HG mascara! I have thick lashes already, and they're fairly long, but they don't tend to stay up very well due to the weight. I do actually like wearing mascara, but I want it to be NOTICEABLE. This stuff does EXACTLY that--draws out every single one of my lashes, root to tip, and makes them stand out. I love this brush, it's really very good. Not crunchy at all for me, my lashes are still soft after application.
Tip--I ALWAYS make sure to curl my lashes before mascara. And with this, if you find it doesn't give quite enough volume, do what I do: lift your upper eyelid just enough so you can see that you've properly got the brush placed at the base of your lashes, and then move the brush side to side as you sweep from root to tip. Quickly, mind you, or it isn't quite as effective. This works with ANY mascara, but with One by One, it REALLY brings out the volumizing effect, and holds a curl MUCH better.

In search of my HG mascara, this is my fave thus far!

Pros: It lengthened and separated my short sparse lashes, seemed to grab every lash making them look full. Short sturdy wand made it easy to control. The tapered brush shape got coverage to the corners of my eyes. Great for accentuating bottom lashes. No clumps, no flaking.

Cons: Difficult to remove. Had to use baby oil.

Bottom line: I'd buy this again and recommend to a friend. Although I'd probably buy the washable version next time.

I was sucked into the hype and the pretty coral packaging....this is a mediocre mascara, for my sparse thin medium length asian lashes. Comes with rubber bristles that are fat in the middle and thin on both ends.It separates well initially, the first 3 swipes but gets clumpy afterwards. It provides more length rather than volume on me...Left my lashes feeling slightly brittle and crunchy...The good points are that it doesnt flake and smudge and is pretty easy to remove at the end of the day. Goes on quite dark black and you only need like 2 coats to darken the lashes...Mediocre at best for me...

I honestly love this mascara. It was my very first mascara (other than my moms) and I don't regret purchasing. I researched it before I actually bought it and I'm glad I did otherwise I probably would have picked up another mascara. Will repurchase and trust me, you will love it! In my opinion, Maybelline has the best mascaras!!

This is a holy grail product of mine, it lengthens and seperates my short, asian lashes. I have seriously probably used five tubes..it's very buildable and it can make you're lashes look fake.

the best mascara i have ever used!!! does what it says it does.

doesnt smudge . lasts all day.

This mascara works wonders for my lashes. It volumizes and seperates perfectly. Definetley one of my favorite mascaras exceptttttt through out the day i feel it weighs down my lashes but otherwise this is a great buy.

Awesome mascara. My eyes are fairly large but they're a very dark brown so they actually look smaller than they actually are. This one gives me very good volume and definition along with decent length that won't make my eyes look heavy and smaller. Like in the other reviews, it does give a natural look and you can build on it as long as you don't let it dry and comb through it slowly to get every part of your eyelashes. It also lasts a very long time, hours on end, I even slept on it after a busy work night and no smudging whatsoever. And yes, it can be a struggle to get off but if you let your make up remover sit on it for around 10 seconds and dissolve, it should be fairly easy. Again, awesome mascara.

Volume - decent/good (if you put two layers) Length - good Curl - good

Product: Dries quickly, can be layered twice before getting too clumpy.
Rubber bristles on this mascara are a lot easier to handle than CG lash blast. The end can be easily used on bottom lashes too. Bristles are good to reach your real lashes into your fake lashes together.
no smell (that i can detect). Very difficult to take off, it's very water proof (even using lancome duo phase) or Vichy cleansing milk. I found no smudging but "minor" flaking after a long night but i did find residue the following morning after washing my face. It holds a curl really, really well even pushing my eyelid into a double fold.

Price: Cheap, you can find this on sale at walmart, london drugs, or shoppers drug mart for 4.99 in my woods of Canada.
Packaging: Bold and cute, i like it. Basic tube and easily can find it on my vanity.
Buy again: Yes, but only if it's on sale :)

About me: Monolid with decent amount and length lashes but point downward, eye cream user (normal/non oily eyelids).

Since I love trying many mascaras, I wouldn't repurchase simply on that basis alone. I do like this mascara, but like many others, it still smudges after I wear it. It does separate really nicely and evenly, 'one by one' and gives decent volume although I think it's more geared toward separating lashes. Decent, and good value, but the rubber brushes may be a bit of a deterrent as they can be a bit pokey, but they're one of the better rubber brushes on the market.