This mascara ROCKS! I have no idea why I bought it- total impulse at 1.79. I wasn't expecting much. I usually use Maybelliene Lash Discovery, but it is so hard to wash off. This cheap mascara does everything I want a mascara to do: lifts my lashes up in place, darkens, separates, lengthens a LOT, does not smudge, does not flake into my contacts, comes off easily with my cleanser ( Paula's Choice) and oh yeah- lasts allll day. I don't like big brushes and I cannot lie, so the brush is perfect. I kept trying to review this mascara under NYX instead of New York Color and therefore could not find it. Point being, I wanted to make sure everyone knows about this mascara so they will try it! Because of course, now that I have found it, it will be discontinued ;)

I love this mascara so much! In a mascara I look for a lot of added length, and holding a curl since I have naturally thicker lashes.

This mascara adds so much length, at the same time it does not clump even with multiple coats. The colour is a nice deep black that does not fade, the mascara also does not transfer or flake. The mascara holds a curl rather well, although I will say some other mascaras hold a curl better.

The last positive feature is the wand, it is a quite small traditional brush. I am able to grab all of my lashes, even on the bottom.

For the price this mascara is wonderful, I will definitely continue to repurchase!

This is the best D/S mascara I have used. It separates and lengthens. It's never goopy. I like it alot.

I love picking up random mascaras even though I already found my HG (Prestige My Biggest Lashes) but I have no control with mascara, I must try them all! I got this because it was 50% off so I only paid a buck and some pennies for it. Even though I rated this a 1, I still think the packaging and brush was fabulous with this mascara.
Pros:
1. Price
2. Packaging. I love the tube of this mascara because it is slim and sexy. I like how the top closes very tightly and no oozing out on the sides due to the very secure closure on this. The brush is great, long and narrow with traditional bristles.
Cons:
1. Formula. The formula is extremely thick and waxy. It was very hard to layer without experiencing crunchy and clumpy lashes. I have a good natural curl to my lashes and this mascara was too heavy and pulled my curl down. I also didn't like the overall look of my lashes because it gave no length! NONE! My result was short clumpy lashes that had no volume or length and no curl.

Great mascara for $1.79 .. doesn't really give much volume but it does a great job of lengthening and separating. I had to put on a few extra coats than my normal mascara but for the money you cant beat it. Saw this on Beautypedia and I agree with Paula.

Purchased this mascara mostly because I was in desperate need of one and it was under $3.
It is your typical cheap/basic mascara. I wasn't expecting to be blown away by this product, but it definitely did the job.
I had to apply 2 coats on both top & bottom of lashes to get my desired look.
This is not a dramatic mascara if that is what you're looking for, and you really need to build the colour.

Overall, you can't beat the price, but from now on I will pay the extra $5 for a better brand. continued >>

A couple of years ago, I found a mascara I really liked (Jane Aguaceuticals) and then it was discontinued. Then I started using samples I had of 2 different kinds of Estee Lauder mascara, which were pretty good but not worth spending $$$ on. So I was open to ideas when I saw this at the grocery store. I figured it had a couple of things going for it--one, the New York Color brand is now owned by Coty, which to me has always been a quality name, and two, it cost less than $2 and the store had a 50 cent off coupon. It was a gamble, and I might or might not be disappointed. But this mascara works great for me! I love everything about it, including the slender tube. It makes my lashes long and dark, and I haven't had any trouble with flaking, smudging, etc. Now, you have to realize this is not a mascara for someone who wants the super-volumized look, curly lashes, or a false-lash effect. It's simply longer and darker, but I like that look and it's about all my sensitive eyes can tolerate. The only downside to this product is that, the way the container is made, I think mascara is eventually going to start getting onto the outer top of the tube. But I can deal with that. I'm really pleased that I've found "my" mascara for the foreseeable future!
EDIT: I'm REALLY happy with this. I have "older" eyes and lashes, and the narrower brush helps keep the mascara from blotching on my eyelids. I also haven't had any problems with the cap caking up. For me, this is a great everyday mascara, and I will definitely be repurchasing!

I really liked this mascara despite the negative reviews. My only complaints are that it takes a long time to dry and it makes my lashes stiff. This makes my lashes so black and so long it's ridiculous. I have a serious problem with impulse beauty buying. I was trying to find a product someone on YouTube was raving about & it was sold out so I was looking at mascaras. I'm probably the easiest person to impress. I was mesmerized by the cute packaging. I recently took this out of my purse and put in into my makeup bag so I can use it more often. I'm in love. continued >>

On my search for a cheap mascara in target i found this one which was 1.79. What i really like about this mascara is that it really lengthens the eyelashes, separates them, and makes them noticeably darker. to put the mascara i put the brush in the root of my eyelash and wiggle the brush all throughout my eyelashes. this helps to separate the lashes. i definitely noticed that my lashes were longer and other people noticed to and its also really easy to take off. will definitely repurchase.

Well that saying is true. You really do get what you pay for. This didn't do nothing for my lashes. I mean it made my bottom lashes look very well defined but it did nothing to boost the length of my upper lashes. I should've bought Rimmel's Sexy Curves instead.