I decided to try this concealer based on the claim of having 24 hour staying power. While it isn't 24 hours it did last a full work day and for about $7 it's not a bad price.
-A little bit goes a long way
-Medium to buildable coverage
-Can be cakey
-Sinks into fine lines
-Doesn't have a wide range of colors
Tip: The colors tend to be a little lighter than they look in the tube, so you might want to keep that in mind.
I bought this concealer because it was on sale for a really cheap price at a store. It does do a decent job of covering my dark under eye circles, however, it dries quickly and is cakey. You could tell I was wearing concealer under my eyes.
This is a really bad concealer, I used it whenever I didn't get good sleep. It is really great at covering up but after a while it looks dry and cracked. Like you are a painting that needs resurfacing. I wouldn't use it to a party or anywhere that I want to impress people because it makes you look like a person with cracked skin. It also makes the under eye area look older than it actaully is.
I love this concealer. It matches my skin tone perfectly, and gives me the coverage I need. It's not too heavy at all. Although I do find it can tend to flake off if you don't moisturize well.
I have stubborn dark circles and I was looking for something to cover them. This wasn't horrible, but it dried out very quickly and started looking cracked and weird. I kept having to smooth it out throughout the day and apply moisturizer even though I don't have dry skin. I gave it another shot the next day, and it dried out the area under my eyes so much that they started itching and it was uncomfortable. After work I went straight to Ulta and bought some Loreal Visible Lift concealer which ended up being the answer to my prayers.
Pretty good color match for me which is a rare find when it comes to drugstore products. Other than the great color match, the packaging and applicator is good. Despite using loose powder to set this, it still faded after about 4 hours of use (this was in hot, humid weather conditions- which isn't too bad but still not great in view this is meant to be a "super stay" product).
This concealer is absolutely fantastic for blemishes. It delivers full coverage with a matte finish. I don't recommend it to be used on dark circles not only because it isn't intended to be used on dark circles, but also because its thickness is not ideal for the delicate, thin eye area. I suggest you use a thinner, lighter coverage concealer for that, such as Maybelline Dream Lumi Touch.
Superstay really does stay for a long time. It lasts all day without having to touch-up--no fading, patching, transferring, or oiliness. And I didn't even set it with powder!
My only complaint that I blame myself for is the shade that I got! I purchased Ivory, because it looked somewhat like my NC30-35 skin tone (slight yellow undertones) in the store, but shame on Rite Aid's lighting and my lack of not seeing swatches before buying, because when I got home and swatched it, it was way too light! I was hoping it could at least match the lightest part of my face (jawline), but nope. I don't want to throw it away, so I'm just going to keep it to lighten my too-dark face makeup or use it as an eyeshadow base. I was considering Light, but that seemed like it had strong pink undertones. The only other options available were Medium Beige and Dark Beige. Next time I'm picking up Medium Beige for sure.
Regarding the packaging, it's a plastic bottle with a doe's foot applicator. Not really special.
I purchased it for around $7, which is about the retail price.
Would I repurchase? Yes.
Heavy and drying. Looks terrible after a few hours. Works better for contouring but not as a concealer. I have very few lines around my eyes but this product managed to find the few I do have and accentuated them in an unflattering way. Yuck.
Delivers great coverage for any blemishes, redness and scars along with excellent staying power. Best results with a good moisturiser and oil-combination skin. The packaging is convent for travelling and hygienic provided you don't apply the concealer directly to blemishes.
I have dry skin, and usually gravitate towards liquid concealers for all uses because otherwise I run the risk of flakiness and patchyness.
So to keep it concise,
- Insanely good coverage for a liquid concealer, probably the best I've come across! If you need to cover something serious up, this is really up there with some high-end stuff.
- Inexpensive and widely available, Maybelline is stocked pretty much anywhere you can buy makeup at all.
- Good shade range, for a super pale girl, the lightest shade (Ivory?) works great, and doesn't lean too yellow or pink toned.
- Good packaging, never experienced any leakage, although if you were using this on blemishes it would probably be best not to apply this directly to the spot, otherwise you might hygienically compromise the rest of the product.
- Quite a matte finish, which ultimately leads to dryness. Good priming and exfoliation is really required. Oily skinned ladies would probably adore the formulation for the matte finish.
I wouldn't even attempt to use this under the eyes if you have normal/dry skin.
- The whole 24-hour wear claim is pretty outlandish, and while I do think it is important to judge a product on the claims it makes, I think it's also important to know when to shrug it off and realise that it's nothing more than a marketing strategy.
But the point is that the lasting power isn't amazing, but I find it's better than most drugstore concealers, and can be made better by a primer and good blending.
Overall, pretty great drugstore product, just a shame that it's a little drying.