I am not a lip gloss person. I hate the way some are too sticky, some are too slick, no pigmentation, doesn't last long, etc. But this was the lip gloss that changed my mind! The shade I own is a berry shade w/ some shimmer (tiny specs of glitter). I love that I can't even feel the glitter and it is barely visible on the lips (I hate when your lip color fades away and all you're left w/ is the glitter GROSS!). This color gives me at least 30 minutes of shine and then it leaves a nice tint of color on my lips for 2-4 more hours. I love that I don't have to reapply this very often (WOOHOO!) and it is moisturizing and feels great on my lips! This is a lip product I carry w/ me when I'm going out or wherever b/c it is not a fussy product. Some people might not like the applicator but i like it more than the regular applicators. Yes, this product doesn't last 6 hours but I have to say that the combination of the way it feels, the color, and the decent staying power - I love this formula. Want to buy more shades!!

Great Color (I think I have nude) and stays on for a long time. Works perfectly! I recommend to anyone!

So impressed by this gloss! One of the longest wearing lip glosses I've ever owned, it even beats my high-end ones! It's not at all sticky and gives one of the glossiest shines I've ever seen. This is officially one of my favorite products.

Picked this up in Target without previously reading reviews. I was very surprised. No it does not last 6 hours but I find it last longer than your average gloss. Looks delightful and my pocketbook likes the price!

I own this in one shade -- I think it's Captivate Me, at any rate, it's a pinky/berry shade. I keep it in my bag almost all the time, because for my colouring it goes with everything. Plus it's moisturizing and does last a long time. No, of course it doesn't stay perfectly glossy and colourful for 6 hours -- silly advertizing. No lip gloss I've ever tried does that. But it does last longer than most, and with nice pigmentation, no crusty glitter, etc. The slightly bendy, curved wand is nicer than most doefoot applicators, too.

Wore off VERY quickly. Not impressed.

NW10 (neutral-cool toned, very fair), blue eyes, Baumann Skin Type is OSPW.

I own many of these because at one time, I really liked the formula because it has alot of slip in the gloss and is the farthest thing from sticky. Not so sure I like the formula anymore, because the slip means you end up reapplying alot.

Non-Stop Glamour looks like a less pigmented version of Orgasm lipgloss. Golden peachy pink.

All Day Seduction is one of the more pigmented glosses, it looks like a grapefruit red pink with golden shimmer on my lips. Very beautiful.

I love this lip gloss. I am on my third tube and will definitely keep a tube with me. I can't remember the first color I bought but it was a subtle pink and I liked it, but then I switched to the color, My Eternity (which is a pinky mauve) and I like this, but I will be finding my original color and switching back as this mauvy color doesn't have a lot of color for me.

The only drawback, and probably WHY I'm on my third tube...it doesn't last long. I find that I'm reapplying it literally every hour if not sooner.

I LOVE this lipgloss.. particularly in non-stop glamour. I have already bought a back up. I'm one of those people that never finishes a makeup product because I'm constantly wanting to try new things but I've almost finished this lipgloss! It's not sticky, It lasts for a few hours without touch ups, its inexpensive and its pretty! What more could you ask for. Favorite lipgloss!!

I really love this stuff. The colors are beautiful and give enough pigmentation. The gloss itself is a perfect texture and doesn't feel to thick or sticky. The shape of the brush is amazing!! It's so easy to apply the lip gloss with. Also, some people don't like it but the smell to me is amazing. The only con is it doesn't last 6 hours.. maybe an hour at the most. I will still continue to buy because it's cheap and works very well.