I bought this product after not being completely satisfied with the Moroccanoil serum itself. This stuff is a life saver. My hair is not color-treated, however it is hard to manage as I am a natural redhead with thick, long, somewhat coarse hair. I saw others saying it is not moisturizing, but for me it was. I washed my hair with shampoo as the directions said and then took a ping pong ball size gob of this stuff and ran it through my hair and left it on for 10 minutes (any longer and I was told the proteins will end up damaging the hair instead of helping it). My hair came out softer than baby hair. It was INTENSE!!! The only critique is that the effect didn't last, after shampooing and conditioning like normal two days later my hair was back to its same coarse unruly self. My regular shampoo is Redken All Soft btw. So I am guessing over time the effects of this treatment will begin to last as the proteins rebuild my hair. As of right now, I wish I could use it every day but given the price, that's not going to happen. Bottomline, it is INCREDIBLY moisturizing, I didn't have to condition after using it and it makes the hair feel sooooo healthy. A real winner! I will be using this for years to come!

I bought this on a whim and man do I love it. I have kind of long naturally curly hair that I color. The previous reviewer is right. It won't moisturize but it's not made for that. I love a great protein treatment to give my hair have so much more volume and shine. I use it just once a week but have to use some sort of leave in detangler. It smells so nice so I typically use it before dates.

At first I was surprised by the low ratings this product has, but then I read the reviews and nobody seems to understand the purpose of thid product or how to friggin use it. First of all, it is NOT a hydrating mask, its a reconstructor. There is a HUGE difference. If you just have dry hair, this is not for you. Even if its cone free. Its for chemically processed (bleached, permed) hair. Also, it clearly states that it needs to be followed with a conditioner for moisture. This is just to make weak hair strong, all the moisture is going to come from the conditioner you use after this. If you're looking for a cone free moroccanoil product I'm sorry but your out of luck. Now for what this mask is intended to do, its AWESOME. I follow this up with the conditioner and its wonderful.

If you're one of those who avoid cones (like me!), don't spend your money on this because it's said to be the only Moroccanoil product that's silicone free... It's not :(
This product does contain silicone:
"Hydrolyzed Vegetable Protein PG-Propyl Silanetriol is a siloxane polymer."
http://www.ewg.org/skindeep/ingredient.php?ingred06=719730

i wouldnt buy this product again based on the price against quality. there are better hair masks i have used that moisturise more, for $8. this costs arounf $44-$49 depending on where you buy it.
when you put it in your hair, it sinks in well, its quite thick in consistency. It smells great - smells like the moroccan oil and it is quite strong but once washed out the smell fades anyway. once washed out, my hair just feels like ive conditioned it. there is no notable difference from when i have used this to when i have not. i think that i prefer silicones in my products just to keep it smooth and frizz free. theres a hair mask in australia called schwartzcopf kertin mask for $8 that is amazing. i prefer to use this.

I have mixed feeling towards this product because this is THE ONLY PRODUCT in the moroccanoil line that DOES NOT CONTAIN SILICONES thats the ONLY reason why i use this, probably the only reason why i even have this is for the smell, i am in love with the way these products smell but i hate that there all packed with silicones, i have curly hair and silicones build up for me easy so i avoid the like the plauge. my hairs in very healthy condition so i only use this for my ends but i just mainly love the smell, NOT worth the price will not reperchase

I found this product to be utterly disappointing. It is HIGHLY perfumed/scented. If you aren't into intense scents then this product is NOT for you!

Furthermore, there are only like three redeeming ingredients: canola oil, shea butter and argan oil. However, neither one of these is that concentrated in the product and the argan oil is the least abundant product of the three. For a company named after argan oil, they really don't incorporate it that dynamically into their product.

I did notice my hair to be more hydrated after use, but I just didn't find it worth it for the chemical load or atrocious fabricated scent in this product. Ojon's hair masks are far superior in quality. Hell, even Aussie's 3 Minute Miracle has more redeeming ingredients and is better than this.

This is not a bad protein treatment to strengthen damaged hair. I use it once a week, and leave it in for an hour. Just remember with this product (as with all protein treatments), you need to use conditioner afterwards, to soften your hair.