This product has been discontinued
I have to say I am really surprised at how much I really like this foundation! They do need a little more variety of colors for darker tones, but I have been mixing with a darker shade of MAC face & body foundation and it is working out great. The coverage is medium/full using a blending wedge and it really does last longer than others I have tried. I'm definitely going to buy again!
I have bought several tubes of this stuff and realize that I now need to write a review! This is probably one of the few medium-full coverage foundations offered at the drug store that are suitable for my skin type (normal-dry). It is a water-based foundation so I avoid using a brush with this formula. I place a dab on my finger tips and apply directly to my face. It provides good coverage which lasts a long time. I can't say for sure if it lasts 25 hours since I don't wear my makeup that long but when I come home from work my foundation still looks great. I've even had people ask me if I retouch my makeup at work since it lasts so well. A few downsides: it oxidizes like crazy. I actually gave up on this foundation for a while until I decided to start wearing it with a foundation primer. Since then, I haven't had any problems so just be aware. Also, it is heavily scented so if you are sensitive to smells, this may be a deal breaker. The shade selection is so-so. I wear NC20 in MAC foundation and the True Ivory matches me perfectly in the Match Perfection foundation. In this one, I mix the True Ivory and a tad of the Soft Beige to create a good match. Or I just wear the True Ivory and add an extra bit of bronzer powder afterwards to even things out. Finally, not all of the drugstores in my area stock this foundation so I have to make sure and stock up at the ones that do. It runs around $8 so I try and take advantage of BOGO 50% off sales when they're happening. I hope this helps!
The one I bought was in the glass bottle with the red lid, I'm pretty sure they are the same product though.
I bought this to try and find a foundation that lasts through my 8 and a half hour shifts at work. I decided to give this one a try, and I'm pretty happy with how it has turned out. When I put my makeup on I try to get the oil off my face, I've been trying green tea bags and that seems to work well (it sounds well but it's apparently a good toner), then I used a silicone based primer, as this foundation is silicone based. I think some people may find it a little harder to find a colour that matches, I'm pretty sure I've found lighter colours in the Match Perfection range. I bought 2 bottles of the 2 lightest shades and mixed them together.
I did find the consitency to be a little strange, maybe it was just me, but it seemed more sticky than other foundations I've used, it is better to use a wet sponge I've found to get it to apply/blend better. Even after having it on for a little while it still felt the same way so I put on a little bit of powder over the top to get rid of the feeling (I use Maybelline Fit Me). I am guessing the consistency has something to do with what makes the foundation last longer.
I have a few lines on my face where my makeup creases, I have found that the creases have definitely reduced with this foundation quite a bit. And I have definitely found that it lasts a lot better than other foundations. I wouldn't say it has 100% staying power, but I found about 80-90%. In saying that I work in a pet store where I can sometimes be active, and it does get a bit warmer, so if you're doing a job that is less... sweaty... or even a different skin type, then it may last even better. But I'm quite happy with the results of it and I will definitely buy it again.
Rimmel London lasting finish 25hr foundation is a liquid foundation. The consistency of this foundation is pretty good. It's not too thick or not too thin. It's pretty creamy. It gives a nice satin finished base.
1) Gives a nice satin-matte finish
2) Gives medium-full coverage
3) Lots of shades for people with light skin.
4) Packaging is quite neat.
5) Easy to blend.
7) Sweat,heat and transfer resistant.
8) Long lasting.
1) I have sensitive skin and this foundation broke me out in just one day. It might work better for skin that are not sensitive or acne-prone
2) It gives medium coverage with one layer but if you opt for full coverage it looks cakey and feels heavy.
3) Not a lot of shades for darker skin tone.
It's a good foundation if you're looking for a drugstore foundation. But since I have sensitive skin it broke me out. So I won't be buying this again.
Ok so I have been really fed up with drugstore foundations recently. I have tried so many and the closest I had come to my ultimate was cover girl stay fabulous and even that had been looking cakey on me recently. I had tried this product years ago but was never that impressed but recently they have re released it with new packaging so I gave it a try as it was on sale. I am not normally a big fan of Rimmel but This foundation is AMAZING!! It soaks into the skin making the face look flawless! The texture is not too thick or thin, it covers blemished wonderfully and last all day! I am an oily faced girl and this did not get shiny at all and stayed perfect even at the end of the day. It is a must try! Especially since atm it is only $12. So happy I have finally found a foundation that I love <3
Have never tried any Rimmel product before so I was pleasantly surprised. The only negative thing is the size of the bottle; it's so small!
This is amazing! I would totally buy this it at the regular price, because even then it is not expensive. It is cheap, gives GREAT coverage, is not streaky or splotchy, and actually does last hours and hours.
I cannot believe after all the foundations I have tried, that Rimmel ended up being my HG foundation. I love this stuff. I have this on hand and Estee Lauder Double Wear, I reach for the Rimmel over the Estee Lauder every single day since purchasing.
Things I love about it, 1. GREAT coverage. 2. Does NOT break me out 3. Great packaging 4. The color Ivory blends into my skin 5.Lasts ALLLLLL day. 6. Super cheap.
I have combination skin, an oily T- Zone, dry around my nose and mouth, this foundation does not slide off my face and does not settle into my dry patches. If you are on the fence about buying, just go ahead and do it. It's cheap, if you don't like it, you can throw it away!
Edited to add, I don't always use powder (you don't have to with this foundation) but when I do, I like to set this with Benefit's Hello Flawless and my combo crazy skin truly looks...flawless.
The shade is good, not too orangey, but it feels sticky and cakey. Reasonable coverage though.
THIS IS MY HG FOUNDATION.
I cannot believe that I'm actually saying this since I've tried over 15 different foundations and 90% of them were high end. I've tried from Tarte to Revlon and this is the best foundation I have used. I suffer from a lot of redness and blackheads and I am EXTREMELY oily. Also, I have serrborheic dermatitis which is oily flakes on the skin which almost every foundation either really accentuates the flakes or really accentuates the oil. This doesn't do either. The coverage is semi matte and does not contain shimmers. The consistancy is a bit liquidy so sometimes when you open the foundation too fast, too much product might come out too much. Like I stated before, I do have extreme oil on my face so I do have to blot every 4 hours but with other foundations I have to blot every hour. The foundation does not separate around my pores either or sink into my scaly flakes. Tip for oily gals: put on foundation, lightly dust with matte powder, spray a setting spray, powder immedially again using a puff to push the powder onto the skin) I absolutely love this product but the only downside is that the lightest shade is a bit too dark for my skin time. Other than that I love this product and I will probably never buy another foundation!