This is the first and only gel liner i have ever used, and honestly i absolutely love it. i don't know how it compares to the expensive brands, because i don't use them. I have it in black and the gel goes on super dark which i love. It came with a brush that works well but you just have to make sure to clean it regularly. I wear eyeliner a lot, and i've had the same thing of gel liner for almost a year (with not wearing any other kinds) so it's definitely worth it!

it works really well and I love the eggplant color!! the only thing is the brush that came with it is absolutely awful so I bought a different one but other than that it's great!!

I am an eyeliner junkie and I was super excited to try this. Unfortunately, like the automatic stick version, this eyeliner was terrible for me: caused irritation, left smudges on my contacts, and made my eyes itchy and watery. Beautiful color and look, but terrible for my eye health. :(

I am an eyeliner junkie. If asked what makeup I would bring to a desert island (disregarding sunscreen, face wash, lip balm, etc... I mean *actual*, frivolous, aesthetic-central makeup, assuming that there would be an attractive pirate on said island) I would answer eyeliner. To me, Maybelline gel liner is every bit as good as Mac, Clinique, Bobbi Brown, etc. but for less than half the price. The black is really inky black; the brown is dark espresso brown, both perfectly matte. The eggplant/aubergine is gorgeous for hazel or green eyes and dark enough for brown eyes with black hair/lashes. Use the included brush for a smudgy sexy look or a precision brush (I favor the Mac 210) for tight-lining or a dramatic cat eye.

I like it, very black, matte, (some liquids look a bit ... glossy??) good to apply with an angled brush. Lasts all day. Smudges quite easily though.

When this product first came out i have to say i was pretty excited because i couldn't afford expensive MAC gel eyeliner or Chanel or anything like that at the time. Maybelline was probably one of the first drugstore brand to sell gel eyeliner at a pretty cheap price of $16 in Australia. It came with a free brush which was pretty cute but i didn't think the brush did a good job so i ended up having to buy an angled eyeliner brush anyway. Overall, application was pretty smooth and easy and everything looked really nice at the beginning of the day. At the end of the day however, i would have smudges all under my eyes like a panda which i really didn't favor. I don't think i'll purchase this again, but i don't mind using it every now and then when i'm going out for short periods of time, but if i'm going clubbing for instance, where it'll get all hot and sweaty, i'll think i'll pass with this product.

Great gel liner! It's what got me to fall in love with using gel liner. I don't know if it's just me but this eyeliner starts to smudge on my lids without a primer. That's why I prefer wearing it with a liquid liner on the top. But overall, it's awesome and super easy to use! It has such a creamy texture! Although the black is not completely black. It's more of really dark grey..

I love this eyeliner! It's the best cheap gel eyeliner i've ever used. It goes on smoothly and is super easy to work with. I love that it doesn't smudge under my eyes which is amazing, seeing as just about every other liner does. The best part is, this little pot lasts forever! It takes me at least three months to go through a pot of this, even though i wear eyeliner everyday and reapply frequently.

The only flaw with this product is that, if I wing my liner it tends to fade after a few hours, something I could quell with some eyelid primer I'm sure.

Love the black, dramatic effect this gives and how extremely pigmented it is! :D
Although, the brush could have been a lot better.

I hate the brush it came with (mine had damaged bristles) but the eye line is pretty good. It goes on very smooth. I have found the lasting power pretty good. For some reason I just don't think it's awesome but there is nothing really wrong with it.