I was enticed by it's claim that it protects hair from UV rays, sulfate free and preserves color. I must agree with others that the scent is delightful! It's not overpowering, not fruity or too sweet but what I'm digging right now which is a rich vanilla, cookie scent. It's such a treat for my senses and less of a task when it's time to wash my super long hair! I believe it definitely retains my color and does a wonderful job of keeping it vibrant, less brassy.
The product is very thick. Just make sure your hair is completely wet so it lathers well. Once I rinse the shampoo out, my hair seems to be a bit hard but I use Redken Volume conditioner which leaves my hair super soft and smelling great. Also, it doesn't leave a dirty feeling/residue (Paul Mitchell Color shampoo). I purchased the Antidotes Level 2 for moisture as well in this line and much love for that. I alternate between the two.
I base my review on how it lathers, no wax build-up, color retention, sulfate free, scent, price and packaging. Purchased during Ulta's liter sale. This was the last one left and grabbed it! Must be very popular as there were tons of other liter brands readily available. My HG.
Used previously: Suave (Color & Almond and Shea), Aussie Moist, All versions of Pantene, Sunsilk, Samy, Herbal Essense, Finesse, Tresseme, Nexus, L'Oreal, Biolage, Garnier, Bumble and Bumble, Redken, Matrix Sleek, Joico Frederic Fekkai to name what I can remember.
For reference my hair is long, coarse and color-treated.
I like this a lot as a daily shampoo. It smells absolutely amazing and works well to preserve hair color and get gunk out of hair and is really just a good all-around product.
The first time I used this shampoo I hated it. It smells wonderful but that's about it. I found it much too harsh and even with conditioner it left my hair stripped and tangled. My hair apparently doesn't like ammonium sulphates. Would not buy again.
i really like this! it makes my hair really shiny and smooth. it smells like toffee :) it haves a nice pump too... i dont know would i repurchase, coase its pretty expensive and some cheaper shampoos does the same thing and i like to use a lot of shampoo, coase i have a lot of hair.
This is an everyday shampoo rather than a shampoo that has a specific claim or duty (i.e. moisturizing, volumizing, smoothing, etc.). It takes a couple of squirts to really work into a lather, and the lather is thin, dense and creamy. It leaves my hair feeling soft and clean. I'm not sure if it makes my hair any shinier since my black hair already looks shiny. What I really love about this shampoo is the scent. It smells like vanilla/caramel/toffee/hazelnut! I almost want to eat it and if you have a sweet tooth or just love sweet scents, you'll really enjoy this shampoo.
As for any negatives, it doesn't work into a full or heavy lather right away, as it might require an extra squirt of product. That said, it is gentle enough for everyday use and I haven't found it to be drying. It isn't that much fancier than a cheaper shampoo, but the scent is delightful.
First off, I could eat this stuff, it smells soooo delicious, like cake batter to me! It makes my hair really soft and I just love this shampoo. I have the pump form packaging which makes it a lot easier in the shower. I'm almost out, and I definitely need to stock up on this stuff!
WOW! I thought Dumb Blonde was the best shampoo I ever tried, this stuff knocks it out of the water. It has a nice chocolate/caramel scent and the conditioner is awesome. I feel safe using this without over-conditioning my hair. The dumb blonde reconstructor is great, but too much protein can damage your hair. This makes my damaged hair feel soft and almost virgin again. I just wish they gave you the same equal amount of conditioner like the shampoo. 13 oz. of shampoo and 8 oz. of conditoner... not a good match! lol
I am really impressed with this shampoo. My natural hair color is dark ash brown. I no longer color my hair, so I can't say how well this helps "preserve" brunette color. But as a natural brunette, I do feel that it "enhances" my color, so to speak. PROS: It makes my hair shiny...to a noticeable extent! I have NEVER known a shampoo to actually make well on the promise of shiny hair, but this one delivers! I usually don't like food-scented cosmetics, but this smells delicious, kind of like caramel or vanilla cake batter or something. I think the reason it doesn't bother me is because it smells really authentic, unlike most other food-scented products that smell super fake and make my stomach turn! When your hair dries, the smell changes to a less intense, dessert smell. I like this. I get to have the decadent smell to make my shower more fun, but I don't have to carry it around with me all day. (I should note that I don't use the corresponding conditioner with it. I feel that it is moisturizing enough without the conditioner...another plus!) It also lathers well. The only CON I can think of is that I don't really care for the packaging. The pump is nice in the shower, but good luck if you want to take it with you on vacation! Not exactly portable! Maybe they have travel sized bottled that are without a pump...? Anyway, I would definitely buy this again. Yes it's more expensive than drug store brands, but it's also 100X better than any drug store brand I've used (and I've tried most of them!).
I love this shampoo! I just used it and I washed my hair and conditioned it with brunette goddess and it has left my hair so soft and smooth and lovely.
The smell is wonderful! It's like a toffee meets almonds meets vanilla :)
This is my HG shampoo (along with the conditioner) that I've been using for 3 years now. After using Pantene throughout my teens and early 20's, I decided to go on a hunt for something better.
I have very fine, dark brown, often limp hair. I've tried everything imaginable from the drugstore to beauty supply stores and even Sephora. Brunette Goddess is the best!!! The liter shampoo/conditioner combos go on sale at Pure Beauty 2 times a year. They'll last you anywhere from 6-8 months, depending on usage. I usually use two pumps of both.
This shampoo has left my hair sparkling, healthy and amazing for a long time now. No split ends, although that may be because I stopped dying my hair for a good 3 years. Restarted dying but the shampoo/conditioner is holding up. It's my staple shampoo and have had no problems with it. Great smell, cleanses well (although sometimes I do feel it doesn't cleanse enough, which may contribute to not overstripping the hair follicle and leaving the natural goodness and shine) and leaves hair smelly delicious!