edit: lol well aren't I an idiot, the three shimmery shades I review below are actually eyeshadows. WELL. :D I'll leave it here out of laziness ...errr helpfulness.
WELL! Aren't these little gems? I was looking for them at Shopper's Drug Mart [Canada] after reading all the great reviews, and I only found a couple. As in, I only found London Baby and Miami Ink, in this line. But lo and behold, there was another line of Essence gel eyeliners there that nobody seem to have mentioned - these have a plastic package [yuck] with a rounded top [yuck] that feels really cheap, and I think they're called 'stay all day' or something like that. The difference is that these are SUPER CRAZY SHIMMER. I got them in 'glammy goes to' [a champagne], coppy right [copper/bronze] and stars something or other, a silver.
Miami Ink looks to me, straight and simple, like a dark sheeny gunmetal gray. Nothing more interesting color wise. London baby I liked. It didn't really look like a 'brown' liner in the typical sense; it is a VERY dark, muddy brown, but it has red and purple shimmers/glitters in it. Very pretty and interesting. These two, once applied, do not budge. It took serious scrubbing to get them off, even though I was removing with coconut oil.
As for the other three: pigmentation is not nearly as good. Because they are so shimmery, the formulation is quite different. More care is needed in applying these, because you need globs to get it opaque. They don't feel creamy going on, per se -- or rather, creamy in a siliconey sense, kind of like it's going to fall right off [which it did, off my brush]. So very moldable, in a dry way. Weird.
ALL of them are super creamy to the touch. I kept making huge dents in my pot even though I'm used to just BARELY touching my brush to the surface [Maybelline] from underestimating the creaminess. That being said, the ones I have reviewed are not as pigmented as, for instance, Maybelline, so you will need considerably more to get an opaque line.
Overall, amazing find for 4 bucks. Reading down these reviews, I am surprised at the different prices listed at SDM within a few days? Weird. I just wish they had other colors! The ones I was looking most forward to were black and purple. I will have to check again.
Just great! I'm so glad that I won't have to spend 12+ euros on the Maybelline one! This one performes much better!
Good packaging, VERY inexrensive and overall great!
Love at first swipe. I got this in Midnight in Paris, which is just deep dark matte black. $3.5 from Ulta. The formula is very creamy but firm, but creamy. Does that make sense? It's almost like softly warmed chocolate. It glides on my eyes so easily, and it's very black indeed (there is nothing I hate more than a product touted as 'black' that's really a washed out faded dark charcoal) Best of all, once it dries, it does NOT budge! I had to rub to the point of chafing my skin before the swatches began to smudge/fade. No need to set with powder. The only thing is the smell. Am I the only one with this problem? Perhaps I got a bad batch, but mine smells like yogurt, of all things - yogurt that's almost starting to go bad. It's not a strong smell, I can only smell it when I open the container and put my nose up close, but it still bothers me because I feel like I got an old product. If it weren't for the smell it'd be perfect. This may just replace all my other black liners.
OMG my first HG!! this is the ultimately best gel eyeliner!
this doesn't smudge on me at all even without any primers or powder on my lid! a first with gel liners! I've tried MAC, BB, Wnw, Clinique, etc.
I got this in London Baby which is a gorgeous deep taupe~ It looks sort of like a natural black on my PPP skin~ I've always had problems pulling off the inner rim look and the eyeliner all over the eye look but this shade actually works! it makes my eyes sultry without being the googly eye lol!
it is $3.99 @shoppers drug mart. it's made in Italy too!! i love this so much that i already wanna buy backups :P continued >>
Easily one of the smoothest, darkest, creamiest gel eyeliners I've tried so far. The wear on this is amazing.
Best gel liner, hands down. No other gel eyeliner lasts all day on me, but this does. Nice creamy formula. I have it in Midnight in Paris and London Baby (I think that's the name..don't like the color though). Get the Essence gel liner brush because it rocks!
This is a pretty good gel liner. I've tried quite a few, with many disapointments, such as Smashbox, Maybelline, L'oreal, Physician's Formula, Stila. WnW..and now this, in the shade London Baby :)
I wanted to also purchase the black one, but the ones at my shoppers were all open and had fingerprints inside...thanks but no thanks.
Anyway, My biggest issue with gels are that although they are supposed to be the longest lasting liners, most of the ones I tried didn't flake or anything, but they faded and smudged SOO much! I had like semi-racoon eyes half-way through school :'( My biggest regrets were WnW and Stila.
The shade London Baby is a slightly taupe-brown with a satin finish. It's the more natural alternative to the black shade (Midnight in Paris). It looks nice on any eye colour, so I those who like a little less intensity, this is the right shade for you! It's still darker than normal brown, but not quite black.. :)
I've only had this for a month or two, so I believe I have a good idea of how they perform on me. so far it's doing pretty good. It has smudged a bit and faded somewhat after a school day (8:30-3:20), especially at the inner corners of my eyes and also a bit on my outer eye corner onto my bottom lid, but I think that may have to do with the fact that I'm a mono-lidder :)
I will test this out for a few more days, and see if this will become my everyday liner. If so, then I will go purchase the black shade too and maybe buy a back-up of this once my shoppers restocks...I am not buying one with finger marks, thank you very much :)! It's not the bed liner ever, but Ive tried worse and they were much more expensive than the $5 I paid for this
Good luck guys!
I have found essence products in general to be great, and the gel liners are no exception. They can substitute for pretty much any of the big names that carry a gel eyeliner, for a much better price. I hope essence is able to grow without getting too expensive, because they are the best discount makeup there is.
I've recently discovered gel liners, and have only tried two brands, mac fluidline (in blitz and glitz) and essence in london baby. While they were both soft, creamy, both required some building up before getting a really dark colour and both applied smoothly, I actually preferred the essence liner. I've had it on all day and it hasn't budged or smudged (unlike the mac fluidline, which smudged a bit by the end of the day, and irritated my eyes). I just wish they came in more colours!
When I saw "Essence" in a store for the first time, I thought "what the hell?". Products are really inexpensive and actually have no adverts on TV or else where. That got me curious, so, of course, I googled it and also checked on youtube. It was surprising to see a highly positive response for some of "Essence's" products.
So, I was up to try this brand. I bought gel eyeliner in 01 Midnight in Paris and a brush for this liner (also, reeally cheap). What can I say? It's brilliant! It is really black, goes on smoothly, stays on for long enough and if you have dry or normal eyelids, then there is no possibility that it will smear itself. My eyelids are tend to become little bit oily, but even though they do, it stays on for more than 12 hours.
I will absolutely buy this again and I highly recommend you to do so!
Even if it does not work for someone - it's not expensive, so the regret won't be that bitter, if you buy, for example, something from L'Oreal, Bourjois, Maybelline and it actually doesn't work.