Great color and product in crappy packaging with classic Noxema smell. Love the color, bright pinky plum with hints of shimmer. Small amount, and the brush is useless, but the product itself is pigmented and easily blended, a true drugstore gem. I don't mind the smell,and it fades anyway.

I saw that this blush was used on Taylor Swift for a magazine cover shoot and figured I'd give it a try because her skin always looks so luminous. I had some doubts when I saw this up close and personal - the color doesn't look very plummy too me and also looks a little dark in the pan for my fair skin. But since it's super cheap and I had get to find my HG blush, I gave it a shot. I'm so glad I did! It's not too light or bright or too dark - it's just right. And as many reviewers have said before me gives me that just in from the cold flush that I've always wanted. The only downside is the packaging - the tiny blush brush tends makes it difficult to blend the product and the small rectangular square of blush makes it difficult to use a regular round blush brush.

Oh well, I'll make it work cause it's gorgeous. If BB Pale Pink, Paula Dorf Ballet and Benefit Dandelion look great on you, you should absolutely give this a try!

Products like this one are a big part of the reason we makeup junkies keep buying new things... sometimes you really hit a jackpot!
This blush is absolutely beautiful! Finely milled, easily blended, and the scent (yes, the old Noxzema scent as another reviewer mentioned) fades quickly.
Toss the brush immediately and use your own.
This shade should flatter nearly any skin-tone and is on par with the very best HE blushes. A must-try and a definite re-purchase.

This is a really pretty, light-to-midtone plum color. I had bought Plum Plush and it was a little too dark. True Plum is a lighter, cool toned plum color that goes really nicely as a pop of color on my cheekbones. I'm NC25 for reference.

The price is around $4 - I bought this at Walmart.

I am surprised at how nicely CG blush wears. Most of the colors I've tried are pretty pigmented, and work nicely as a pop or flush of color on the cheeks - very blendable.

The scent doesn't bother me - although I know it does bother some people.

In a recent issue of Glamour magazine I saw a blush featured that was cool toned.... it was almost an orchid color and it was so unusual. It struck my curiosity and suddenly I wondered if maybe a cool toned blush would work for my cool toned skin. I had always gone for warm shades thinking that would counteract my pale skin. I went to the drugstore for a quick fix and bought a Cheekers in True Plum. I LOVE it and am so pleased. First off, the price is nice. Secondly, while there is a faint fragrance to the product, it's very light and fades so fast it isn't an issue for me. Now for the color and performance... I couldn't be happier. The texture is smooth and fine and is not too matte nor shimmery. It's also perfectly pigmented. It's not so opaque where it is costumey, but it's also not too sheer. The brush they give you is the typical synthetic/acrylic flat square blush brush and I don't use it. I have a cute little tapered, rounded blush brush and I love applying this blush to the hollows of my cheeks and I get perfect definition and a very natural look. The color is actually PERFECT for my pale skin. If I applied too much it could look not so good but on a day that I accidentally apply to much I just take a cotton ball and rub in a circular motion to remove excess. Otherwise I've got it down to a formula and just swirl it on every morning and I love the results.

What a great blush for such an inexpensive price! This color is beautiful - definitely gives me that flushed, just in from the cold look. This is my everyday, go-to blush.

This is actually *gorgeous* on me. It just gives a perfect, rosy, healthy flush---what blush is actually supposed to do. I agree about the packaging---ditch the tiny brush, and re-shape the pan in a square or circle. However, I found the color to be very pretty and the formulation to be smooth, silky, and easily blended. I will definitely repurchase when I run out.

"Looks live I've just come in from the cold" kind of blush. I really like the color, but I have to use a really light hand or it just looks garish on my fair skin, like stage makeup. I can't compare the color to any high-end blushes, but I wouldn't buy a high-end dupe of this anyway. "True Plum" is great.

The color of this great--not too dark, but not too light. The smell is not so good, it's a holdover from when CoverGirl decided to make most of their face products smell like Noxema. But it's a good, cheap blush.

The color does look dark in the pan, but once is applied to my (fair-ish in the winter, golden in the summer why don't i live somewhere it doesnt rain all the time? yellow undertoned) skin it looks exactly like how my cheeks look after i've been at the beach all day-naturally flushed and tres radiant! It lasts all day, i have normal/combo skin and their is quite a lot of product in the container. Obvs i took off one lippie for the waste of space brush and the sucky rectangular strip of blush which makes it hard to get the blush on a normal blush brush evenly. The smell is sort of baby powderish but i can deal with that. Defs a dependable basic worth your money drugstore buy!