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69% would repurchase
Package Quality: 3.8
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on 10/4/2014 6:33:00 PM
More reviews by Tullippe
Age: 56 & Over
Skin: Very Dry, Other, Not Sure
Hair: Brunette, Other, Other
WOW is right! Although this mascara is described as voluminizing, it did not add much volume to my lashes.However, in terms of lengthening and definition it is outstanding. My eyes are very hooded and thus tend to look small and droopy. But let me tell you this mascara gives my eyes that big wide eyed look and really makes them pop. Very nice. The formula is a little bit wet, but not too much, and the result is very black glossy looking lashes. Also, I experienced no flaking and no spider lashes even with two coats. This is very comparable to Lancome's Hypnose. Got this at Walmart for $2.98 and I'm impressed. Will definitely buy again.
2 out of 2 people found this review helpful.
on 5/4/2014 9:07:00 PM
More reviews by emilykathleen
Age: 18 & Under
Skin: Combination, Medium, Not Sure
This is my new favorite! I picked it up on a whim today and I couldn't be happier. Mascara tends to frustrate me since my lashes are stick straight (some are even at a downward angle) and never behave or hold a curl. This mascara tames my crazy eyelashes! All I did was give them a quick curl and apply two coats and I was left with long, feathery, thick, CURLED lashes that lasted and lasted. This is such a great mascara for an awesome price (plus the packaging is so cute!) Give it a try! :)
3 out of 3 people found this review helpful.
on 4/27/2014 10:26:00 PM
More reviews by BrightEyes001
Skin: Sensitive, Fair, Warm
Hair: Brunette, Wavy, Fine
MY HG!! Seriously, it gives me that long, full, thick, feathery look of false lashes with NO falsies needed! It is a bit on the wet side, so it's prone to clumping, but I just layer a thin coat of Covergirl Clump Crusher underneath before applying this. So amazing. Give it a shot! At >$4 a tube, what do you have to lose?
on 2/21/2014 1:19:00 AM
More reviews by rcookie13
Skin: Oily, Fair, Not Sure
I LOVE LOVE LOVE this mascara! I saw it on sale for .99 at Ulta and I bought it on a whim, knowing nothing about it. Since then, I have given away ALL of my Maybelline mascaras, my They're Real mascara, and my MUFE mascaras. This added so much definition and volume to my lashes that I will never try another mascara again. With proper technique and an eyelash comb, I have no problems with clumping like many other reviewers mentioned.
on 2/14/2014 11:44:00 AM
More reviews by mellypmakeup
Skin: Combination, Medium, Warm
Hair: Black, Other, Other
This is a pretty awesome mascara. it's not too wet and not to dry. The brush is a little different and vert stiff but I seem to like it It has a bit of a scent which is also ok. with all that being said, the length and volume this mascara gives is great! I dislike flimsy lashes or just plain long with no volume.. well this like under $4 tube does both! It's pretty good. It's not my absolute favoritwe but I often pair this one with others or with my favorit when it's drying out. This one helps out a lot!
on 2/5/2014 9:33:00 PM
More reviews by Rachulll
Skin: Dry, Fair, Neutral
Hair: Blond, Wavy, Fine
Maybe I got a weird tube, because I keep reading reviews about dryness and my tube is suuuuuper wet- one of the many reasons I don't like it. Beyond that, it clumps like mad, doesn't volumize and smudges very easily. Guess it makes sense since it was so cheap, but I'm very disappointed.
1 out of 1 people found this review helpful.
on 1/25/2014 2:20:00 AM
More reviews by Jaytexas
Skin: Combination, Olive, Cool
Hair: Black, Wavy, Coarse
Rimmel has always been my go-to brand for mascaras. Honestly, rimmel is my overall favorite drugstore makeup line. Lol *clears throat* but back to the mascara :)... you can use it for a nice coat for a natural looking lash or you can build it up for a nice glam look. It CAN and WILL clump only if you go overboard. I have the thickest wavy hair but yet have the straightest/thin lashes in the world. (Hmph :/) this is the only mascara that will give my lashes a little "oomph" without having to use a eyelash curler. Also, I use it in the color "extreme black" and it's true to it name. It greatly pigmented! It gives my lashes a nice tint and I have naturally black hair already.
on 1/5/2014 2:22:00 PM
More reviews by DezzyDee
Skin: Acne-prone, Fair-Medium, Not Sure
Hair: Brown, Other, Other
i got this for Christmas and i love it. its got a funky smell, but i dont mind. it gives me natural looking, non clumpy length and volume. my total HG mascara
on 12/23/2013 1:27:00 PM
More reviews by Beautybaloo
Skin: Combination, Fair, Cool
Hair: Brunette, Straight, Fine
Not the best I've ever used. Don't like the brush and the way it loads the lashes. Clumpy.
on 11/30/2013 7:09:00 PM
More reviews by Suil
Skin: Normal, Fair-Medium, Neutral
With a name like "Extra Wow", I expected wham-bam volume and drama. Instead, this mascara delivered perfectly fine, but ordinary, definition. It held a curl after I used a curler, and it darkened my dark lashes. But it did not add enough volume to make it a keeper. I returned it. Am sticking with combo of Benefit's They're Real and Geisha Ink mascaras.
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Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)