Excellent color! But it comes off easily :( I would buy this over and over if it was a bit more dry and long lasting like the jordana lipsticks

This is one of my favorite red lipsticks, tied w/ MAC's Russian Red. This is an extremely eye catching VERY pigmented bold blue-based red (probably the boldest red I own, more bold than Russian Red). It has a moisturizing satin finish and is very comfortable to wear but is also a bit high maintenance b/c of the finish. Its quite a slippy lipstick but is also quite pigmented so if you are not careful it does tend to migrate instead of fading (thus minus 1 point!) and not gonna lie I have found myself w/ the dreaded lipstick teeth look. But still, I adore it, and I highly highly recommend esp b/c the price was only $4 at walmart.

I'm impressed with the Kate Moss lipsticks so far. Shade 01 is a bright true red that would suit many skintones in my opinion. It is richly pigmented and leaves an impressionable stain once it starts to wear off. These lipsticks have a fruity candy-like scent and a smooth creamy consistency. What I hated is that it made my lips feel a little dry after a few hours of wear, and it has a tendency to smudge easily. I recommend wearing a lip liner with this lipstick. Made my teeth look even whiter which was a plus! Overall, I recommend the Kate Moss line. Good quality lipsticks at an affordable price.

oh wow, Allure magazine wasn't lying when they said this red looks good on everyone. My pale freckled friend and I both wore this shade out one evening and this random guy said we looked like french film actresses...an odd but nice compliment. And the formula is super moist and densely pigmented, much like a $30 lipstick. My only caveat is that it gets everywhere...like on your wine glass, your teeth, etc. My previous experience with Rimmel products has not been the most positive, but they really knocked it out of the ballpark with this one! Cannot recommend enough. Oh yeah, and put this on with a lip brush and make sure to exfoliate your lips prior to application. That is a must with any bright hue, otherwise the color will only serve to highlight all the icky flakes and dryness on your lips. Enjoy!

So I bought this product just this morning and I have to admit it's really good. I love the strong red color and how matte it is compared to my other red lipstick from Wet'n'Wild which is quite glittery. I am honestly wearing it right now as I type this because I don't want to take it off! It's smooth and it doesn't feel heavy on my lips. Frankly, I only bought this for the cheer because it's tradition to wear red lipstick at competitions/games but I will probably wear it more than just those times. I do love the smell. It kind of reminds me of the holiday season which is coming up soon! I would recommend this to those who want some fiery red lips for a good price.

Love Love Love great shade of red, and it does stay on well, i tend to like the smell, bold and beautiful, good price too !

This was great. Under $4 at walmart. and great blue based high pigmented color. long wearing and lightly scented. love it will def repurchase this

This lipstick came highly recommended as a true red that would suit everyone. Having never found my perfect red and reluctant to spend £££ trying, I gave this very reasonably priced one a go and was so impressed. The bold, dark Hollywood red colour really suits my pale/warm complexion and the quality is fantastic. Highly pigmented, creamy and long lasting, this really is an excellent drugstore lipstick that could easily rival the pricier brands. The creamy consistency means it's non-drying though it can bleed too, so I would recommend using lipliner.

I bought 01 for a night out, its a bold vibrant red leaning towards the blue based side rather than Orange. It's the first red lippie I've ever worn in my life and I had so many compliments! The texture is velvety and very smooth, its very pigmented, neither shiny nor matte and lasts ages. Smells gorgeous. Rimmel have really knocked it out of the park for this range of lipsticks.

Love it! I loved the color in the store and loved it more on. It lasts way longer then expected and after hours of wear when I just knew it was going to be gone it was still in place and still vibrant. I don't feel like its very drying considering it's a long wear product. I use a little lip balm then use a lip brush to put it on. Definetly will be repurchasing this line.