at first i was hesitant to try this product thinking it was just another overhyped mediocre beauty item. but i decided to try it anyway. and boy was i glad. this is true to all the rave. awesome mascara. better than shu uemura mascara basic and ysl mascara effet faux cils. and that's saying a lot. HG status.
I was hoping for an HG based on the glowing reviews, but the search continues. This stuff is like putting cement on your lashes; they will. not. move. The wand is bizarre, but it was fine after I got used to it. The main problem for me was the formula; it made my lashes incredibly hard and crunchy and spidery-looking. Removal was not hard but added an extra step (it took oil cleanser plus waterproof eye makeup remover). But if waterproof is what you're after, it delivers; it held up without flaking or smudging all day, which is why I gave 3 lippies.
My favourite mascara to date, and I've tried a lot! When I first opened it, I wasn't sure how to use the wand. The strangest looking mascara wand I came across so far. But the results are great! I use both sides of the brush on my lashes, and the short side works well with the lower lashes. I use 2-3 coats, and do wait for the first coat to partially dry before adding a new coat, if not you will get lashes clumping together. I always curl my lashes before using this, and this stuff will hold your curls the whole day without smudging, in heat and humidity. However you have to be careful when you apply as it can get a little messy with the fibres that help to lengthen your lashes. I smudge on my eyelids everytime, which I clean up with a cotton bud. You need a good make-up remover for this heavy duty stuff - an oil cleanser works for me. Anything less will leave you with leftover product in your lashes. It's worth the minor effort though, since you get such lovely looking eyelashes with volume and length. it's not for those who want a very natural look though.
In short: This holds a curl, doesn't smudge or flake or give me panda eyes. And I live in 60-90% humidity and have oily and hooded lids. But the wand is a pain to deal with, it's very easy to smear this all over your eyelids when you apply this. Although that may be just me being clumsy.
This is a fiber mascara, very typical of japanese drugstore mascaras. It gives length, but not alot of volume. It is super black, so it really defines the lashes. I also have the blue one, which is a very nice shade, it really makes brown eyes pop.
The wand is a weird comb/scoop plastic thing, it's very difficult for me to apply this without getting it all over my lids. But it's fine if you prop a namecard against your lid to "guard" it against the smearing.
It's seriously bullet proof; I can sweat, cry, put in eyedrops and this will not budge. But you have to work with it quickly, because when it dries, it's so difficult to comb through it again. It does take more effort to put on than usual mascaras due to the wand but the formula is unbeatable imo.
Ok, this is my HG mascara. Mascara has been one of my least favorite cosmetics. I have short, sparse asian lashes. All other mascaras would make my lashes droop so that they stick to each other on the outer corners, flake, or smudge like crazy. Plus, even with other mascaras on, you can still barely see that I have lashes.
I curl my lashes with the Trish McEvoy curlers (they are my favs), use the Majolica mascara, then run a Tweezerman lash comb through to get rid of clumps. Wa-La! I look like any fluttery-lashed gal. Don't get me wrong, it's not like I look like a Kardashian, but I have a nice set of lashes. It's totally waterproof, doesn't flake at all, holds a curl, and only smudges a teeny-tiny bit on my outer lower eyelids. It gives better length than volume but is still pretty good on the volume.
The only con: the application can get clumpy, even on one coat - hence the lash comb. So, it's not perfect, but the pretty darn close. As for removal - I find this method gentle on my lashes: I dip a q-tip in Sonia Kashuk eye remover (I bet Lancome's Bifacial would work well, too) and hold it parallel to the ground. I then gently run it across my eyelashes in one direction (from the inner corners to the outer corners) with my eyes closed, turning the q-tip head as you see the mascara coming off. Once the Q-tip is gray/black all around, I use the other side (without mu remover) to wipe up any residue on my lower lid and across my upper lashline. I need to use 3 q-tips per eye. Yeah, it's not quick to remove like my Clinique tubing mascara but hey, it's worth the trouble at the end of the night. I just wish this was sold in the States.
Fantastic product! Holds curl well, lengthens well and is an amazing waterproof mascara! And so Affordable too! Doesn't smudge or clump which are definately my pet peeves. I've tried clinique High impact mascara in the past and although it never smudged it clumped like crazy!! Guess the downside is though it's difficult to remove.
FANTASTIC!!!! I get so many compliments when I wear this.... It actually boggles my mind how much better asian mascaras are than North American ones... if you like natural but better mascaras like mabelline full and soft, cover girl Naturelux or Buxom lash than definitely go for this!
I have super short, stick-straight, downward-pointing Asian lashes that are incredibly sparse...pretty much, I'm cursed. I'm always on the search for the next best thing, an HG in mascara. I must say, this one is pretty darn close!
- Super black color
- Holds curl like nothing I've ever used - the closest thing was Kiss Me Heroine Make
- BEST at lengthening out of everything I've used so farl!
- Very dramatic volume
- Buildable formula
- Super fine fibers make it easy for them to grab onto your lashes
- Unique wand and brush that has a double side - one comb-like side for lengthening, the other for more volume
- NO flaking what-so-ever
- Awesome, expensive-looking packaging
- SUPER waterproof, bulletproof
- You don't need a primer/base! I usually use my HG Shiseido mascara base for everything but this is the only mascara that I didn't have to use it for.
- One mascara gives you lengthening PLUS volumizing effects...no need to layer!
- The closest thing to fake lashes in a tube!
- HARD TO REMOVE - but I use Extra Virgin Olive Oil on a cotton swab and I just put it up to my eyes to let it soak for a few seconds and it comes off pretty well
- Hard to find (online only)
- Lashes can kinda feel hard...but results are totally worth it!
- Wand/brush will take some time to get used to
- You'll definitely need one of those plastic mascara guards or like a piece of paper/card to put behind lashes so you don't get transfer on your eyelids
Will I repurchase? HELL YESSSS!!!!
This is my first time reviewing a makeup product, and I HAVE to talk about this first, because this is my HG mascara to date. Yes, it's a little on the expensive side, especially considering how I'm in Canada, but I have to say, it's money well spent. This mascara gives off a naturally dramatic look with little to no clumping. Since it's really waterproof (seriously, I think the only mascara I've tried that can rival it would be the Maybelline falsies), I would usually put a light coat of Rimmel's lash accelerator underneath, but even with that on, I still didn't experience any clumping, which is pretty rare for my lashes. The brush/comb itself is also quite helpful, the smaller end being very adept at coating the lower lashes. I would definitely have to stock up on these if I get the chance to go back to Asia.
My current go-to mascara ( a lot of drugstores stopped stocking fasio). Love how it lengthens my lashes and makes them really really black .Not much volume but it gives a natural look so I like it.
The only complaint is well, if you know MJ, you will know it already, it takes a lot of effort and patience ( sometimes it takes away your real lashes) to remove. Not that I mind looking like a post- eye surgery patient for 5-10 minutes in exchange for a day's worth of stares at and compliments of my lashes.