This mascara is just "meh" for me. I can only use one coat before it starts clumping, and that is a deal breaker. I like 2-4 swipes of mascara to ensure every lash is evenly covered. Plus, it flakes through the day. Not cute. I'll use it up, but I won't repurchase.
I initially had a bit of a love/hate relationship with this mascara. I used it first off after finishing a tube of my beloved W7 Big Lash mascara, but I didn't think it really did anything for my eyelashes so stopped using it. However, I then had a very unfortunate encounter with another W7 mascara (which basically ruined my eyelashes) and decided to try this one again as I remembered the brush being small and quite gentle on the eyes. And since then I've been a complete convert!
This is a very simple, 'no frills' mascara, but I genuinely do think it does a good job of making my eyelashes look fuller and thicker. The brush is one of those prickly looking plastic things (which I normally avoid) but as someone else has said here, it's quite soft so you don't end up poking yourself in the eye. The consistency of the mascara isn't thick or clumpy and it goes on well, lasting all day with very little flaking. And one of the most important things - it comes off easily, so you're not left scrubbing your eyes like crazy to get it off.
I would definitely recommend this if you're looking for a low-cost mascara that gives good results. It costs 3.75GBP in the UK, so at that price you could probably afford to stock up on a few tubes!
I like this mascara mainly because of the look it gives my lashes. I can get a natural, lengthy lash look or a dramatic thick lash look depending on how many layers I build and where I concentrate on building the mascara (at the roots or tips or both). It's very versatile. Flaking occurred in the first several weeks, but now it has stopped flaking in exchange for light smudging every 3-4 hours. I honestly preferred the flaking, but the smudging is gone with a swipe of my finger anyway (not close to raccoon eyes but gray nonetheless), so it's not much of a hassle- certainly not enough to have to pull out a mirror and rub at the smudges with makeup remover. And it's water-resistant, so it won't run (though it'll smudge and flake lightly). Overall, a very good mascara with decent staying power and an ability to provide a separated lash look, dramatic or natural.
If you are tight on money, this is a great mascara to try. I've tried several of the ELF mascaras, and this has been my favorite.
It has a perfect sized rubber wand with small plastic bristles (I usually don't like this type of wand, but these bristles aren't really stiff). The formula is just right - not too wet or dry. It has a nice black pigmentation.
I applied several coats, and didn't have any problems with clumping, flaking, or smudging throughout the day. This mascara gives a nicely defined and fluttery look. It's not a heavy or dramatic type of mascara.
I'm not sure if I would repurchase - I'm still searching for my HG mascara :)
I love this mascara. It adds volume without getting clumpy and holds the curl of my lashes. I have a really thick and long lashes after putting this on. The only weird but not bad thing that happens when I put this on is my lashes grows longer. I don't know why, but it just happens. About the packaging though, the lettering on the side of the tube disappears, so it will be horrible if I have other products that have the same black tube. Luckily, that's the only product that I have that's in a black tube, so I don't confuse it with anything else.
Great mascara for dirt cheap. Not much thickening, but excellent for natural lengthening and separating. Perfect for those days when I don't feel like using an eyelash comb. It seems to be pretty water resistant but I prefer to top with a coat of Clarins Double fix sealant just to get some added mileage. It's gentle on the eyes too.
For the price, this is a great product. FWIW, I'm a very pale 60-year old woman and I have no expectation or desire for my eyes to look like the Kardashians', but I do use a little eyeliner pencil and mascara for some definition around my eyes. This product works well for that. It applies well, dries soft, and is somewhat buildable with 2 coats. It looks about the same on me as other mascaras (for comparison, I've most recently used Clinique High Impact Mascara). It lasts all day without streaking, running, or flaking, even when I am out in hot, humid weather and sweat is running into my eyes. It washes off easily when I cleanse my face at night. Lippie rating: I subtracted 2 lippies because I don't like the hard plastic brush, and the wand is longer than I like; and I added back 1 lippie because of the excellent price and the fact that ELF does not test on animals, which I approve.
Nice mascara. Simple. No clumps. Light, perfect for natural look.
I feel so meh about this mascara. Yes, it's cheap ($3), it gives length, doesn't clump, but I just don't really like it. It's too wet for my liking, and it makes my lashes droop even when curled. The brush is good for not clumping because it doesn't deposit much product, which is why it doesn't give much volume. The packaging is actually very nice and classy. I thought this would give my lashes more oomph. The formula is okay, nothing special. Overall, not that impressed.
EDIT: What was I thinking? This is a really good mascara! It's really black and pigmented. I like how it performs after a few weeks of being opened. It gives good length without clumping, and after a few weeks, it gets thicker and gives me a bit more volume. I like the wand, since it separates well. And using the Eyelash Curler from e.l.f., I no longer have the drooping problem. It's actually a very good mascara. I guess my previous review was a bit premature.
Smart Shopper Daphne Munro with ABC15 recently did a little research on which mascara was best and actually said that she thought Elf Mascara was better than Chanel's $30 mascara. So yeah, I'd say it's pretty cost-effective.