A true deep red. Beautiful color. I always turn heads and get compliments when I wear this lipstick shade. The only downside is, its so dry!!!! I wish it was a bit creamier then it would be perfect.
Let's face it, any sort of bright red is not anything close to the natural shade of a woman's lips. So while you're trying to rock the bright red lips, might as well go all out with Ruby Woo. It is a highly pigmented, matte shade of bright red. It goes on extremely smooth, with an almost velvety finish. If your lips are dry, have some lip balm/moisturiser on hand because this does tend to settle into lines if your lips haven't been scrubbed dead-skin-free beforehand. I think this is the one shade that looks fabulous on women regardless of their skin tone - you can see for yourself how good it looks on women of all skin tones : http://www.realbeauty.com/makeup/how-to/best-red-lipstick-shade
I usually prefer a less vibrant, darker red, but this is really pretty. It is bold so I really only use it once in a while for a night out. But the formula is really nice. I like that it is matte but it can be a little drying. I recommend beginning with exfoliated and lightly moisturized lips and then apply with a brush.
As far as reds go, this isn't as retro as I expected it to be. It is super, super bright, which you really have to be prepared for. If I layer it on really heavily I can get it quite intense, but if I blot it turns almost fuchsia on me. I do think this is an absolutely stunning colour but I think it's a little too pink for me at the end of the day. My skintone is hard to describe. I'm half Dutch, half Moroccan, and my skin is pretty light in the wintertime but with olive undertones, if that makes sense. I can look very grey and pasty in winter and I wanted a bright red lipstick for the party season that would warm up my complexion. I think this colour looks a bit garish on me, but I have seen it on both darker skinned girls and very pale girls and it looked stunning on both, so I'm not sure why it doesn't suit me.
I also have Viva Glam I but that is a bit too brown. The search continues.
Edit 26 October 2012:
Well... I think I found my perfect colour after all. If I mix a little bit of Viva Glam I into this, it's the perfect vivid intense glamour red. It just deepens it a little bit without turning it too brownish... I love it! Also, I noticed that there is a HUGE difference in how this lipstick looks on me depending on the lighting. If I'm outside in broad daylight or inside with lots of light, either from amps or daylight, Ruby Woo looks just a little too bright and pink on me. However, if I'm in dimmed lighting or a less well lit room, it looks very deep and sexy.
I'm guessing this would be perfect for a candlelit dinner or an evening gala with festive lighting, but it doesn't suit me for that 'funky girl on the street' look that I love on other girls.
I am quite pale NW15 with huge lips and white blonde hair so was worried that this color would take over my face (as many bright lipsticks do). It's perfect. I love the mat retro feel to this. I wear it with gold shimmery shadow and a liquid liner and it looks just gorgeous - very 50s style.
Not a color for the faint hearted but absolutely love it!
This is a gorgeous deep red color that's very wearable. I got this from my back to Mac when I swatched it in the store and the SA complimented me and saying to looks perfect on my skintone. I love that it is matte, a bit of a struggle to get it on perfectly but I find that it makes it more wearable because it isn't out there. Apart from wearing it full on, I like using this as a tint. I dab it lightly on my lips and use my finger to blend it out. It lasts FOREVER when used this way. A perfect lippie for someone who wants a 2 second makeover from day to night.
Ruby Woo has a classy finish & looks great on many complexions. The matteness is great because it wont really smudge but needs lip balm before putting on. I get complimented when I wear it. Definite reccomend!
Mac's Ruby Woo is THE perfect retro red. The pigment just pops and the formula stays in place for a long time. Reapplication may be necessary (it is for me) but with liner and primer it's fantastic. Why the 4 stars? Well this lipstick dries out so quickly! The dryness doesn't effect the color, but it makes it impossible to apply directly to the lips... but it's an easy fix; I just use a brush. But for that perfect pin-up red lip; this is it!
Everyone is giving rave reviews on this product. It is a very gorgeous red, looks good on everyone! Mkaes you look sophisticated, sexy, and classy. BUT the only downside is its not creamy at all, it's weird to apply because it is not creamy. And very drying to lips, for sure use a lip primer otherwise the color will fade within 2 hours. Even though it has these downfalls, I don't mind reapply the color and so on throughout the day, because it is the best matte red color, and doesn't look pinky or orangey at all which is good because I am a winter skin tone.
Got this yesterday and love it already! Agree with a lot of the other reviews, yes it is very dry but it's such a lovely colour and has such an amazing staying power (doesn't come off on glasses or cups ... yay!). It is expensive for a lipstick but so are all mac lipsticks, but you definitely pay for quality. I don't have a lip liner and I think it will look better with one just to neaten the edges, but looks lovely without. Gorgeous colour that demands attention!