Great product, great idea and near-perfect execution. The packaging on this BB cream is simply to die for, the little cream blush in the cap is such a perfect addition. This would be an ideal product for girls on the go since a cheek and lip color is already provided. I'm not 100% crazy about the way that the label looks on the plastic tube (paper label plastered on), but the overall packaging is quite nice.
The cream itself is quite light and would likely be suitable for a NW10-20. Anyone lighter or darker than that range probably won't be able to use this product in shade 1. I'm actually not sure if it comes in a shade 2.
The cream itself has a good medium to full coverage. It isn't runny at all, it strikes me as a little tiny bit tackier than the average moisturizer. The texture is fine, IMO, but just in case you were wondering.
It looks lovely on the skin and I love that it's a SPF 37 PA ++. Excellent product, very reasonable price.