Just bought "My Eternity" - it is a GREAT lipgloss. A little nude/pink - natural lip color - lasts for a LONG TIME - definitely worth $3.99. Don't waste your money on Channel, MAC, etc. Very moisturizing lip gloss - this is a true bargain!

This little gem caught my eye today. For less than $5, I was all in. I bought Endless Shimmer, 040, a pinky nude with a nice consistent shimmer. Very pleased with my purchase. Great non-sticky feel, nice color saturation, good staying power. Left my lips feeling moisturized. Next Rimmel BOGO, I am there for more shades.

Oh my gosh I LOVE these!!! I own two and will be buying more as soon as Walmart & Ulta restock from the holidays! Unfortunately, once opened, there is no way to share the name of the shade - grrr!? I have a gorgeous nude shade - pale pink with minute gold shimmer - and a MLBB shade that is also shimmery. Feels fabulous upon application and continues to feel great throughout wear. Non-sticky, sophisticated shimmery shades that look so rich on your lips. No kidding, you need to try one of these! continued >>

Infinitely Pretty is a great color! Gives my lips that snow kissed color that I wanted. It layers well over any color and is not gritty. The glitter is not giant but does add depth to any color. I like it so much that I'm thinking of buying a tube for my daughter who's away at college.It's a great substitute for the sold out limited edition MAC colors, plus the price is right!

First read about this Lipgloss in the October 2011 issue of Cosmopolitan. This lipgloss was in The Cosmo Beauty Awards for Gloss That Stays Put All. Night. Long. It reads ' Guys can be haters when it comes to sticky, supershiny lacquers. But Rimmel London Stay Glossy 6-Hour Lip Gloss is made to last all night ( a claim backed up in extensive make-out testing ).
* Tip * skip a pregloss balm. This formula sticks better to naked lips, stretching out the time between
aplications even more.

I was shopping at Target and found this there. Lots of very pretty colors so I didn't have time to think about
what color I wanted since my boyfriend was rushing
me and I put one in the cart real quick. So within a few seconds I picked out a the color ' Non Stop Glamour ' which is very pretty and natural color for everyday. Feels very nice, no stickyness and no smell. Maybe my boyfriend will think it's just lip balm on my lips when we kiss.

I just got this today and I really love everything about it and will update my review at the end of the week. Hopefully I will pick up some more colors soon!

I found this at WalMart and I must say the label caught my eye, anything that claims to last 6 hours is worth the shot. Although it didn't last 6 hours more like 4.5-5, but it did moisturize and the array of colors are beautiful. I got 3 colors here to stay which is a nude, captivate me which is a sheer wine, and black which comes off sheer as well I like to use the black under reds to make the darker.

Wonderful gloss- no smell,taste,stickiness. Nice pointed plush applicator helps in application. Did it last all 6hrs.? Almost! The only gloss I've had stay on longer are MAC's but they are so so sticky and the vanilla scent can get to be too much-- especially when you're drinking a great smokey,peaty scotch! This one lasted approx. 4 1/2 hrs. The color is Seduction which looks like a dark wine color but ritually morphs into a deep rose color. I think I'll go back tomorrow and get a few more. This would definitely stand up to any dept. store gloss and it was only 4.96 USD.

I just found this new gloss by Rimmel at Target. Not sure if they are new or if I just never saw them before. The tube is super pretty, looks more like high end brand, but cost was $2.49. It is a "6 hour gloss." The price was right so i got it in three colors:

Captivate Me- a dark wine in the tube but goes on sheer mauvey pink. Perfect for a bit of darker color for fall but looks so natural;

Always Lovely-frosty bright pink in tube but goes on so amazing sheer pink. so perfect for everything.

And, my new favorite, All Day Seduction-looks dusty coral in the tube goes on as an understated super glossy nude peach. Amazing.

The applicator is the slightly flattened doe foot applicator so there is enough on each side for both the top and bottom lip without re-inserting the wand.

I am freaking out about how much I love these shades. None of them went on frosty at all. All three are soft, sheer color. the Seduction has been on for two hours now. Still looks shiny, my lips look full, not dry at all. Not sticky (on a scale of 1-5 with Mac a 5 these are a 2). I do not detect any smell or taste at all (which is perfect for me). I believe they had nine colors total, but I could be wrong. I am going back to check out the other colors and buy a back up for Seduction. This is one of the best glosses I have ever tried. I am beyond impressed and would highly recommend.