BeneFit Cosmetics It's Potent!


92 reviews

28% would repurchase

Package Quality: 3.6

Price: $$$

Package Quality: 3.6

Price: $$$


Water (Aqua), Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Hexyldecanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Methylparaben, Alcohol, Palmitic Acid, Stearic Acid, Chlorphenesin, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Steareth-20, Tromethamine, Butylparaben, Ethylparaben, Triticum Vulgare (Wheat) Protein, Propylene Glycol, Titanium Dioxide (Ci 77891), Tetrasodium Edta, Propylparaben, Avena Sativa (Oat) Kernel Protein, Isobutylparaben, Theobroma Cacao (Cocoa) Extract, Sodium Hyaluronate, Chlorhexidine Digluconate, Sanguisorba Officinalis Root Extract, Xanthan Gum, Phenoxyethanol, Pyrus Malus (Apple) Fruit Extract, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Potassium Sorbate, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract. N 02539/N.

on 10/25/2014 12:05:00 PM

Age: 19-24

Skin: Combination, Olive, Warm

Hair: Black, Wavy, Medium

Eyes: Brown

I am only in my twenties, so I was having trouble finding a suitable eye cream for myself. Many people will question the fact that I use an eye cream at such a young age, but living a stressful life with inadequate sleep I am paranoid about getting premature wrinkles. Since Benefit is generally marketed to a younger crowd with its packaging, I figured their eye cream might be more suitable for women under the age of 35. So far I'm halfway through this product and already feel its positive effects. If you're like me and looking for a subtle moisturiser for your eyes, then Benefit It's Potent is for you. However I advise more mature ladies to look for a more intense cream or serum.

on 10/16/2014 6:47:00 PM

Age: 36-43

Skin: Oily, Fair-Medium, Neutral

Hair: Brunette, Wavy, Coarse

Eyes: Brown

Hmm... This was OK. It was creamy and moisturizing, didn't cause me to break out or give me milia. It worked fine to help moisturize but I saw no brightening effect. Also, it stings if you get it in your eyes (which always seemed to happen). I had several samples worth - enough to last me 2-3 weeks - but I priced this and don't think it's worth the cost. There was no scent, which I liked.

on 8/15/2014 12:51:00 AM

Age: 19-24

Skin: Oily, Fair, Cool

Hair: Brunette, Straight, Fine

Eyes: Brown

This is going to be a fairly short review because I actually had a weird reaction to this product. After two days of using this cream, underneath my eyes became extremely dry and flaky. I have never before had this happen and, it hasn't happened again after using this stuff. I know everyone has different reactions to products, but I would not recommend using this cream. If you do decide to try it please make sure to do test on your skin first!

on 6/28/2014 8:10:00 PM

Age: 30-35

Skin: Acne-prone, Fair, Cool

Hair: Brunette, Wavy, Fine

Eyes: Green

Amazing stuff! I've been using it for about 2 weeks.
I apply in the morning before makeup and at night before bed. Only a tiny amount is needed, as it goes far!

Dark circles have been brightened. Lines smoothed. Even puffyness seems to be minimal now. It's very hydrating, it's not greasy or difficult to pat into the skin.

The biggest thing though is the effect it's had on dark circles, they've pretty much gone. My eye area looks so much brighter and younger.

Will be buying again and again.

on 6/19/2014 3:01:00 PM

Age: 30-35

Skin: Other, Other, Not Sure

Hair: Other, Other, Other

Eyes: Other

I've not used any other eye creams so this is just me commenting on what I thought about it in general. I received a trial size as a gift, and then a gift from purchase as well. So I have a decent amount of the product I've tried.

I found it to have a really nice consistency and works nicely under my eye makeup. My skin soaks it in and doesn not look oily. But as far as brightening or reduction of dark circles, not really didn't do that at all. I have a well moisturized eye area and only 30, so I have not had a need for eye creams (yet, but I am starting to get interested).

I have done some basic research on eye cream ingredients and while I can't rattle off what's good or bad or whats in this eye cream or not, I do know that it was universally dejected by sciency-reviews that this eye cream has very few helpful ingredients. The two major drawbacks is that it is in a tub which will be ruined quickly by oxygen (the ingredients are no longer effective, supposedly). And second it has alcohol in it, which for the eye area and face in general just isn't a good ingredient.

But overall, I kind of like it, just as a basic cream added to my eye care routine until its gone.

Age: 19-24

Skin: Combination, Fair, Not Sure

Hair: Blond, Straight, Fine

Eyes: Blue

Unlike other reviewers, I actually enjoyed this product! I used the whole thing up, and have moved on to another eye cream already - but I could see myself going back to this!
I used this as a daytime under eye cream, before applying makeup. The texture is thinner than most, but it still did it's job. My favorite part about this eye cream was definitely the fact that it sunk in almost instantly. It's like my under eye area NEEDED it, because it drank it in shockingly fast. This made everything go quicker, and meant I was able to start applying makeup right away. Another plus with this eye cream was the brightening affect it gave. It definitely helped me look more awake in the morning. There is no actual color that it gives off to help conceal darkness, but there is something a bit "illuminating" about it. Because of that, I only used it during the day.

To those who had bad reactions to this product - if you are applying this too close to your eye, or lashline - it will burn. It would with most eye creams. Try applying it a little less close to the actual eye, and pat it in DON'T rub. When we rub - we don't always know exactly where the eye cream is going - and it has a tendency to spread out. I think maybe that's what is going on for other's with this product. It could also be something in the ingredients, but I have sensitive eyes - if anyone has a bad reaction to an eye cream it's usually me!!!

Like I said before, I have moved on to a new eye cream (Tarte-Maracuja C Brighter Eye Treatment) but I would be more than happy to use this one again in the future. I could also see this being a great "starter" eye cream for those just getting into the whole skincare thing. It's lightweight, and sinks in immediately which makes it quite nice for beginners.

1 out of 1 people found this review helpful.

on 5/26/2014 5:40:00 AM

Age: 25-29

Skin: Very Dry, Fair, Cool

Hair: Brunette, Wavy, Medium

Eyes: Brown

Benefit claims this product reduces dark circles and fine lines, but it did neither for me. It's not very moisturizing, either. If you have dry under-eye skin that needs some TLC, look elsewhere.
Also, while looking at the ingredients list, I noticed that it contains straight alcohol, fairly high up on the list. No wonder it's not moisturizing.

on 5/9/2014 7:58:00 PM

Age: 30-35

Skin: Acne-prone, Fair, Cool

Hair: Blond, Straight, Fine

Eyes: Blue

I am not overly impressed with this eye cream. I am fortunate that I don't have fine lines or crows feet yet, so this cream does keep my undereye skin hydrated. It seems to lighten any mild darkness under the eye. Is not greasy or cause makeup to cake under the eye. Still looking for my HG eye cream.

on 5/9/2014 12:53:00 PM

Age: 19-24

Skin: Combination, Fair-Medium, Warm

Hair: Brunette, Wavy, Fine

Eyes: Black

I didn't know that this product contained alcohol, which explained the slight tingling sensation I feel each time I dabbed this on, but that did not affect my usage in any way. Yes, I do have sensitive skin yet this eye cream was mild enough to yield results and not cause any breakouts or irritation.

A bit of background about my eyes. I typically do not care about fine lines and wrinkles although I have noticed the abundance of them lately. It's Potent was a free gift and I decided to try it out. As someone with double eyelids, I'm prone to occasionally having an extra crease each time I rub my eyes too vigorously. For that, this eye cream has helped immensely. I notice a smoother eyelid area. And although my undereye circles aren't too dark, I find that they're less dull after I've applied the cream.

Since it's my first eye cream, I'm holding off the idea of purchasing it when it runs out. But let me assure you that it's not as terrible as the other reviews make it appear to be.

on 4/27/2014 5:45:00 AM

Age: 19-24

Skin: Combination, Olive, Neutral

Hair: Brunette, Straight, Medium

Eyes: Brown

This my absolute favourite eye-cream. Such a shame to see negative reviews, however I do understand why in some cases.

Let me start off with the fact that yes this product is expensive but cheaper and bigger than high-end eyecreams, and yes this product is probably not good for sensitive skin. Why? Because it contains alcohol. This can cause a stinging sensation around the eyes especially after you take off your makeup and your skin is a bit raw from using wipes or what not. This all depends on your skin type and how your skin reacts to it. I urge you all to try it because if it works for you it will do wonders!

Try it out before you judge. I use this at night and in the morning, using my ring finger to pat the skin around my eyes gently. I bought this together with Erase Paste from benefit and as much as I love how fantastic Erase Paste is, I hardly need to use it now. Erase Paste is saved for serious emergencies and serious tired dark eyes/eyebags now.

Today is Sunday and I'm using it right now in the day to treat my skin, free of makeup. It has been almost a week since I've been using this cream. Went to look in the mirror and I feel like I don't even need to use concealer under my eyes anymore. This cream has seriously brightened up my dark circles. I do not have severe dark circles, so if you do I think this product might take more than a week to see results.

I'm hoping this eye-cream works for more people out there than just me, because I think it will really perk up your confidence like it has mine. I'm loving it so much! Hope I helped anyone out there looking for the perfect eye-cream.

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