I just purchased this and the lash 360 to use together after never having tried either of them. I put one coat of this on first and was very happy with how it looked! Beautiful length, zero clumping and it dries very very fast! That might be the only complaint is that i prefer something to be just slightly wetter.
I then put a coat of the 360 on and it made them look even more amazing! Same as the lengthening i wish it was just a little bit more on the wet side but it really is a beautiful product. I purchased the two together for less than it would have cost to get Diorshow, which was the one i was planning on purchasing next.
Waiting to see how it holds up throughout the day.

Absolutely love this. It is perfect for daytime. The shape of the brush plus the amount of product it picks up means that this is probably the only mascara I have ever found that I can just brush on and go, without using an eyelash comb. It just looks perfect all on its own. I even put it on when I'm on the tube and I know there's only half a stop left until I have to get off. It won't give you awesome volume, or extreme length for that matter, but it will give you beautiful definition that looks very natural, with absolutely no clumps. A bit too expensive since I don't think of No7 as being a high end brand, but ok, and affordable with a voucher.

I bought this because I like these plastic plastic bristtled applicators. This is a nice mascara. Not very heavy so better if you're looking for the natural look. It does run a little later in the day which is why my search for a truly great mascara continues.

I love this mascara so much, it really opens up my eyes and I get so many compliments when I wear it! It makes my eyelashes really long, and I find it easy to take off in the evening when removing my make up :)

I love this mascara! It truly adds wonderful length that looks perfectly natural. It does not clump, the definition and separation is top notch. Great price and expensive-looking packaging, too! The brush is "comb"-like and really brushes through the lashes. I do wish that the black shade was just a bit darker, but other than that I couldn't be more happy with this product. Boots does not test on animals and we should all buy cruelty free! I will most certainly buy this product again and again. Perfect if you want long lashes that give you a "doe-eyed" effect!

I thought this would be really good since it's made in Germany...

I have this in Black and I apply a few coats on my top and lightly on my bottom lashes. Looks pretty Good! I Love how my lashes appear Long and flirty looking. Very easy to remove at night time with make up remover wipes. Boots is my favorite mascara and it's always sold out at my local target, today there was only 2 left! I would be upset if it was sold out and I couldn't buy this since I always wait till the last minute to pick up some new mascara when I run out at about every 3 months with daily use.

The next mascara I buy I will compare it to this. I really like the long length, and how my lashes look pretty natural. When I am in a hurry I apply like one coat but if I have 5 minutes or more I apply extra coats and the mascara looks really good! If I get boots mascara again I will try something different. I found this at target.

UPDATE - June 24, 2011 I bought this again at target since I love this mascara soo much! I got black again.

Update April 2012 - I still buy this Mascara and wear it everyday!

This has become one of my favourite mascaras. I always have a lot of trouble finding mascaras that work for me as I have quite thick and curly (almost tangled) lashes, so I have to find a mascara that will separate them, which this does successfully without clumping. I love the brush and use (old brushes) it on my lashes after I've applied other mascaras. It doesn't offer great coverage - I found I have to do a couple of coats - but I think that's infinitely better than it clumping. Have and will recommend it to others.

I have been wonderfully guided by the reviews on MUA for a few years now but this time it hasn't worked.

This mascara does very little, doesn't lengthen, doesn't curl, doesn't thicken. It does however stay on and you don't have panda eyes by 3pm which is why it has 2 stars.

The brush is super bendy so you have to be careful, don't press too hard when applying or it springs and you end up with mascara below your lower lashes.

It requires 2-3 coats and takes up 5mins of my time in a morning to apply.

Really don't know why they're all these good reviews.

Having tried a couple of other No7 mascaras, it's clear unlike Max Factor No7 do not do good mascaras.

Unfortuantely the UK doesn't have the same rights of return just because it's not very good as the US or this would be going back.

I've tried so many mascaras and been disappointed many times, this time was different!
This mascara is really very good. I love plastic 'comb' type wands as they offer really good separation (and my tip with this particular mascara is to bend the wand at a near 90 degree angle to get better curl). Anyway, the formulation offers good length as well as volume if you apply a couple of coats (I usually apply about 3 or 4; i like VERY prominent lashes) and it lasts well without smudging or flaking and the curl doesnt drop quickly unlike some.
It's a reasonable price and I would buy again if i didnt have the money for a more expensive mascara! I like the brush so much that I actually dip it into other mascara tubes now that my 'extreme length' is drying up.

This has to be one of my favourite mascaras. I bought this when it just came out for the first time and was on special offer, usually i would not have even noticed it as the packaging is a little plain, and it is really expensive for boots own brand.
It has one of those hard plastic brushes which I am not a great fan of as i always seem to go too near my eyes and it can be quite sore. However this gets away with it, as I think it gives a great effect.
My lashes are already really long but this does manage to make them look longer and fuller without any big clumps, and the brush separates your lashes out well.
I always usually take ages to apply mascara, but i find even if i'm in a rush and just have time for a quick coat, this still gives a good effect.
I would definitely buy this again, but I'll wait until it's on 3 for 2, or use my advantage card points as it's a little expensive, I'd say it was worth it though as it does a much better job than others in the same price range.