I can't believe how satisfied I am with this mascara. I am very, VERY picky when it comes to picking to a mascara because I have oily lids and most non-waterproof mascaras are a huge no-no for me. Especially the cheap brands.
I had never tried any Jordana products. I started hearing rave reviews about this mascara and at first didn't really care to try it because I thought no way would such a cheap product work on me, who hardly has luck finding a good mascara in the first place. But one day, I was at Walgreens and was looking for a new mascara and I came across the Jordana line. I thought it didn't hurt to try since it was only about three bucks.
I tried it a couple days later and was pleasantly surprised. It applies really easily and it doesn't take much before you see length and volume. It doesn't clump. Very build able...you could use one coat and have natural but defined lashes or you can add more for more drama. The main thing I was looking for though was the staying power and I was really impressed. By the end of the day I had a TINY bit smudged under my eyes but nothing horrible. This has better staying power than many of the more expensive drugstore brands.
I have been using this mascara for close to a year now, and I really like it.
The actual formula of this mascara is absolutely spot on for me. I love it. What lets it down immensely is the packaging. You get WAY too much mascara on the brush straight out of the tube. The wand itself is ok, just a standard bristly affair that I think is a nice size. The problem is the neck of the tube. Every time I apply this mascara I have to wipe the wand clean against the tube opening, and it can get a bit messy, not to mention taking more time than I personally enjoy, just for getting my wand usable.
The mascara itself is perfect. It's a rich black that goes on beautifully (if you have taken the time to wipe your wand off that is), and it's buildable to an extent without clumping. It makes my lashes look big and feathery, and that's what I like in a mascara. I'm not after a natural or subtle look, and if you are I would say that this mascara is not for you.
The mascara has no discernible smell, and it has never irritated my eyes. I wear contacts, I have sensitive skin, and I suffer from hayfever, so that is quite high praise.
The mascara absolutely stays put on me all day without any issues. It can withstand a light whetting, like getting caught in the rain for a minute or so, and it doesn't smudge or flake. In spite of the super staying power I find it very easy to remove.
My normal cleansing routine is to use a cleansing cream or lotion that I massage onto dry skin and remove with a warm face cloth. I find this removes the mascara perfectly. If I have used extra much one day I just repeat the process for the last little traces of mascara.
I'm really bummed that the packaging is so rubbish, as it is the one thing that makes me hesitate to repurchase, and also the only reason I had to knock a star off my rating. I have yet to find a better actual mascara, but I WILL keep looking, as I find the faffing with the ridiculous amounts on the wand a bit off-putting. Bottom line though is that I will possibly keep repurchasing, and I would recommend that you at least give it a go yourself to try it out.
This is a very interesting mascara. It is dirt cheep, and may have the best staying power of any mascara! When I was applying it, I accidentally got a little bit on my cheek and holy cow, IT WOULD NOT COME OFF! I wiped it right after and had to get a make-up remover thing to take it off. Even then it was a bit of a struggle. My advice would be take your time and get it right so you don't have mishaps like I did!
Like many others, I found much to like in this mascara. Obviously the price is great ($3.99 in San Francisco's overpriced Walgreens), but I also love the size of the brush, the stiffness of the bristles, the wax-based formula, and the clean, simple round tube. For me, this mascara works best over DiorShow Maximizer primer, curled with DiorShow Heat Curl, then curled with a hested Shu Uemura curler, then additional coats built on as needed. This mascara is a true wax-based mascara, with a soft, slightly wet creamy wax texture, but also seems to include some fiber component (this is a guess based on performance, but I don't see any obvious fibers in the formula). This means this type of mascara is good for holding a curl when heat is applied, but can be a little heavy and also weigh it down if you've for a lot on your lashes. In people who have long but fine lashes, the wax formula and brush can help build a curl during the application, but will tend to weigh down short, coarse lashes and take out a curl if you don't set it with heat. Fine lashes will probably feel this is nicely volumizing, but thicker, denser lashes may find that this builds up and may clump more quickly. Personally, I find this to be great at building volume since I don't mind a slightly thicker, "clumpier" look so my short lashes are actually visible. As we've hopefully all realized by now, mascara performance is highly individual and really depends on your lash type, application style, and personal taste. Hopefully the above will help explain how this mascara will perform for you if you haven't tried it! I really like this mascara and am playing with it in combination with my Chanel, YSL, Helena Rubinstein, MUFE, Fairy Drops, etc. to find the perfect combo, but am happy enough to have purchases two more backups. It's not a miracle product for me, but it's definitely good enough to be on par with all of my high end mascaras. My only wishlist for improvement would be a curved brush, and for a formula that doesn't budge. Sometimes this feels like it flakes a little bit and stings my eyes, but doesn't leave any flakes or smudges on my face.
Was drawn to this because of the rave reviews and the sleek packaging. Picked this up at Walgreens, which for now is the only place I have seen this sold. To keep it short, this did not work for me at all. I usually need waterproof mascara to hold a curl (short asian lashes) but I used this with my Shisedo nourishing mascara base primer, which is supposed to work for all mascaras whether they are waterproof or not, and my lashes were still weighed down. The formula just didn't work for me and did not volumize much. I would try this again if it came in waterproof though just because it is so inexpensive.
I love this. I see it as a dupe for YSL faux cils, the brushes are very very alike and so is the formula.
Volumising as promised
Wand is easy to work with
Prone to flaking at the end of the day
Too much product comes put at once
Not available in Australia
Overall a great dupe for a well loved favourite and is currently a staple in my morning routine.
I currently layer it with Essence I love Extreme in the pink tube.
Will buy over and over.
this mascara is the best one you can get at that low price
it separates lashes without any clumps at all & really lengthen my lashes
very well also does not feel heavy & it is easy to be removed with the eye make up
remover. as the other veiwer said it is really volumizing but not as loreal
I LOVE THIS MASCARA!! I cannot believe how good this thing is! I love mascaras in general and I've used a lot of higher end mascaras, and I really mean that when I say it. I have owned EVERY mascara launched by Dior and Givenchy, and most of Too Faced and Estee Lauder mascaras. Aside from that I've also used Chanel, Lancome, Benefits, Smashbox, YSL, Lorac and Tarte. While most of those mascaras gave my lashes length and volume and never clumped, NEVER ONCE THAT ANY OF THEM HOLD CURL FOR ME UNTIL I TRIED THIS ONE.
The reason I tried this mascara is because I was looking for one as black as the Diorshow Blackout( both the original and waterproof smudge on me) and one of my friends told me about the this one. I've never heard of this brand before and I was shocked when my friend told me it is only 3 dollars and I could get it at Walgreens. My friend dragged me to our local walgreens and picked up this mascara and I'm so glad she did, now I'm forever in her dept!
This mascara is one of the blackest mascaras I've ever used, my lashes stand out just as much as when I was using the Diorshow Blackout but without the smudging. The best thing is that this mascara actually hold my curl all day! I'm asian but my lashes are relatively long, but they are super floppy. They go straight down and have no curl what so ever! I always curl my lashes before applying mascara and no matter which one I'd be using, my curl would be lost right after applying and my lashes, long and all, would just shoot straight flat. I got so use to it I thought that would be it, no matter what kind of mascara I use my lashes would be helpless. But this mascara really hold the curl for me!! For the very first time I have experienced that false lash look without the false lash! Not only that, this mascara lengthens and volumizes just as good as all the expensive ones, if not better, and IT JUST DOESN'T SMUDGE even on my very oily eyelids! I can safely say that this mascara will be my HG for a loooooong while and saving me a bunch of money until someone would come up with one either just as good but cheaper or would perform much better for me, and I really don't think either would be possible!
This is my holy grail mascara. I've tried tons of others since finding it and ALWAYS go back. I was even anxious to be done with the Benefit They're Real I bought to be done just so I could go get more of the Jordana. The ONLY issue I have with it is that sometimes the wand can come out with too much product gooped on it. Otherwise, I'm obsessed and would cry if they ever changed or stopped making this mascara.
AMAZING!!!! I love this! 2 coats is great n believe me I've tried a lot of others. Lash blast,Lancôme hypnose star, diorshow, tarte lights camera lashes, loreal 24hour, maybellibe falsies ... U name it I've tried it and this BEATS THEM ALL!! Even if it was $15 I would swear by it!!!!