Can it be? My HG foundation at $8? I think it might be.
This foundation is seriously long lasting. Easily a comparison to the Revlon Colorstay foundation, but much easier to blend. It also gave me much better coverage of my acne and redness. I still need a concealer, but my acne's bad, so it's not a deal breaker.
What I especially love is how blendable it is. My concealer can blend right in and not stick out like a map on my face. It also gives a nice, dewy finish, and is a welcome relief for my dry skin.
As far as application goes, what works best for me stippling with E.L.F Powder brush. And then...just wait. Wait a couple minutes for the foundation to adjust to your skin. It will look so much better. I find this is the case with most foundations. Give em a couple of minutes and they adjust to your skin. This one does so flawlessly. Then a light dusting of powder is all you'll need. It stays in place so well. I'm impressed!
I only wish they had more color selection. I'm very pale and found that their lightest shade was too pink for me. I went up two shades to True Ivory and it has the undertones and coverage I'm looking for, though slightly darker. I can fix that with the right powder, but a lighter, less pink shade would be appreciated.
Still, this foundation is a steal! I doubt I'll ever go back.
UPDATE: Still loving this foundation. I was at a Macy's the other day, and one of the MAC SA's asked me if I was wearing one of their foundations. She was shocked to find out it was a drugstore brand, and ended up writing down the name. Drugstore foundation that performs like a high end. Love it!
FINAL UPDATE: Reduced the rating to a 4. Yup, it oxidizes.This is nothing new to me, being pale. Nonetheless, I really did love the foundation and formula, but until Rimmel releases a lighter, orange-free shade, I'll keep looking.
I have the colour 200 Soft Beige and it is the only foundation I have ever found that matches my pale yellowy skin. I also get an incredibly oily forehead that with other foundations I have to constantly powder. With this foundation I get ZERO shine! Not sure if it lasts 25 hours like it says it does but it sure comes close!!
Are you kidding me? A drugstore brand that provides sheer, flawless medium coverage? This stuff is superb, nothing short of spectacular and not just because of price alone. Prepare to be amazed. This reminds me of my first wow experience as a teen buying my first foundation from a drugstore and feeling beautiful. There was a HUGE array of colors to choose from in each skin tone. I took a few tubes of this to the big mirror near the sunglasses stand and held them to my face before selecting one, and it is an exact match. I believe there were a minimum of 16 shades.
I have been in a HE foundation rut so to speak mixing LM, Mac, and Lancome as none of them alone seem quite right.
You DO NOT want to give the tube much of a squeeze as it is quite runny. You Do want to apply sunscreen beforehand. A damp beautyblender or sponge is best but just fingers works great too. Truly incredible coverage., No caking. Feels like skin. Let's not talk about what a bargain it is or they will raise the prices on us, ok? ;)
I had originally given this a 4 star rating, but as I wore it over the next week, I edited my review and now give it a 2 star rating. Over time, this foundation looks cakey - without a setting powder. It also burns when applied to the face, and this is coming from someone who does NOT have sensitive skin.
-not greasy, but moisturizing
-the squeeze bottle makes application easy and fast
-reminds me of a BB cream, but has the finish and coverage of a light foundation
-the color selection is incredibly lacking, I'm a warm beige and the colors were either incredibly dark or they were a 1/2 shade to 1 shade too light. You may have problems finding an exact match.
-burns on the face
Overall, I'm still in search of a good foundation.
I love this foundation! I use a stippling brush to apply it and it blends nicely and looks better than my 30 and 40 dollar foundations! I ordered this on beautyjoint.com, otherwise it would of cost me triple, that is if the product is even in New Zealand! I am in the lightest shade, and i feel i could be just a tad lighter but the match isnt too bad. I live the refreshing smell of the foundation compared to other foundations i've had that literally smell like paint. Deffo recommend!
I can't believe I've only just discovered this foundation. I bought the shade 200 which is probably the best match for my NC30 light-medium olive skintone. This really DOES last as long as it says it does but without the cakey heavy feeling you would expect from a product with promises like this.
Be mindful that this is a slightly drier formulation with medium to full coverage so best to use it on freshly moisturised skin and if possible over a primer too otherwise it can tend to settle into fine lines and dry patches.
I took off one lippy because I hate the cheap looking plastic tube. I wish it was presented in a pump style glass bottle instead.
Price: $17.99 AUD.
I would purchase this again.
I wasn't very blown away by this foundation. For the price, it is nice. It offers good coverage, and 200 soft beige fits my nc20/25 complexion nicely. The main problem I found is that it is very thick, and I find it difficult to spread it across my skin. I've tried flat-top brushes, my fingers, and a damp sponge seems to work the best. The other problem I found was that it never really sets. You really have to powder it, at which point it looks pretty thick and cakey. It does last fairly well on my combination skin, though. For the price (usually 6-8 $CAD), it's worth a shot!
This foundation is a ridiculously bad color match for me. I'm NC15-20, but fairly peachy and neutral, not overly golden. I bought this in the lightest shade, Ivory 100, and it looked like it might work at first, despite being a tad dark. After wearing it for a few hours it oxidized (not orange, but RED) to something like NW25ish. My entire face looked like it was covered in sheer rosy blush-- just like a uniform, reddish pink sheen. The crazy thing is that my skin is pretty dry, so foundations never look that shiny on me, and I even had a correcting green primer underneath, because I tend to get a little red around my nose. I debated taking a Benadryl, because my skin was THAT angry and red-looking, but I realized that it's just a really, really bad color match for me. Aside from that, I didn't like the shine or the coverage (spotty and uneven). This is honestly one of the worst foundations I've tried. I've seen a lot of great reviews, so obviously it must work for some people, but it's needless to say I won't be using or buying this product again in the future.
I've finally found a drugstore foundation that I will use again!. I love my bare minerals but it is expensive to replace. I had given up on finding one after so any attempts and ending up orange and spotty!. They've all looked good when first on but oxidised and gone patchy an hour later. Well my mum bought me this to try said it was in a chemist for£5.99 and she had got me ivory the lightest and having a medium skin sounds way to light!. But this is my perfect shade even though I'm an nc30 in mac and medium in BM. It blended evenly and covered my open pores easily on my cheeks and nose and I loved the flawless face it gave me but I knew I had to wait and see, an hour later gingerly went to check it and no orange or patchiness!!!!, and it stayed that way all day with just a dusting of Laura geller matte maker at lunch. This is a wonderful find at last I never would have expected ivory to be my shade. Also try the rimmel primer in 02 clear this is the best I have used it covers pores and holds my make up all day, I never though it would be rimmel that created a great base for my skin type but I'm so happy and saving a fortune!!!.
****ABOUT MY SKIN****
-I have normal-dry skin. Dry around my chin, nose and mouth, pretty much normal everywhere else.
-I donít really have acne (just a few acne scars), but I have horrible hyper-pigmentation and redness on my cheeks (which requires a medium-full coverage foundation to cover it up).
--I hate the packaging! Too much always comes out! After I squeeze out how much I need, it kind of bubbles over and more keeps on coming out! Very wasteful!
--Transfers a little bit. Nothing major, but it does a little.
--Does oxidize a little. I don't notice it too much on my face (cause I put it down my neck too, so either way it looks the same colour), but I first apply the foundation to the back on my hand and then blend it over my face. When I just put the foundation on its pretty good colour match, then in about 30 minutes it's quite a lot darker than my hand. Idk if it gets darker when its dry, or if it's oxidation, but I suggest getting 1 shade lighter than u think ull need.
--Shade selection isn't the best. I have the lightest shade (Ivory 100), and it's a tad too dark for me when it dries (I'd say it's about an NC20 by MAC, I'm about an NW15). So if you have very fair skin (NW15 of lighter), you won't find a colour match in this foundation. I suggest wearing some sort of primer with this foundation to help it not oxidize as much!
--Tends to not cover up blemishes for long. Mind you, it stays put on the rest of my face all day, just not my blemishes. When I look in the mirror at the end of the day I can always see the redness in the blemish peaking through. So I would suggest accompanying this foundation with a concealer only where needed
--Doesn't have any SPF, so if you do wear this outside, make sure you wear a sunscreen, moisturizer or primer with SPF in it (at least SPF 15-30). Even though many people think this is a negative, I actually use it as a positive (see below)
--The colour in the tube looks darker than the actual colour of the foundation is. So don't judge the foundation based on what you see in the tube, it's very misleading!
--Lasts all day until I remove it at night. Not sure if it's quite 25 hour (I never need to wear my foundation that long), but it definitely lasts a good 15 IMO. Of course it doesn't look absolutely flawless at the end of those 15 hours, but it will still be there and pretty decent looking, considering.
--Provides medium-full coverage, so it will cover basically anything you need to cover. Now I have very hyper-pigmented cheeks, and after a layer of this the redness does peek through a little, but nothing major.
--Doesn't look cakey. I usually apply 1 relatively thick layer of this with my fingers, then blend it out with a damp beauty blender sponge (to thin it out a little and make sure everything is blended). Then, anywhere I need more coverage I use the beauty blender to apply it so that it doesn't look cakey. That's how I apply all of my foundations, and it looks flawless that way with most!
--Is fairly hydrating. It's not the most hydrating foundation on the market, but it definitely hydrated fairly well. Doesn't cause flakes on my dry spots (I have normal-dry skin). I think this is a great foundation for those who have normal, dry or combo skin. Maybe not the best for oily skin, but for the price it's worth a shot!
--Doesn't have any SPF (can be a negative). I like foundations without SPF because I can use them when I go out. Now mind you, I'm 19, so I go out clubbing and to bars a LOT (18 is the legal age here, so no one give me sh*t for that), and my friends and I always take photos. This foundation looks great in photos (as it doesn't have any SPF so it doesn't flash back). If I decide to wear this foundation on a regular day, I would wear a sunscreen/ a moisturiser with at least SPF 30 underneath it to make up for the lack of SPF in this foundation). But this is a wonderful 'special event/going out/taking photos' foundation!
--Withstands sweat and heat! Like I mentioned above, I go out clubbing a lot. And of course you dance a lot, so you sweat. And Australia is a hot country! And this foundation withstands both the sweat and the heat! Of course it won't look absolutely perfect after a whole day of sweating/clubbing, but it will still be there and look fairly decent. When I look at my face in the mirror when I come home from clubbing at like 5-6 AM, my foundation is still all on (not perfect, but it's still there). And also, this may be TMI, but this foundation is great for shagging! Stays put throughout the act, it's great ;)
--I find this foundation easy to blend, even though it does have a slightly thicker consistency (which doesn't bother me in the slightest-I'm used to wearing thick foundations) I know some people disagree with that, but I think it's true! It blends out perfectly and easily both with my fingers and with the sponge!
--Even though this foundation is slightly thicker than most liquid foundations, it doesn't feel heavy on the skin which I love! It looks like skin, and dries to a kinda satin finish (not dewy, but not matte. The perfect middle IMO).
--Great price (as it is drugstore), even for Australian prices (it's cheaper than any Maybelline/Revlon/most drugstore foundations in the drugstore here)
--Doesn't have a strong scent if any, so it shouldn't irritate those who have sensitive skin to fragranced cosmetics
I would 100% repurchase this, in fact I already have a backup. I would rate it 4.5/5, but since that's not an option I thought it was closer for me to a 5 than a 4! I recommend everyone try it,