Rubbish rubbish rubbish. Also caused slight itchiness, flakiness and this was my second time with this (both times freebie sample sizes) did nothing.....
Don't waste your money

I have a mini size of this eye cream and I am not a fan. It smells like acid to me and it stings my eyes quite a bit. I will definitely not be buying the full size product. The price point is really expensive as well

It honestly didn't do anything for me. I got a small sample of it and I tried it a couple of times and I see no difference at all. It's quite expensive too.

Can't BELIEVE the bad reviews on this product! It won't work miracles, what will?, but is an excellent eye cream. I do not agree that this is a "young" eye cream. I will say that this is a DAY eye cream that tightens and instantly brightens my 57 year-old under eye area beautifully! I LOVE it. It absorbs well and due to optical diffusers, provides a perfect finish for concealer which I put only in the dark circles. My eyes look bright and rested. I use a Retinol eye cream at night, but I couldn't be more pleased with this one for daytime, highly recommend!

Not sure what is up with all the hate on this product--I got it in my Birchbox this month and I love it! I think it is definitely for "younger" eyes--I have been seeing the beginning of some fine lines and bagginess under my eyes and this is definitely doing the trick. My eye area is much much brighter, smoother, and firmer. I am a glasses wearer so the difference is very noticeable to me.

Smells great, consistency is wonderful, and feels very soothing going on. Would reccomend to women in their late 20's looking to get started on an under-eye regimen.

I have mixed feelings about this eye cream. I am in my early 20s and I thought its about time to start using an eye cream. I didn't buy this to reduce wrinkles or fine lines, but for my age group is a good eye cream. It keeps them moisturized and is not to heavy/oily under the eye. Can be used day and night and under make up. I have slight darkness under my eyes and this does reduce, although you still need an eye concealer.

The packaging is really cute and it will probably last for a good 6 months, at this time I think I will buy again!

If I was buying a cream for wrinkles I wouldn't rate this one and go for something that is designed specifically for anti-ageing.

Benefit's It's Potent! Eye Cream is part of their relatively new B.right Radiant Skin Care line. Benefit calls this product a "brightening eye cream to fade dark circles". This is my first eye cream, I haven't felt the need to use one before, seeing as I'm only twenty but I guess its never too soon to start. Benefit warns that "your eyes can't keep a secret, they're the first to show signs of age and stress", but fear not, It's Potent! "fade dark circles and helps smooth fine lines for brighter, younger looking eyes. Contains a peptide complex known to help restore elasticity and firmness, a blend of botanical extracts including apple extract known to help boost collagen and loquat extract known to help protect the skin from free radical damage." Big claims, just like every eye cream makes. I got a very tiny jar in Benefit's Sexy Stowaways value kit. The full size jar sells for $32 for 14.2g (.5oz). My small jar contains just 3g (.1oz) which has a value of about $6.75. This eye cream was made in France. Benefit does not test on animals. Benefit products can be bought on the brand's website, department stores with Benefit counters, and Ulta and Sephora (as well as their respective websites).
My mini jar of It's Potent! is pretty cute, its like..American Girl doll sized. Packaging is pretty similar to the full size's. The jar is made of translucent aqua colored glass with the some textured bumps on the side. The jar is topped off by a beige screw on cap with the name of the product on top, along with the Benefit logo. The packaging has a very vintage look to it. A small amount of product info can be found on the bottom of the jar. Definitely liking the look of the packaging, though I prefer my skin care products to be in squeeze or pump tubes/bottles, mainly because I feel like I go through jarred products faster. The full size of It's Potent! comes in a box, and has a cork designed cap, but is pretty similar to the mini version.
It's Potent! is a beige, thick, creamy eye cream. This eye cream has a faint wine like scent. This eye cream feels very nice on the eyelid, it gives a bit of a cooling feel and sinks in quite quickly. I only need a little bit of It's Potent! for each eye. I've been using Benefit's eye cream for about two weeks, usually just a night, but sometimes during the day as well. I didn't expect much from It's Potent!, mainly because its poorly rated on Makeup Alley and I've read some pretty negative reviews of it on other blogs. My expectations were really low, so I was really surprised when I started seeing results in about three days. I have moderate dark circles and they're still there but they're diminished. I don't really have any significant wrinkles but I had a couple fine lines, nothing major. I feel like It's Potent! reduced them a bit, not a lot, no one else would probably notice but it's enough for me to see. I don't notice any new firmness, but my eyelids aren't loose at all. On top of the brightening effect and reduction of fine lines, Benefit's It's Potent! delivers just the right amount of moisture. Anything heavier would probably make my lids too oily, anything less wouldn't be enough.
I'm pretty pleased with Benefit's It's Potent! eye cream, it's better than I thought it would be. This eye cream improved the look of my under eye area. This eye cream gives adequate moisture and it fulfills most of it's claims. I doubt this skin care product would help someone with significant eye area aging or damage. I think Benefit's It's Potent is meant to maintain a youthful eye area as opposed to reversing aging. Though I enjoy the results I get from It's Potent!, I wouldn't purchase a full size jar because I still don't feel like I need an eye cream. When I do start to feel the need to use pone, I'd rather not pay over $30 for a little bit of product. That being said, if your eye area is in good shape and you want to maintain and slightly improve that, Benefit's It's Potent! is a good option if you have some extra cash.

WHY did I not save the receipt for this? It's a glorified eye cream that did nothing for my dark under-eye circles and morning puffiness. I'm almost done with it (no other choice since I can't return it now)... and all it's really helped me with is... moisturizing my eye area.

I'm going back to the Khiel's avocado eye cream that doesn't promise anything else other an moisture. It may not promise what this Benefit cream promised, but it sure moisturized my eyes a lot better.

Ive been in graduate school a year now and I have noticed that I am starting to get some major under-eye circles. This was not much of an issue for me, but all of the late nights studying and early mornings in the lab were catching up with me. I went to Ulta to get some more concealer but I came across this wonderful little product. Instead of concealing, why not try and get rid of them? The full sized product was a little too pricey for me since I did not know if it would work, but I did find a nice little kit of 7 beneFIT skincare samples for under $25. It included It's potent! so I picked that up instead.
I have been using it for around 2 weeks now (along with the other products in the kit) and I have noticed a dramatic difference. My eyes are brighter and less puffy in the morning. I love it!
The sample size was pretty generous. Should last at least a month... Once that's gone, I'll probably just get another sample kit. It was a really good deal.

Chemical smell is just awful and it stung my eyes when I used it.

Very disappointed with this eye cream as I generally love Benefit products.

Doesn't do anything it claims. Expensive waste of money.