Ive been a member of Makeupalley for 3 years now and this is my first review, which should say how special this is for me. This is the Holy Grail. Its what the Crusades were for. Its the bada bing of all eyeliners. This is the one product of MAC's ridiculously long list of items that I faithfully purchase, and that I have backups of backups for. I actually ran off the plane in Singapore because they took it from mee at security (liquid) and I bought another bottle at duty free Im that scared of not having it with me. Its made me hot!

I have oily lids, angry sparse lashes that you can barely see and the world's worst watery weyes, (sorry!) and this kicks everything's ass. I can put it on, and get a matte, carbon black line, thin or thick, wing it, take it down to the tear duct a la Cleopatra and it will stay right there until Andrea's Waterproof pads take it all off. The brush takes some getting used to, though I have gone through 5+ bottles and the brush always "loosens" up through repeated use and becomes a bit softer. The formula is thicker than usual, but im sure the bulletproof finish it delivers needs more ingredients than your usual crap.

Suck it up, if you are looking for something that you apply carefully once, and never ever have to retouch, work with the brush and you'll get it down. You wont wash it off with soap or something, and water wont do it, but you should be using an eye makeup remover anyways, before your face wash. Its seriously the best product anyone makes. Try it!

At last I've found my HG eye-liner. I've tried anything on the market - pencil, gel, liquid - but I've never ever found something comparable to this. Its lasting power is unbelievable, its colour is deep, glossy black, just awesome! I like the wand shape (ideal for a thick line, which I love) and the rich texture. I will definitely repurchase this!

Pros:
Intense Color
Staying Power
No smudge
Dries quickly

Cons:
Applicator/Wand
Price

I would have given this product a 5, but the applicator is very flimsy. You can't be very precise with it. When you take the wand out it could be a little goopy, but if they change the brush wand that would change. Other than that, this is the best liquid liner I have tried. I just put a little bit of it on an eyeliner brush & it works just fine. The staying power is awesome! Comes off with wipes, but you need to rub your eye just a tad harder than usual. FYI... continued >>

I got this eyeliner for my birthday and even though I didnt purchase it with my own money i feel like it was a waste of money. when i first used it i thought it was pretty good but it felt really clumpy and really thick. when i was taking it off it wouldnt come off i was scrubbing so hard my lids turned red. the second time i used it i accidentally made a mistake got a wet q-tip and the eyeliner didnt seem dried yet so i went to go fix it but it wouldnt come off not even a spot came off. i was really disappointed with this product i expected it to be better than this.

This is my ULTIMATE favorite eyeliner and the only liner I use. It has amazing staying power like everyone says. The main complain i see on MakeupAlley is that it's hard to remove? Use the MAC makeup remover that they reccommend with this product. I personally use Makeup Forever Sens'eyes. I apply it with my Bobbi Brown Ultra Fine Eye Liner brush(left over from buying the gel liner) or just the brush from the tube. If I do mess up, I put the MakeupForever Remover on a q-tip and clean it up. It is so easy!!

The only con would be the fact that there is some buildup on the tube from it being open when you are applying it on your eye. Just make sure that you close it tight after you're finished. Also, sometimes if you miss your eyelid and accidentally hit your contact (like i do) it tends to stay on your contact. But I just use remover to remove it and then wash it thoroughly with contact solution.

This is the best liner and I use it on a daily basis!

This was the WORST liner I have ever tried. Granted the staying power is awesome, but it is gloppy and overall just bad. It was still on my lids after a super steamy shower and face scrub. I had to PICK it off with my nails! And even then it was a chore! What a PAIN! Will Not buy again and will not reccomend to anyone.

While I can not argue with the fact that this stuff has the most unbelievable staying power of any other makeup product that I have ever witnessed... I can say "EWWWW, this stuff is sucky beyond belief!"
It is gloopy and globby and dries too fast to be able to fix mistakes that WILL occur due to it's texture and lumpiness.
It is incredibly hard to remove from eyes, and when it does come off, traces will linger for days around the eyes.
It's a great Idea and the packaging is lovely, it just wish I was a better, slicker more liquid formula.

My HG eyeliner. If you leave it it will stay for a month on your lids. It takes a steady hand and a lot of practice. It's very pigmented, rich and thick, great for professional use and if you have oily lids. Definitely not a product for beginners.

this is my HG liner cuz its the only one that STAYS PUT THROUGH EVERYTHING. no smudge, crease, smear, flake, or fade problems. I even use it on my waterline cuz no other liner will stay put like it does. The brush applicator sucks so i swatch it onto the 208 liner brush instead, makes application much easier. The formula is goopy so be careful of that. Other than that, I know this liner is ultimately reliable and will keep using it for longwear!

Excellent liner! Best I've used! It's water proof, so it stays on, even on me... I have very oily lids and most liners, especially pencil liners, just melt off in an hour or two. This stays put until I take it off.

It takes a little practice to use it well. And you do have to wait a minute or so for it to dry, or it will smear, but for me that is a small price to pay for how good this is. If I do make a boo-boo, I’ve discovered that a Q-tip with a little eye cream on it will quickly erase the mistake without disturbing my other eye make-up.

Taking it off is no problem… I use apricot oil as an eye make-up remover and that works fine for this.

I love it and I will definitely purchase again.