WRITE A REVIEW
78% would repurchase
Package Quality: 4.1
Filter by skin/hair/eye
Filter by age
on 6/26/2014 10:11:00 AM
More reviews by blairXwitch
Skin: Combination, Fair, Not Sure
Hair: Blond, Wavy, Fine
Well this toner has never worked for me, and I tried it several times over the course of 10 years.I use it with a 20 vol developer, and leave it on 15-20 minutes (I'm always afraid to leave it on more because my blonde hair turns black with it on so I don't want to have a surprise upon rinsing!). My hair looks just as brassy and yellow as before, just more dry. I'm basically damaging my hair for nothing, which is not cool.
on 5/10/2014 5:19:00 PM
More reviews by shivapet
Skin: Normal, Fair, Not Sure
Hair: Blond, Other, Other
I cannot praise this product enough!I had dark blonde hair and wanted to get it white, so bought L'Oreal extreme platinum box dye, but anticipating some yellowness, bought the Wella color charm T18 shade toner. After applying the platinum, my hair did indeed turn yellow. After rinsing, i mixed one part color charm to 2 parts of 20 volume developer, and applied immediately. Left the product on for 20 minutes, don't be alarmed when it turns violet, that means its working then rinsed and used a good conditioner. The results were brilliant, toned from scarecrow yellow to almost white hair. Achieving pure white hair is near on impossible, but this gets it as close to as you will achieve at home. I will never use another toner again.
3 out of 3 people found this review helpful.
on 5/5/2014 8:13:00 PM
More reviews by VerniePie
Skin: Normal, Fair-Medium, Warm
Hair: Blond, Wavy, Medium
This is the toner I currently use. I have been bleaching my natural mousy brown hair platinum blonde off and on since I was a teenager and I always use a toner. I have been using T18 (White Lady) for the past 2 or 3 years since they discontinued my beloved Clairol Creme Toner in Extra Light Platinum. I find that the Wella Color Charm Toner in T18 is the next best thing but I honestly much preferred my old Clairol toner. This one isn't bad as long as you're careful with it.I found that with the Clairol toner I would get the perfect blonde shade every time, a beautiful bright true platinum blonde reminiscent of the iconic Hollywood blondes like Marilyn Monroe or Jayne Mansfield I really miss that toner and continued to purchase it online until I literally could not find it anymore so I had to make the switch to this toner. This toner is the next best thing to my Clairol one but I really have to be careful about how long I leave it in and sometimes I get better results than other times so this toner is less predictable results-wise than my old Clairol one. With the Clairol Creme Toner I always got the same results which was a beautiful true platinum blonde with all the nasty brassy tones removed but at the same time no grayish or purplish tones in my hair. It was really the best! With this Wella toner I find that sometimes I do get that perfect shade of platinum blonde just like with the Clairol but then there are other times I use it when I get a definite grayish or purplish cast to my hair that I absolutely cannot stand. It does not last forever and after a couple shampoos it goes back to normal but I don't like that happening in the first place. One thing this Wella toner is REALLY, REALLY good at is exactly what it is designed to do which is remove brassiness and unwanted yellow or gold tones from bleached hair but I feel like it does almost too good of a job because it often times leaves a grayish purple tone to my hair. The Clairol toner also removed the brassiness but without the noticeable albeit temporary grayish purple discoloration. So the major problem I have with this toner is the inconsistency of results but as far as removing those ugly brassy yellow tones it does a very good job! I would say give it a try if you are trying to achieve a platinum shade as this is really your best option for platinum blonde but try only leaving it in for 5 or 10 minutes at first so your hair doesn't turn grayish purple. If you require more toning than leave it in longer the next time you use it. The formula is a little liquidy but it is not harsh at all and is very gentle on the scalp especially after the harsh bleaching process.I have done a little research and I think the reason I keep getting different results with this toner has to do with the porosity of my hair. I think sometimes my hair is more porous than other times and therefore it soaks up more of the toner leaving it with more of a grayish purple tone, other times my hair is not as porous and it just comes out a nice platinum blonde shade. This was never a problem for me with the Clairol toner but I guess this Wella one is stronger or something. If you find that you are having this same issue I recommend not leaving the toner in as long as it is recommended on the instructions and what I'm gonna start doing is use a porosity treatment before applying the toner like Roux Porosity Control so that my hair isn't too porous and doesn't soak up too much of the toner. For those of you interested on how I lighten my hair I use Clairol 7th Stage Creme Lightener (Bleach) with 2 packets of the 7th Stage Lightening Activator and a 40 volume Creme Developer. For a root touch up I apply only to the roots using an applicator brush and am very careful to avoid the previously bleached hair so I don't over-process my hair which can cause extreme damage and breakage. If you are applying to a full head of hair be sure to apply to the mid lengths and ends first and the roots last so you don't end up with white roots and orange hair (the roots process faster than the rest of the hair) I prefer creme bleaches to powder bleaches because they lighten better and are not as hard on the scalp or as drying to the hair. After my hair is fully processed I rinse the bleach out and then shampoo and condition with Nexxus Humectress to put the moisture back that the bleach stripped away and then I proceed to tone it with the Wella T18 mixed with 20 volume creme developer I then rinse and proceed to deep condition with Aussie 3 minute miracle. I do a protein treatment with my K-pak Reconstructor once a month which is very important for chemically processed hair because it adds strength back to fragile processed hair. I also alternate deep conditioning treatments between the Aussie 3 Minute Miracle and the Queen Helene Cholesterol conditioner I also do periodic hot oil treatments usually with the Vo5 hot oil treatment. It's a lot of maintenance being blonde so keep in mind that it is a commitment if you decide to take the steps to go blonde.
5 out of 6 people found this review helpful.
on 4/13/2014 2:44:00 PM
More reviews by Jodi12
Skin: Dry, Fair, Not Sure
Hair: Brown, Other, Other
Wella T14 Color Charm. Best. Product. Ever. Why didn't I know about this??? I have blonde highlights, and I live in an area with very hard, mineraly water that turns blond to brass within weeks. It just looks awful and cheap, and often just rinsed my hair with darker semi's to cover the ickyness. After my last highights, I did not want to go darker as summer is on it's way, and what a waste of money! OMG. When I got out of the shower after using, I almost cried. It was the blonde I had been looking for all my life, not to be too dramatic! Soft, well blended, NO BRASS, and brought out the brightness into my skin. After drying and styling, wow. Just wow. Used as directed, and left on for 15 min, covered with plastic to keep from drying out. Rinsed and used high quality conditioner, no shampoo. Thank you Wella!
2 out of 2 people found this review helpful.
on 3/4/2014 5:07:00 PM
More reviews by AngelaStalker
I used this after putting color oops in my hair. It was able to get all the orange tones out. I have only used toning shampoo in the past and wish that I discovered this stuff sooner! It is amazing.
on 2/24/2014 8:38:00 PM
More reviews by MsPsylocke
Skin: Combination, Fair, Cool
Used Natural light blonde instead of Light Ash Blonde thinking it's just my roots it'll blend. Oh heck no it did not! It pulled so red well more gold and brassy. I was not a happy girl so I went to Sally's and picked this up and some shimmer lights. Did this just on the roots first and it did what I hoped and ashed it out really well. I wanted more so I did purple protein filler with some Wella Demi Light ash blonde on the rest of my hair and the more golden spots in the front. Worked well then today just said why not do another. So I picked up another T18 and did my whole hair with some conditioner added to it for 20 minutes and it brought it to such a nice beige blonde with silvery highlights. Very happy with this toner and will use it again as a colour refresher and saver:) Make sure to watch your tone because you can tinge a light purple but it washes out. Recommended!
on 2/19/2014 1:45:00 AM
More reviews by pixiegrrl
Skin: Normal, Fair, Cool
Hair: Brunette, Straight, Medium
I have medium brown in a fairly short pixie cut, longer on top, but I had always wanted blonde hair with that pale lavender undertone so I decided I would finally go for it.I did all my research on bleach and toners, and found this "white lady"** toner kept showing up. Bought it from Sally's with a 20 volume developer and took it home to finally try it out (after bleaching to the palest yellow blonde I could manage). Left it in for less than 5 minutes and rinsed, noticed some patches were white while others were still yellow. Did a second process and left it in for a little over 10 minutes then rinsed, ended up with a fantastically silvery-lavender blonde. I would recommend this product to anyone wanting to go for that pretty white-blonde tone! Just be sure you've bleached enough and don't have much orange left in, or it won't work properly.**It's no longer called "white lady"! It's T18 "lightest ash blonde"! Be sure to look or ask for that in the store if you're going to buy it.
1 out of 1 people found this review helpful.
on 2/15/2014 4:48:00 PM
More reviews by nikidan123
Skin: Combination, Olive, Not Sure
Hair: Other, Other, Other
I used t18 toner with 20 dev.Left on bleached hair for only FIVE minutes to achieve results. Worked great. Brass ALL GONE. Would use again. I had previously bleached my hair twice with box bleach.
on 11/17/2013 11:38:00 PM
More reviews by sweetgreen
Skin: Combination, Fair-Medium, Not Sure
A couple of months ago I decided to go back to blonde after having been a dark ash brown/soft black for a few years. I knew this would be a trying (and annoying) process since I've done it before, and was familiar with the various ugly stages hair must go through to be light enough to tone properly. My natural hair color is light brown for reference, but I had layers of dye to strip.After using color strippers (like Color Oops) and drugstore-variety boxed dyes in the "ash blonde" category for a while I was still stuck with a light orange midsection and yellow roots. I can thank Feria's Platinum line for bringing it up to that last stage. This was the strongest product I used. I would definitely recommend doing it slowly and staying away from straight bleach for as long as possible if you're starting from a dark (dyed) color like I was. Of course, I'm not a professional, I just speak from my own experience.I then went to Sally's and they recommended the T18 (which I later realized was the White Lady toner I had loved when I was platinum before.) I had my doubts about whether such a light toner could work on my hair since it was still so warm.This turned my fiery Cyndi Lauper locks into a nice "Nordic" light/medium ash blonde! Just make sure you use 10 Vol. developer for deposit only, you don't need more than that for a toner. Also, as others on here have already mentioned, don't stress out if it turns too grey or purple. You can always shampoo out the excess violet/ash tones later.
4 out of 4 people found this review helpful.
on 11/12/2013 2:01:00 AM
More reviews by longhairdontcare1992
Skin: Combination, Medium, Not Sure
This is my holy grail hair item. I call it liquid crack! Lol. I cannot say enough amazing things about this product. I've found mixing it with a 20 volume helps lift and deposit a lot better to get all those brassy tones out. This will help with making your roots even with the rest of your hair as like I said it lifts. Also have realized the better quality developer you use, the better results. I've been using it with a Kenra 20.
6 out of 7 people found this review helpful.
Popular Hair Color Products
Are you sure this product is discontinued?
daasfdsad, asdadasd, addasdasdas, asdasdasdasfsdfgdfs, fgdssdgfdgfg, gfgdgdfgdhfgj
Reviewer did not try the product Profanity/Vulgar language Advertising (Vendor promotion, iHerb Coupons etc.) Marketing campaign (BzzAgent, Influenster etc.)