I'm NC25-30 and got this one in SP50. It matches my skin tone. I like it for its very decent SPF and coverage. Well it doesn't cover my freckles completely but I like to have a natural finish anyway. Saves my time in the morning as it is 2 in 1 product. The sponge that it comes with is terrible. It soaks up the product like a ..um... sponge. LOL.. My fingers work really well. Also I wouldn't recommend it to people with dry skin as it will make dry patches more noticeable. Other than that it is an another good product from Shiseido.
I genuinely like EDIT: LOVE this foundation. I bought it in my current quest for my HG foundation. It's very durable, which I love. As far as I can tell, it's waterproof, sneezeproof, and doesn't get all over my boyfriend's white tee shirt when I hug him. So that's a plus. The only thing is... I don't think I like it just on its own. I set it with MAC Studio Fix powder over it for more of a full coverage. So I would say that the coverage is anywhere from medium to medium-high (website says full coverage? But I don't think so), depending on application method. I have used the MAC 190 and SK blue peep. I kinda dig the peep for this. I don't have perfect skin, that may be the issue. But if I had perfect skin, I wouldn't need foundation right? One of the things I LOVE about this foundation is that they make it in a shade that matches me! Rare. All of Clinique's foundations are too dark for me. So, over I hopped to Shiseido. Sp10 is perfection for me. And the SPF is wonderful because I am freckly enough! I have a feeling I will love this more in the summer...
EDIT: changed this to 5 stars because I am in love with this.. Finally mastered the technique of applying it and it looks airbrushed-amazing.
This is my special occasion foundation - for when I want to impress and blow people's minds with my flawless skin :P
I have decent-looking skin to begin with though it is sensitive, combination and acne prone. My everyday foundation is Stila IPF - a sheer-light powder foundation. I consider this Shisedo foundation to be full coverage. The finish is not quite fully matte but not dewy either. On me, when I first apply it, it looks good but once it has warmed into skin after 15-20 minutes the result is a flawless soft-focus effect. Covers everything yet remains very natural looking. I get so many compliments on my skin when I wear this. It is water-proof, sweat-proof and transfer-proof. This doesn't feel as heavy as some other full coverage foundations but I can definitely still feel it on. I detest applying liquid foundations and I have to wash very thoroughly (oil cleansers) several times to completely remove this - the reason why I don't wear this everyday. I'm pretty lazy. Though I understand it has to be like this in order for it to be water-proof, sweat-proof, etc. Because I don't wear it often it's the designated secret weapon in my beauty arsenal - it's nice to have for that purpose. I don't breakout with this as long as I completely remove all traces of it. I don't apply this with the sponge provided (total product waster and ineffective), I like to use a foundation brush or the Sonia Kashuk blue peep, heck even my fingers are better than the sponge Shiseido provides. The SPF is awesome and since physical sunscreens are used, my sensitive skin tolerates it.
Color selection with this utterly sucks but I guess these were the only colors they could make with this formulation. Otherwise, I don't see why Shiseido wouldn't offer more colors as it's as close to perfection as you can get. Definitely head on over to the Shiseido counter and cross your fingers you have a color match. This is just under $34 and totally worth it.
I'm not even knocking off a lipstick for the poor color selection be cause the product itself is just too great.
I bought this foundation recently and have word in three times so far. It can be tricky to find - Sephora does not stock it, even though they have the stick and powder foundations from the Sun Protection line, and Macy's (at least the one I visited in Boston) doesn't carry all the shades.
I have been looking for a foundation with a high SPF & UVA protection that wears all day, matches my skin tone, and doesn't break me out. So far, so good.
The sun protection of this foundation is excellent. Because it can go on a little dry, I have been applying a separate sunscreen, on dry areas on my face beforehand - you could also use a moisturizer or a primer. If you have dry skin you should prep, but this foundation doesn't go on excessively dry.
I was concerned about the color match after reading some of the other reviews. I bough SP-10, the lightest shade. I have fair skin (MUFE 115) with some acne scarring. SP-10 matches acceptably. It is probably a touch too yellow, especially by the end of the day when it has oxidized, but it's really not bad. The coverage is really nice - it doesn't completely obscure your skin, and gives a very attractive soft matte finish. It sets rather quickly as you apply it, so it's best to go section by section. Even though the finish is matte, it seemed to lessen the appearance of fine lines - definitely a plus.
As for break outs, it may be too soon to say, but I've had no problems as yet. The foundation feels light and "dry" to wear, not clammy, greasy or tight like some of the foundations that have broken me out in the past (I'm looking at you, L'Oreal Infallible and Almay Line Smoothing MU).
Overall I am very happy with this foundation (HG? we'll see...). It's a challenge to find a foundation with sunscreen that doesn't ruin acne-prone skin; this one looks like a winner. A final note about the price - $32 is not cheap, but it is within the range for this quality, and in the long term it will be worth it for the greater sun protection. continued >>
This could very well end up as my summer HG foundation. LOVE the even coverage, color, packaging, long-lasting wear, high SPF42 (can leave out applying sunblock) and quick and easy application. To me this is like Clarins UV Plus SPF40 (a favorite of mine) with some foundation thrown in - similar consistancy and packaging. The finish is matt but not a dry/aging matt - there is still a certain amount of dewiness and for me a little powder on my t-zone is still needed. I do have trouble finding foundation light enough in color but the SP30, the lightest warm color worked perfectly on my cool toned skin and toned down the pinkiness. The SP20 and SP10 were the lightest cool colors but too pink. Wish I had discovered this years ago.
It provides shocking coverage for a foundation with sunscreen. It goes on very light and smooth; however, it broke me out. I have a sensitive-dry skin and after the day I used it, I got a few bumps. So I returned it right back. The price is pretty harsh for a small bottle.
Yep, this is HG right here, finally!!! It lasts all day, no matter what in the hell I'm doing, sweating, being an oil slick or doing any intense activity, it just keeps on going! It may not look as good as first applied but its still on and keeping red acne scars all covered up. I'm realllllly oily and it still makes me mad, but this foundation doesn't melt off even after a hardcore workout. I do have to frequently blot though, just like with other foundations but the advantage of this foundation is that when I blot, the foundation isen't blotted away, its still on no matter how much I blot throughout the day. Yeaaa! Love the coverage as well, its full coverage with one layer, covers scars really well. There is a heavy fragrance to this though, not a bad smell but still a bit odd that its there. Love that its high spf, no need to layer more crud on my face. No breakouts either! Sometimes I have some dry spots on my face, yet when I put this foundation on without moisturizer, it doesn't accentuate any of those spots. The first time I wore this I put loads of moisturizer on because I though it would show dry spots but that was a mistake, I was a complete oil slick that day. No need for moisturizer if your oily, jaaaa! I actually thought their color selection is pretty good, but I'm fair-medium and yellow toned and 50 worked out great but so did 40 and 60. Not a good selection for dark skinned women. I use jojoba oil to get this off, takes every trace of it off no matter how sad I am to see it go. Anyway this is HG and I am ending the search here and now.
Knocking on wood here, but it's possible that I've found my HG foundation. I've used mineral foundations for quite a few years, and there have always been things I wasn't 100% happy with about them, but I still preferred them to liquid. I love, love, love Shiseido's spf 55 cream, though, so I thought it was worth trying the foundation version. So far, I'm thrilled. It feels even lighter than my minerals on, not much different than the sunscreen, but it's still decent coverage without having to pile it on. It's pretty matte (which I like), but not in a too-flat way. My skin tends to not be an oil slick on its own but turns into an oil slick when I wear foundation; I've had this stuff on for about 7 hours now and I could use a blot, but it's still there, still providing coverage, and still looks good. I'm an NC15ish, and I got SP10. I know some NCs have said that shade is too pink, but I'm more warm-neutral than extremely yellow undertoned. This is the most I've ever spent on a foundation, but a little goes a long way (even on my pretty awful skin), and as long as it doesn't break me out, I'll repurchase for sure.
Update 2/14: A week later, I'm just loving this stuff more and more. I can't believe it's possible for something with such good coverage to feel so weightless on. No breakouts, and while I know they can take a while to surface, I tend to at least get tiny bumps within a few days if a product is going to cause me trouble.
Update 3/6: Yup, definitely HG status. I would know by now for sure if this stuff was going to break me out, and it hasn't. I just keep loving it more and more. It's everything I never thought I'd find in a foundation. I will add, though, that it will accentuate flakes if you don't moisturize first...but don't all foundations do that? This is as close to foundation perfection as I think I'll ever come.
This came close to being my HG> Except, none of the colors work well for me! That's why I took a couple of lippies off. I am extremely fair, being a natural redhead. I loved that it lasted so well. Gave great coverage and a super high SPF. And it looked like skin. But, I am very light with yellow undertones. SP10, to pink, SP30, right tone, but to dark. Wish it were 2-3 shades lighter. I will use this in summer, when going boating or to the beach. Otherwise will stick to Covergirl Olay Simply Ageless. I agree, Shiseido color selection, leaves something to be desired. Should they add a color that works for me, I'd definitely use it, all the time. It is drying, but I use a good moisture base before I apply, and don't let the moisture absorb, before I apply it. I apply with finger, sponge soaks up way to much product. continued >>
I am postively SHOCKED that I haven't reviewed this! This is, without a doubt, my go-to summer foundation. I love the fact that it has high SPF, not to mention wonderful staying power. I remember being so disappointed when they discontinued Almay's *original* Amazing Lasting foundation, but this has more than replaced it. Can go on a bit too dry (as others have mentioned) but as someone whose face becomes an oil-slick in the Texas heat, this is perfect.