The bottle is difficult for anyone with arthritic hands. Problem one. It fades very fast. Problem two. Sloppy delivery. Problem three.

I have natural dirty blond hair but color my hair dark
brown, so I have to touch up my roots a lot! This stuff is just awful! It makes my hair feel rough and it doesn't last longer than a week on my hair! Save ya money kids!

Orange roots, poor gray coverage. I will stick to Clairol Root Touchup, which I have never had a problem with and the color looks natural.

Oh why did I not look here first?! I could have saved myself the results I got from this awful product. I have done root touch ups in between salon colorings many times when I could not get to the salon as needed. I was not intimidated by the process and followed directions completely. But instead of covering my grays my dark brown hair was left more orangey at the roots and not all the roots covered. Yikes! Save yourself frustration and stay away from this stuff.

ORANGE ROOTS - yes, yes, yes - what everyone is saying is TRUE!!

I have dark brown hair, with the odd whites here and there. I have never coloured at home - always a salon girl. I thought I would try this, to coverage the odd white. The process was simple, easy to apply, and not messy.

The colour, is another story. I am medium to dark brown, but chose the dark brown as the next darkest colour was soft black. All of my roots are now (as the product spreads) a slightly lighter, and slightly organe-ish tone. DO NOT USE THIS PRODUCT. I am very very particular about my hair, and the greys are not covered, and I am left with slightly lighter, brassy roots. UGH!

I love the results from Clairol's Root Touchup. This was on sale for $2 less than Clairol's so I bought it. I read the horrible reviews, but was too lazy to exchange it, so I thought I'd be a guinea pig and try it. Just like many reviews say, I was left with orange toned roots (subtly lighter, it wasn't a disaster) and the gray coverage is not good. The pigment seems very transparent. I have brunette hair with 30% gray in some areas.

I did love the applicator, it was easy to apply. But the dark brown did not cover my roots well. Clairol's version performs much better. Don't waste your time and money on this one.

I totally agree with jkaymcc. This is awful, for all the reasons she mentioned. I bought the one that is supposed to be OSFA for brown hair. The bottle is so skinny that it can't get air back into it, and you have to constantly squeeze it, squeeze it back the other way, yes, then squeeze again and you'll get a big blob that squirts out on the brush-like applicator. Give me a pointy tip any day. So, following directions, my light-medium brown hair now has flaming red roots, with gray. Thanks, L'Oreal, for nothing. Total waste of money. Going to buy my John Freida color tomorrow.

I am a natural ashy blonde who dyes her hair dark espresso brown. I usually mix my own Wella color at home to do my roots but picked this up at the drugstore yesterday because it was on sale. I really like this product! It is practically foolproof, just mix and apply. The applicator tip is really nice and gets into thick hair like mine with ease. The color blends seamlessly (I got the soft black). It isn't meant to be a permanent fix, but if you found someone you trust to do the back of your head, I don't see why you would ever visit an expensive salon to get your roots done again! The place I used to go to charged $50 just for roots! This is a major money saver.

I think giving this product 1 star is way too high. So very disappointed in this. I usually use Clairol color dimensions, but decided to give it a try....I had a coupon. Biggest mistake of my week.
So here's my opinion of this product.......First off, I don't like the bottle. It's tall and thin... OK, your saying..."whats the big deal with that"....well, for one, it's top heavy. They do provide a place in their box that you can push out a circle to set the bottle in.....I tried that.....I completely destroyed the box trying to open this circle....no big deal I thought, I'll just set it on the counter....which I did, no biggie. But, and it's a BIG BUT, they don't give you enough product to put in it, so your constantly shaking it to get the color to come down to the exit point of the bottle.....geesh! OK, after a while it gets messy and slippery....which brings me to the second point. After giving it a good shake to bring down the product to the tip, I slips out of my hand, falls on the floor, splashing color on my wall, towels and me.....good grief ! OK, can this experience get worse.....OH yes it can, which brings me to the third point....The brush on the end of the applicator...E-gads!! When you try to apply it as they suggest, it gets tangled in your hair, so you pull in up and out, and consequently you get color on the long strands of hair you don't want it on.
Lets see, I think I'm on my Fourth point.....I have grey roots. The directions say for grey roots, leave on for 15 minutes. It doesn't cover the grey. I will say this, my grey roots are a little less obvious, but they are now light brown with a tint of orange.

OK, so.....bad bottle design.....NOT NEAR ENOUGH PRODUCT to cover what you need to cover....Does not cover grey well at all. Wish I could get my money back.

I used this product last night, and I'm pretty happy with it! I have highlighted blonde hair with dark blonde roots. I tried the nice and easy root touch up before, and it was awful. The reason was probably because the lightest blonde color available was not very light (I think they make a lighter one, but I haven't found it in any stores), so it turned out brassy and orange. The root rescue was available in a 9, so light blonde. I've learned that the at home boxed colors tend to turn out darker than they look on the box, so this one was great. It's not brassy at all. I have some pesky grey or white hairs that I wanted to cover, and I don't think this did a fantastic job of it, I think it;s going to fade fairly quickly, but these days my roots start to bother me about 4 weeks after getting highlights at a salon- coloring my hair that frequently is not financially sustainable for me, nor is it particularly good for the hair. So, I'm happy because this is definitely going to tide me over between salon visits and it does look good. I think my roots were not all that bad to start with, doubtful anyone else would notice unless they were looking directly at them under flourescent light (which is what the bathrooms at wok have!) but also, I think my little touch up job is unnoticebale as well. The main thing is that it did blend in with the existing highlights really well, and it's not remotely jarring with my natural coloring. The nice and easy totally was. It looked like orange roots on blond hair, so for me this product was pretty good-as good as I would have gotten if I'd gone to a salon and gotten a 'color in between' done, and way cheaper and faster. Will most likely repurchase.