some singles from higher end lines like MAC, MUFE and YSL.

I bought this because I wanted something like the naked palette, but not so shimmery, and I absolutely love it. The colors match my skin tone so well and are smooth to put on.