It's a very frosty whitish e/s, I would say not 100% white but it has a little pink in it too! I don't wear it so much because it's very frosty and it looks so white on my brown eyes, but it's perfect as a brow highlighter for a night look! This Mac e/s it's not so blendable but it's very pigmented!

I *love* Phloof! It's a really gorgeous highlighting shade that looks great with pink and purple eye shadows. I agree with the reviewer below who said it gives them a much more "done" look like MAC SA's always have. I will definitely repurchase Phloof when I run out.

Very nice color. I wear it on the brows as a highlighter, combined with Swish, it looks very pretty. I would definately buy this once I hit the pan, (& I will, as I use it all the time)! continued >>

I always wear this everyday as a brow highlighter, it's not too crazy looking and really compliments my skin tone (tan).

What a great highlighting shade this is! It really compliments the bright and sparkle-y colors that I like to use on my lids. Some highlighting shades barely show up, but Phloof is just frosty and pale enough to give the right amount of impact to my eye looks. I like it the best out of all the other light and frosty MAC shades I've tried because it applies so much more evenly and smoothly. Definite repurchase!!!

Love it. Great and versatile colour that I have used as a wash and a highlighter on brow bones. Really perks up your eyes and can be applied as a subtle look or intensified. Works so well as a highlighter I haven't repurchased my benefit highbeam as it means one less product. Have almost finished the pot and will repurchase. H/e have also just bought retrospeck to get a similar effect in a warmer colour.

I combine it with pretty much all my other es shades as it's so neutral, but most often with greensmoke or my nars pale lilac moonlight something ot other.

GLAM! GLAM! GLAM! DEFINITELY would buy again! I use this as a highlighter or a base. LOOKS GREAT on me. It is definitely very shimmery and noticable so not for those wanting a natural look. This is a cool tone pinkish white color sort of like a pink version of Nylon but a thread less shimmery so easier to wear. Gives me that "made up" look like that MAC MAs have. I'm so excited because it makes my eye makeup look very "finished" and can be used with soo many colors: black, greens, browns, purples, pinks. I LOVE IT!!! I was skeptical about purchasing it but I'm SO glad I did. I usually wear it with soba in the crease with carbon added to smoke it up, works well with sketch in the crease too! I've seen people do a black/grey smoky eye with this and it looks AWESOME!

I really like this as a highlighter. I was afraid it would be too frosty, but I don't think it is. Of course, I'm very fair and I wear glasses, so any pale eyeshadow is less noticeable on me than it would be on a lot of people. I don't use this everyday or anything, but it's nice when I want a change from the warmer colors I tend to use.

I really like Phloof! At first I thought it was going to be too frosty on my C7 skin tone, but boy was I wrong. I love this as a highlight color. I find it to be very blendable and easy to work with.

I love Phloof! I have been using it in my beauty arsenal for more than a year now. For such a small little compact of eyeshadow, it sure lasts long--I can generally get nearly 6 months out of it before I run out. It's because of MAC's standard in quality--it's so highly pigmented, a little truly goes a long way.
Frosts are my favorite MAC eyeshadows line, as they are very shimmery, soft, and long-lasting. Phloof! looks like a creamy bone color, it's so subtle it's almost neutral-looking. It accentuates my fair skin tones nicely, and it takes out all the red in my lids, making me appear well-rested and ready for the day! Such an awesome highlighter, too. I usually just wear it by itself, as the sheen is just irresistible. continued >>